Many of could want to create an online system that can generate enough income streams on autopilot, but we can’t achieve this without converting at a very high rate. We may have 500 leads each day, but they won’t bring any benefit if we fail to convert them effectively. We can’t build a real online business by bugging friends & family or making many cold calls. Fortunately, it should be quite simple to build online networks. There are methods SEO specialists often us for years and they could provide them a good deal of profitability. Unfortunately, there are a number of problems that we need to deal with:
- Increased competition: It is true that the numbers of Internet users are getting higher, but the competition has increased as well. Obviously, any entrepreneur shouldn’t fear competition, especially if they are confident that they have something unique and interesting to offer.
- Reduced attention span: Because users are now having so many alternatives, we need to deal with the reduced attention span. Often, we have less than five seconds to grab their attention and first impression is quite essential. It is important for us to quickly engage our prospects with relevant information or we risk losing them.
- Reduced customer retention rates: Even if people have become our loyal readers, we should make sure that we have good retention rates. In this case, we may only have a couple of month to provide them with exceptional services or they are gone. They will search the web for our competitors if they don’t see the kind of results that they expected. Consumers can no longer be considered as long-term residual income, because the reduced retention rates mean that they could easily look for alternatives. There’s so much information and alternatives at their fingertips, so it is very for them to get distracted. We really need to deal with the increasingly shorter attention span, as users often hop from messages to messages. They are more susceptible to program-hopping and this could happen weeks after they are interested in one kind of product. We are living in an era where “prelaunches” are commonplace, with new competing products, courses and programs are being offered each week. We should be aware that prospects and customers are searching for new alternatives left and right. We will burn out if we don’t deal with this kind of situation effectively. Marketers may try to work harder, while the business could get stagnated.
- Legal oversights: Many SEO companies could rely on unprofessional and inexperienced SEO specialists when providing services to clients. This could potentially expose them to complaints and lawsuits due to a series of improper SEO implementations. Inexperienced SEO specialists could unknowingly perform methods that could cause a variety of problems. In this case, it can be rather difficult to control the overall quality of SEO implementations, since many thousands of them are desperate to make a sale.