When an entrepreneur initiate an online store, they consider that throwing bundles of goods on the page is enough to generate business. However, this attitude has been challenged by website traffic, once you generate the data. For every online marketer, optimizing an ecommerce development website for SEO considerations is crucial for success. This is why best web development companies hire SEO executives to do the job perfectly. However, despite of all the professionalism, there are few SEO mistakes which can ruin your ecommerce business.
Improper product description: At times on an ecommerce website, we feel that uploading a well-defined quality image is enough to let the traffic roll in. but that’s not how it is as supposed to get done. As google is not likely to pick up the image if it’s not accompanied with product description. Therefore add an interesting and informative product description no just to comfort the users but the SEO rankings as well. For that matter add unique quality content in standard word count consideration. Write a description which can persuade the customers to make the purchase, and never ever use a duplicate content of another website.
Not getting heads to product reviews: According to an estimate around 65 to 70 % customers look at the product reviews or customer forums before sealing the deal. This is because they want to know the experience others had with the goods they are planning to purchase. However, if your site has not given due importance to product reviews, you may have lost a prospective deal. This is because review pages are quick on landing the SEO charts than the product pages. Product reviews benefits your site in multiple ways firstly by providing unique content on the page without investing any cost. Moreover, reviews keep the ball rolling on your website page without inserting too many efforts from your side.
Not so unique title tags: One thing that majority ecommerce websites have is a list of copies titles. What you can do about it I to look for the not so identical terms even be logically creative with them to mark the tags, unique in their own right. Although it’s a big time challenge to use different terms for similar products but you can fuse phrases in a way that they can’t be caught by the crawlers.
Create URLs which speaks for your business: Create URLs which are keyword friendly and not the ones which you can barely relate to the product or are completely unidentified names attached to them. Logic behind this is that the customer who is looking at your URL might find it spam gig and refrain to proceed further.