Category Archives: SEO & SEM

SEO Starting Guide

How To Get Stared With Search Engine Optimization; A Brief Guide

| Internet Marketing, SEO, SEO & SEM, Social Media, Social Networking, Software, Technology | No Comments

Many businesses and upcoming corporations are looking to flourish on the internet using search engine optimization. If you are one of them, then maybe it is time to get started in using this technique effectively and implementing it properly for your website.

In this article, we will give you a brief run down on how to begin search engine optimization in four simple steps. We have gathered this guide after consulting with experts on the internet market and technicians that have translated the most reliable data from user traffic.

  • Use Keywords

The first and foremost rule about search engine optimization is to use as many keywords as possible in your web pages. Keywords are what most popular figures search engines look for when they are looking for a specific website. Keywords should be included within most of your paragraphs in HTML and must be naturally added within them.

The reason to naturally add them and not just straight away, is because most search engines are smart and filter our blatant attempts of grabbing attention. They look for keywords that are fluidly embedded in most of the search results in both the heading of the webpage, as well as the meta description. Plus, it also helps since the user may shun away from your website after seeing keywords sticking out.

  • Follow Search Trends

Most search engines have a publicly accessible trend tracker. There you can find what most users are searching the most in unison. In today’s world of ever changing social fashion, keeping a keen eye on the latest trend on the internet has become almost compulsory for most companies engaged in search engine optimization.

Use these search trends to adapt your website accordingly. Change keywords and occasionally incorporate trends into your own pages, again, in a natural way.

For example, during award ceremonies, the searches for celebrities and shows skyrocket on the internet. So by using popular names in your own sentences, you can take advantage on this surge of traffic and draw some of it towards your website.

  • Use Social Media Tools

The internet has an intricate network where most of the traffic gets drawn towards a certain direction. Currently, the largest sub-search engine partners are social media. Social media networks can allow you to further your optimization by spreading your online presence within the people themselves.

In some cases, this can be extremely effective due to word of mouth and the association people have with others. Take advantage of social media, such as using social media ad posting, or community web pages that feature your business.

  • Hire Extra Help

Search engine optimization can be tricky and beginners may struggle with properly using it. That is why many web companies have dedicated themselves towards helping others with effective SEO.

If you are still confused about how to properly use search engine optimization, then you can seek the help of people that are expert in this field. Most media marketing consultants and services are well versed in the above mentioned techniques and are able to do them better than novices.

Author Bio:

Jacqueline Smith has recently launched a cheap SEO services Pakistan based company that specializes in assisting online entrepreneurs as well as triple-A companies. She has written numerous articles for MindAqua.com and has remained a passionate member of our community for years. She believes the internet should have a more conducing atmosphere and shouldn’t be as competitive as it is now.

Compelling Reasons For Brands To Use Instagram

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Using pictures to talk to audiences is not something new to brands. They have been doing it for decades in print and television advertising with great effect. The two main reasons why Instagram has been such a super hit right from day one with not only users, but also businesses are, firstly, it is designed to communicate solely through images, and secondly, it is programmed to be used on mobile devices easily and intuitively. These features have made Instagram the most personal of all social media, allowing users to connect on a far more intimate level than on any other platform. Top reason why all brands should leverage the power of Instagram:

Compelling Reasons For Brands To Use Instagram

Rapid Rise in Smartphone Usage : When Instagram was first launched there was a fair amount of doubt if people would accept it because very few at that time used smartphones that could connect to the web. However, with smartphones becoming a part of our daily lives in just a few years, this fear is a thing of the past. In fact, a majority of people are using smartphones to access the Internet instead of laptops, desktops, and tablets. While users of Facebook and Twitter are divided in their use of smartphones and computers, Instagram having been designed ground-up for the smartphone, all users are on the mobile app. With the smartphone usage shooting through the roof, it is expected that Instagram users will also increase commensurately.

Posts Are Guaranteed To Be Viewed : Ever since Facebook monetized their advertising potential, the game has swung in favor of the bigger brands that have very large marketing budgets. It is almost impossible for the smaller brands now to compete for attention on Facebook, and this had turned the tide in favor of Instagram. Even after pouring in millions of dollars no brand can be sure that customers have seen what they are trying to communicate in the absence of clicks on their Facebook page whereas Instagram followers of the brand are guaranteed to see the posts as there is no way they can block the content without unfollowing the account. More opportunity to see what your brand is doing and saying automatically creates more brand recognition and loyalty.

Promotes Creativity : Instagram is a storytelling app with a vital difference – it is visual. The app offers a huge assortment of photo-editing features such as filters that can be used to add colors to normal photographs in an alluring way so that brands can use them to create more impact in their communication. Users can experience the brand over a longer time as followers can scroll through the brand profile and explore what it offers without the need of clicking on any particular picture that has been posted.

Image selection and editing can initially be a little cumbersome but it gets easier with a little practice. You can let the images showcase your brand offers and also add captions that will lend strength to your branding. Well-thought out captions can transform the post from just being a beautiful or an interesting picture to something that resonates with the brand’s followers and provokes them to share it with their own followers.

Employing Hashtags to Construct A Targeted Following : Among the most important features of Instagram is the hashtag. With the careful use of relevant hashtags, brands can specifically target their marketing communication to users who show interest in the brand. Brands should conduct an active research for hashtags that are relevant as well as popular – averagely seven different hashtags are used to attract people with specific interests. This feature of Instagram allows brands to specifically target potential customers.

Basic SEO Tips For Small Business Entrepreneurs

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The major strength of business owners is running their business, and it could be challenging for most of them who want to personally take care of their online digital marketing to learn and implement SEO. SEO may even be too overwhelming for small business entrepreneurs who are not tech savvy. The terms and practices may seem to be too complicated, but there are some basic SEO practices that are not at all too difficult to digest.

Here are five easy SEO starter tips to help beginners improve their business’ online presence and rank better in search engines, particularly Google:

Create a Business Blog

If you have been noticing that your visitors are not returning to your site, creating a business blog is one way to keep them interested and motivate them to come back and check your website for new articles. It is important for both your target customers and Google that your blog offers fresh, original, and relevant information to your readers. Creating quality content for your site visitors not only benefits your SEO, it also helps reignite your connection with your market. Make sure that you optimize your blogs with just the right amount of relevant keywords added naturally into your content.

Engage on Social Media

Set up social media profiles across the major platforms, such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Creating an account on these social media channels is free, and they give you online exposure to millions of your target audience who are actively engaging online. Make sure to use your business name for your profile names to make it easy for your target customers to remember your business and also to make your profile more searchable not only in these social media channels but also on search engines.

Fix Your URLs

Pages with URLs containing gibberish at the end such as www.yourbusinessname.com/page?0123456-abcd/ have very low chances of driving organic traffic. If your business’ webpage appears in an online user’s search results and your URL is not clearly describing your page content, chances are, they won’t click on your link. Make sure to provide a clear title for everything on your website to make the most of every Google appearance.

Check Out Your Competition

Search the keywords you are aiming to rank for and see which website is currently on the first page of the search results. Once you have this information, study the offline and online tactics they implement and create a strategy to outrank them. By learning your competitors’ strategies, you can then innovate your marketing strategies to match their success.

Set Up Google Analytics

You can set up a basic Google Analytics account for your website which is free of charge. Google Analytics is a great online tool to help you analyze your website traffic, providing details on bounce rate percentages, social traffic, referrals, top landing and exit pages, and other helpful information. You may want to keep a spreadsheet to keep track of your data and compare month on month differences in web traffic.

These basic SEO tips are easy yet effective in strengthening the online presence of your business. If you are just a beginner with SEO, these will be enough to help you get started. Once you have implemented these and you are ready to apply more advanced SEO techniques, it would not be a bad idea to invest on online SEO training so you can be equipped with more powerful methods.

Michelle Rubio has been working with SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter. You can see more of her works and experiences in her LinkedIn profile.

Search Engine Optimization Methods For YouTube

| Business, Internet Marketing, SEO & SEM, Social Media | No Comments

SEO methods used for better indexing of the pages on your website in search engines should beapplied in a similar way to the YouTube URLs of the videos you upload on behalf of your company. The methods presented below can be a powerful source for indexing in Google as well. So if you want to attract a large number of viewers, here is what you need to watch for.

File Names

Even though you can change the title of your YouTube videos at any time during the upload process, the server will always remember the name of the original file. It is therefore best to save the videos that you upload on the website with a meaningful name, composed of keywords that are relevant to the content of your business. For example, instead of VID123.mp4, you could use the name “interview_cosmetic_products.mp4” if you are uploading an interview with a specialist in cosmetic products.

Search Engine Optimization Methods For YouTube

Title and Description

It is advisable to optimize the title of your videos using relevant keywords, specific to the subject addressed and to your business. The same principle applies to video descriptions, which should include the names of the people who appear in the video, but also product names and potential links that direct visitors to your company’s website or blog.

Subtitles

You may have noticed the “CC” button on YouTube, which is found at the bottom of every video. CC stands for Closed Captions, which is a feature that allows the uploader to add subtitles to the video to make it more accessible. What many people don’t know, however, is that subtitles are indexed by search engines, so using them will always be beneficial. YouTube recently introduced a new feature through which it detects the audio of the video and synchronizes it with the subtitle uploaded, so you do not even need to handle this process manually.

Buy Youtube Views (High Retention)

You can purchase Youtube views now from reputable companies that guarantee that 90 to 100% of the video is watched for every view. Youtube now tracks that amount of time watched in videos to rank you on the organic searches for your chosen keywords. It is a little marketer secret to buy view Youtube that will rank your videos easily and effectively.

Google Releases Their Own Publisher Plugin For WordPress

| SEO & SEM, Web Design | No Comments

Yesterday, Google announced on their Webmaster Central blog that they have released a beta version of their very own publisher plugin for WordPress which, for webmasters using the platform, will offer the functionality to utilise a range of their services straight from the dashboard. Of course, to many, this isn’t a surprise as Matt Cutts has previously suggested that, as far as they are concerned, WordPress is the most search engine friendly system to develop a site in and is their suggested platform to utilise for development.

For many, this has been a long time coming and it’s a surprise that Google hasn’t developed and released their own WordPress plugin sooner, with almost 20% of the top 10 million websites using the platform as of last August. In terms of what the plugin, current released as a beta version, offers, however, you’ll currently find support for:

Google Releases Their Own Publisher Plugin For WordPress

  • Google AdSense
  • The plugin will link automatically to your AdSense account and make it far easier than ever before for webmasters to implement ads on their site. If you’re running a blog and aren’t currently running AdSense, why not? You could be missing out on a nice little income, especially if you get decent volumes of traffic! Of course, it’s great to see Google finally offering an easy solution for WordPress and we’re sure that this will become a heavily used feature of the plugin over the coming months!

  • Google Webmaster Tools
  • The second feature currently available in Google’s new plugin is the ability to verify your site with Webmaster Tools in just one click! Whilst this has been possible through various third party plugins for a while, it makes sense to keep everything within Google and it’s great that the support is finally there!

If you’re wanting to try out the plugin for yourself, it’s available now as a download in the WordPress Plugin Directory and there’s also a page on Google’s Help Centre if you’re having any problems with it!

Here at www.c4bmedia.com, we’ll certainly be trying out the plugin ourselves over the next few days and can’t wait to see what the future brings for it! Hopefully, we’ll see analytics integrated next and going forwards, who knows what else will be rolled out into it!

How the small business SEO road is changing

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New tax changes, privacy laws and trade measurements are just some of the changes that are impacting Australia’s local small businesses. Marketing practices that are sweeping the online environment are also changing. For starters, Google algorithms, changes in online user behavior (i.e. the numbers of people conducting searches and shopping with mobile devices) and shifts in where major corporations are putting their online advertising and marketing money are impacting search engine optimisation (SEO) techniques and strategies.

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2013 saw search engines become wiser to questionable SEO tactics, practiced by local small businesses and major corporations. John Lincoln, a social media and analytics expert, shared in Business News Daily that, “Black-hat SEO companies built a larger amount of external links and pointed them at a website to get them to rank.” He went on to say that, “The Penguin algorithm made this type of linking ineffective, and the Panda algorithm made low-quality content ineffective.”

Small businesses that work in high risk fields like medicine and finance are being given closer review. It may be unlikely that questionable websites in these and other high risks fields would come down. However, when marketing their small businesses to local consumers, if the websites don’t remove questionable or low quality content, replacing it with valuable content and accurate data, search engines may continue to penalize these websites, no longer pulling their data up during user searches.

Additionally, the weight search engines once placed on SEO keywords is being shifted to content themes or subjects. In other words, local small businesses that sell home furniture, would be better served if they developed content that educated local consumers on how to value furniture, care for older sofas and reposition furniture to give their homes a better look and feel rather than taking an article that scarcely covers interior design and, yet, using “furniture”  a dozen times as a keyword.

These changes are advancing, in part, because online users don’t want to spend several minutes searching for specific, valuable and accurate content they need to, for example, fix their computers, find the products they want or finish a university term paper. Local small businesses can take advantage of these changes by hiring writers who have in-depth knowledge about their products or services.

It’s this in-depth knowledge that empowers content specialists to create focused original content, two things search engines are falling in love with more and more. To distinguish themselves from major corporations, small to midsize companies can focus a sizable share of their SEO marketing efforts on local consumers.

For example, they can submit their small business websites to local business and shopping directories. When doing this, they should shoot for inclusion in categories that most closely define their business. If the Internet is proving anything, it’s proving that people don’t appreciate being tricked.

To get more out of SEO marketing, small and midsize businesses can incorporate a blog into their business website. Rather than only adding written content, they can add videos, including outright funny videos that are related to their business, and catchy images to their blogs. Why? It’s this content that local consumers share with their colleagues, relatives and friends, giving businesses that much more exposure.

Learn more about search engine marketing techniques from ROI Connect.

5 Tips Of Marketing Your Services Online Through SEO and Blogging

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By using the right SEO and blogging strategies, it is possible for the entrepreneur to have an effective online marketing system and to get better revenue for the business. Although, it is considered to be a slower process towards achieving the desired results, it does provide a wonderful option, other than purchasing leads that could actually consume the entire budget in very less time, in case, one is not careful.

But, both SEO and blogging is undoubtedly a competitive market. Hence, while using such marketing strategy, it is likely that the website would not be noticed, unless it achieves the first page in the search engine rankings.

The different steps mentioned below do help the entrepreneur to get success.

1. Starting with Keyword Phrase

The professional can make sure by checking the relevant tools to find out the number of people trying to search for a specific phrase. It is necessary to pick up a phrase that has several words and low competition, so that it can rank easily. By determining the potential search numbers, it would be easy on the part of the professionals to help the business to find the targeted audience.

5 Tips Of Marketing Your Services Online Through SEO and Blogging

2. Using On-page SEO Strategy in the Title

The title needs to be of 2 parts. The initial part should be for the search engine, while lat final part needs to be for the readers to notice.

3. On-Page Blogging Tactics for Headings

Ideally, the blog need to have plenty of ‘white space’, for getting an appealing look and to attract the potential reader. It is to be understood that no reader would be interested to look at a post that appears too overwhelming to start with. The paragraphs are to be separated into various sections and headings and need to be identified in the blog as ‘H1, H2, H3 tags.’

4. Appropriate Keyword Density: 1-2 Percent of the Content

There are various tools like the SEOpressor plug-in that is used for effective online marketing system. This plug-in is sure to offer a checklist for making sure that everything that is required is taken care of, in regards to on-page blogging SEO content. It is to be understood that the keyword phrase should not be over 5% of the blogging content.

5. Using Images

Pictures or images of various kinds are necessary to increase the appeal. Apart from this, is also necessary for the search engine to view the images. It is to be ensured that keyword phrase is present in the image’s ‘alt tag’. This can be checked by switching on to HTML format and verifying the code, which states ‘keyword phrase’.

Besides this, there are plenty to be learnt on online marketing, which involves backlinking, inserting videos and images and article marketing. Also, SEO and blogging is just not the only way, the internet marketing system is able to get success, they are sure to give the entrepreneur the much needed foundation that would be required for moving ahead. A good professional at New York SEO Company is sure to make a huge difference to the websites and carry on with the right online marketing that would be required.

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5 Mistakes In SEO Typical Beginner’s Blogs

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In the discipline of SEO (Search Engine Optimization) there are many many tricks and techniques to optimize the positioning of a web blog.

So far, this issue of “SEO for bloggers” series I have focused on these techniques and tricks, especially in the most basic and most effective.

Today I want to talk about the major mistakes that I made ??at the time in relation to SEO and that what I have observed, are very representative of the mistakes that many people comment.

1. We must Rise as Divers: Slowly and Steady

If there is a concept you have to understand when you think about positioning your website or your blog is the long tail (“long tail”) of SEO.

This concept means that when they are more generic search (fewer words), more often sought, but also much higher competitive.

It is very typical for beginners to get into niche bloggers with excessive competition (niches where there are many web sites well positioned authority), a very bad idea for a site that does not have authority over the Internet.

If you create a blog and try to position yourself so generic keywords such as “trendy” or “summer fashion” I’ve been clear niche because the competition is so brutal, first, you have nothing to do. You’re not positioned on the first page of the results of search that is where Worth area (clicks on the other are negligible); no one will click on your links and therefore receive no links and no progress through authority in your niche.

This can be seen very well with the free tool Keyword Tool for AdWords from Google. Will tell you how many monthly searches for any combination of keywords are and what level of competition they have (web sites that want to position these words).

Reasonable position to start a blog niches move in low competition and a range between a few hundred and a few thousand searches a month. For a blog that begins, as appropriate searches are usually three or four keywords.

That is to say, in this case less is more. The more specific the keywords used, fewer searches are done, but (in fact, many more …) chances you have to position yourself on the first page of Google results (which is all that really matters).

This advantage is also known as the “long tail” (long tail in English) and the idea is to start position in niche low competition which will allow you, as you go harder positioning (acquire more authority), have more strength to compete in less specialized niche related.

That is, if you start competing for keywords such as “get followers Twitter fast “,” get followers Twitter easier “or” get followers Twitter quality “will gradually get stronger to compete in a niche with increased competition as” very Twitter followers “and so on.

2. Writes the First Title and then the Rest

This point is closely related to the above.

Many people make, in my opinion, the mistake of writing the post first and then search for a title and also spend 30 seconds when the title for the post have been shot 4 hours or more. All this when it is known that exactly the title will be the key factor for you to read or not?

The logic is that you do the opposite that you are clear about what you want to write and within this, what specific issues you want to play. I will post better because better will keep the focus on the issues that you have defined from the title, which the readers appreciate.

Incidentally, the fact of making the exercise of identifying lines of content with the right keywords will make it much easier and more natural to incorporate them in drafting the post to which you will automatically work better SEO.

5 Mistakes In SEO Typical Beginner’s Blogs

3. Do not think Like you; Learn to think Like your Readers

It is very typical for bloggers beginners at first not are able to get into the skin of his readers, to think like them. One of the clearest examples is how to project the way to search for your potential readers.

I have already been more than once the same story: the illusion that enters a blogger brand new when first seen in the results of Google.

Are you all happy about saying “Good, because I found in Google!” You ask “What quest?” And they respond with something like “The Malasana restaurants I like to go out to dinner”…

I always find it bits muss this illusion so well known that when you start with this, but it should be clear these issues soon. So always ask “But I soul jar, how many people do you think will do exactly that search? “and” Y in the network, how many posts do you think there are with exactly that title? “

When I explain that I would be good if Google cannot locate the world’s only post with exactly that title and that any user will find this title in particular, but something like “dining out in Malasana” are beginning to change the face…

This is a typical error also occurs in many other areas and we confuse our desired reality.

Something similar happens with people riding a shop something they are passionate about doing a market survey to ascertain whether there is demand for your offer really convinced that as they would like that to be successful or yes, until the harsh reality makes them fall on a Limb, most of the time, accompanied by real economic and personal drama.

This is normal because it is human, but soon learns to overcome the innate tendency we have to think this way. Do not fall into this error; you will slow down the progression of a lot your blog, maybe even to the point that never gets off the ground.

Once you clear the niche or niches in the position you want, studies how people searching in that niche. A very affordable and practical way is to simply talk to people who match the profile that you direct the reader and ask openly why you would search to find specific information (that you offer on your blog).

It is also very interesting to experiment with tools like the free keyword tool for Google Adwords since there can “pivot” around keywords. I mean, if you put a keyword like “Fashion”, you will see which combinations of words containing this people in your searches ago. A great source of ideas.

Something similar happens with Google Instant: if you type “make” more space in Google, the search engine will suggest you the most common searches done with the word “fashion”. An excellent track to detect interesting keywords for your topic.

And another thing: do not be fooled by the “aesthetics” of language. That is, “trendy affordable children” sounds better than “cheap fashion children” but the second search which is far more often, therefore, it is this interests you, it sounds more “seedy”.

4. Do not Load your SEO with Duplicate Content

One of the measures that Google has implemented in recent years to detect “fraudulent” and low quality sites is the detection of duplicate content . Therefore, eye copy content from other sites. Apart from being unethical, seen how Google works now, generally does not make much sense because mortgages and positioning that content (and your blog) for life.

The really bad thing about this is that Google makes mistakes sometimes; as in this case, a well-known site where you copied us a post (of course, without asking) and those who have suffered the penalty have been us.

Test search, for example, “get followers Twitter” and see where the copy and look appears to see if you find in the original post (you’ll find other posts of this blog, but not the original post copy, at least not in the first 5 pages of results …).

If you do not pass this, a recommended countermeasure is to use Google+ to share your files immediately after its publication. So not only you will spread your content via this channel, but also you make sure that Google’s indexing sooner (in the above example did not and you have seen the result …).

One last tip: if you want to check which sites you copied the tool comes in handy Copyscape. In this tool you can enter a URL and it will locate sites that contain whole or partial of the contents of this URL copies.

5. The Traffic that Really matters is the Recurring

And finally, one last tip: do not get obsessed with traffic and therefore the effort you put into SEO. Google is getting smarter making increasingly better SEO are drawn naturally good content and a good dose of common sense.

But also, normally, what interests the blogger is not gross traffic quality traffic but that traffic is recurring. You’ve ever read the famous saying that “what you want is traffic, but readers.” Well that’s what you mean.

There are exceptions (like blogs / websites very oriented revenue advertising) but usually recurrent traffic is virtually the only interests you because it is composed of people who really value your content and show some confidence in you.

It is those people that you really care because read you again and again, regardless of the inventions of Google and it is those readers who may even become customers of yours if you ask a professional activity related to blog topics because it’s people that you’ve established some trust relationship that is most important for any type of sale basis.

Traffic that comes to you from Google, usually, most people are ephemeral readers. They see you once, if you are lucky, do not bounce and have a look at some post, but do not re-read anymore because your niche is not in their core interests. To give you an idea, in the case of this blog, for example, the recurring traffic remains stable at around 25% or so.

Moreover, it may be the case thanks to an excellent SEO work, the gross traffic grows every month, but go slowly decreasing recurrent traffic. If you stay on the surface you may think you’re really good when going very badly. May be you’ve spent too much time in SEO and yet, increasingly neglected content.

4 Reasons You Should Be Increasing Your Spending On SEO

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4 Reasons You Should Be Increasing Your Spending On SEOSince Google’s dramatic changes in the last year, many small businesses are shifting their SEO tactics. Many are revising the amount they spend on their SEO efforts and are resisting the need of the hour to increase their SEO budget. Here are four key reasons why all small business owners should carefully reconsider this move.

1. Google won’t stand for SEO Tactics Anymore

Google has laid down its laws regarding SEO tactics like keyword stuffing, article spinning, excessive bookmarks, paid links, reborn domains, thin content, and duplicate content. Things like these just don’t cut it anymore. It is important therefore, that you increase the quality of your efforts for continued success in SEO.

2. It is Expensive to Recover from Google Updates

Google constant updates can be quite a cost-intensive process for many small businesses to recover from. But this depends from issue to issue. Technical issues that are quite easy to fix should be addressed ASAP with Webmaster Tools and duplicated content should be removed immediately. Edit titles that are keyword-stuffed. Thin content must be replaced with real content marketing.

Bad link building and other such off-site issues are hard to fix. Content marketing should be embraced by small businesses rather than bad-link building. They must get creative and experiment with newsjacking. These activities can save money in the long run. Business owners with foresight are seen to be spending more on high quality services and SEO so that they can benefit from it in the long run.

4 Reasons You Should Be Increasing Your Spending On SEO

3. SEO and Marketing have Merged into a Single Entity

There are many business owners who hire SEO firms to take care of their strategies for them and then dump the onus entirely on those agencies., forgetting to intervene with their own ideas and suggestions. Remember, one of the first laws of business process outsourcing, is to outsource process and execution, but maintain performance monitoring and accountability yourself.

You must understand that SEO is not really a technical exercise, but is starting to become a single entity where marketing and public relations are concerned. Smart business owners are slowly understanding the role that SEO plays in our digital world.

Therefore, SEO is being amplified in all marketing activities. Actively being involved in the SEO process is great. It is important for every employee to maintain a “work” Twitter account so that they can share blog posts, industry news, and company specials. This helps spread content as this type of integrated SEO marketing execution is the future.

4. SEO ROI is High

All data points to the fact that SEO is a sterling investment. Therefore, avoid looking for the cheapest SEO efforts, but keep in mind the return they can make on their money if they spend more:

  • SEO is a very high ROI activity.
  • The cost-per-lead for SEO is still viable.
  • Google has tightened the requirements for high-quality SEO quite significantly.
  • There are many have big efficiencies for integrated marketing strategies.

Visit http://www.roi.com.au/ start your SEO efforts today!

3 Steps To Right Google SEO Techniques

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The success of online business depends on the rate of visibility of your website. The more visible it is, the higher online traffic it will experience. It is mandatory that you try to develop a good online presence, or else no one will be able to see the services and products that you are providing. This is why you will see that other online business dealers get really worked up about Google SEO.

SEO stands for Search Engine Optimization. You are wondering what this may mean? Well, try to think of this first: say, you want to buy a new lamp for your room. But you do not have much of an idea where to start and what services will provide good lamps on internet. You also have no idea whether al these online service dealers are trustworthy. What if they take your money and disappear? How would you know who they are? So you go to a search engine web page, like google or yahoo or even bing! and  you type in ‘lamps’ and the name of your locality in the search engine bar. When you hit enter, it will show you the list of all services which sell lamps in your locality. So this is what happens with Search Engine Optimization. If the search engine crawlers find out that your website is authentic, it will make it popular enough to allow it to appear on the first or second page after the search process.

 3 Steps To Right Google SEO Techniques

So how do you get a high online traffic? How can you optimize the search process so that your website will come up as popular? Well, you need a proper title page, good content, proper keyword research and description of all pages of your site etc to make it good enough for search engine crawlers to visit.

  1. Build a good title page. While doing your keyword research, always divide them into several categories. Always stay exactly to the point and be precise while tagging your pages.
  2. Never stop building links to your site. Maintaining websites is a long term process. Always try to build organic links. You can blog and also use that id to write comments on other people’s blogs. This will increase your visibility rate and will also create a portal for the online traffic to use to come to your website.
  3. Always use Key Performance Indicators or KPIs so as to keep a tab on the progress you are making on your website. This will help you to understand the number of hits your website experiences and the bounce rates of those pages. You will also be able t figure out the keywords which are successful in driving online traffic to those webpages.

You may think that paying for Google ads is all you need to do. But this is wrong since the ads will help you only to an extent, not more. This is why you need to make sure that people can find your website through organic search, by following the rules mentioned above.

What Can A Good SEO Service Do For You?

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Increased traffic and conversion rates are vital for survival of any SEO service. In case you wish to maintain strong internet presence, you will need to have customized SEO service.

Internet is full of opportunities and in case you can find a way of mastering the search engine, the task at hand becomes a lot easier.

The competition in the online world is intense and your competitors can take away your rankings, potential customers and traffic if you need to get innovative to keep a step ahead of them.

Customized SEO Service to your Help

If you engage a customized SEO service, you can expect an increase in your client base. An experienced SEO company will help you increase the visibility of the business and improve upon the overall performance of the website.

However, search engines such as Google can play a spoilsport in this endeavor as they have been introducing various algorithmic changes. These search engines lunch the algorithmic changes without prior notice and this causes a drastic slip in the website’s rankings.

What Can A Good SEO Service Do For You?

The SEO company in Leeds will help the client prepare for this algorithmic change and thus prevent the competitor to have an upper hand in this challenging situation.

Webmasters Unsettled by Algorithm Updates

Generally Google updates have been designed with the objective of penalizing those who adopt black hat SEO techniques. Those posting low quality backlink and poor content are also on the radar of Google.

However, things are not as simple as they seem to be. Webmasters usually panic when they see a drop in their rankings However, if you do not indulge in promoting black hat SEO techniques, you need not worry.

As a remedial measure you can take help from professional SEO players who know the rules well. They will help you analyze the true impact of algorithm change and will help you overcome this problem.

What Can A Good SEO Service Do For You?

Customized Services for Unique Business Needs

It is an accepted fact that every business has its own distinct needs. The customer base is distinct and the same has a bearing on the marketing strategy that the business owner will adopt.

A professional SEO company in Huddersfield comes into the picture here in the form that it will offer customized solutions to the clients that will help them improve the traffic to the website and improve upon the customer base.

Better Results with Professional SEO Services

A professional SEO service is a complete package in itself and the trained professionals include a team of copywriters, content writers, analysts and web designers among a host of others. They are experienced lot and understand the unique needs of your business.

These service providers can suitably amend your SEO strategy to being new customers to your fold and connect with the existing one in a better manner.

Customized SEO services are a necessity given the challenges that business providers face on a daily basis. These services not only help you to increase the profits substantially but also ensure that new people connect with you.

Increasing Your Traffic And Sales

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As we head into the final quarter of 2013, it is important to consider new ways to boost our traffic to meet critical end-of-year advertisement goals. By continuing to make your small business marketing methodology and outputs more appealing and accessible to a wider customer base, you can bolster your company’s reputation in order to make your business stand out from the crowd as the year comes to a close. Innovation within your marketing will help you to reach more potentially-paying customers. These efforts need not be costly, but they will certainly require an investment of time and energy on behalf of your small business staff over the coming months.

Increasing Your Traffic And Sales

Man on ladder – Shutterstock

Revamping your Company Image

They say that a picture is worth a thousand words – if so, what do your current website design and company logo tell your potential customers about your business? The fall quarter is a fantastic time to reconsider the way you present your company’s image to the world, as many public relations and design companies offer deep discounts on their creative services in order to meet their annual quotas. A fresh look for your company helps to solidify your company’s reputation and purpose, and can facilitate navigation of your small business website for your new customers. Plus, a fantastic design might garner you some additional buzz in the blogosphere – potentially bringing your site up a few notches on Google Search Results pages. Apply these same principles of design to your Facebook, Twitter, and other social media pages. Make sure that your logos are consistent with your “analog” marketing methods as well, by redesigning your company business cards and updating your company correspondence templates.

Strategic Link Renaming: Tedious Project that is Worth the Effort

Though it may be incredibly time consuming, one fantastic way to drive more traffic to your pages is to make sure that your page links are strategically named to include keywords and important themes. While renaming these links, consider shorter names that reference your location or key services, and utilize the keywords that are most common and successful within your Google Analytics search statistics. When taking on this project, consider where your links may be elsewhere online (such as sponsor pages, websites of project partners, or on related industry blogs), and send information listing the new links for your most popular pages. Be sure to strategically name your links going forward, in order to avoid having to complete this tedious task again in the future.

Finding Free Niches on the Web to Occupy

Creating a Wikipedia page for your business is a fantastic way to tell your company’s story and share your company’s accomplishments, however localized or global they might be. A consultant can create the page for you, yet amateurs have also had success in crafting a professional Wikipedia page that generates more buzz about their company. Other niche sites that are related to your market or industry offer space for businesses to create a page that lists their services and information, which can be free or hosted at a low monthly cost. While researching your options, don’t turn down the opportunity to create a Google Business Listing as well – which can help you promote your business towards the top of the search results pages.

Solicit Positive Reviews, Testimonials, and Feedback from Loyal Customers

Nothing sells faster than a positive story: capturing the great experiences that loyal customers have already had with your services and products is a great way to help share your company’s mission and present a positive spin on your work to the world. Customers, ever-wary of purchasing products of low-quality or using poor services, trust the testimonials and reviews that are posted on company websites. Companies looking to boost their traffic and sales should take advantage of this trust by posting, (re)tweeting, and sharing the great feedback that customers have given in the past. For more online marketing ideas, consult with an SEO company who might be able to help you meet your company’s annual traffic and sales goals before 2014 arrives.

How Can A Good SEO Service Enhance Your Web Visibility?

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SEO or ‘Search Engine Optimization’ is an ethical method used to enhance the overall ranking of any website on the search result pages of the popular search engines like Google, Yahoo and Bing. In simple terms, SEO is the technique that search engines use to index any website. Later to indexing, the search engines provide the websites with a page rank that determines the place where the website will show up in the search results. If any website is awarded with a higher page ranking, it can experience a better web visibility with more traffic as well as more targeted visitors.

Types of SEO services:

There are basically two types of SEO services which your website can opt for. Depending on your SEO requirements, either you can choose one of these services or you can choose both. Most of the SEO service provider companies offer both service ranges together in packages.

How Can A Good SEO Service Enhance Your Web Visibility?

The Services include:

  • On-page SEO strategy:
  • Mainly deals with the content as well as with the structure of the website. It includes keyword density, keyword research and proper usage of the Meta tags.

  • Off-page SEO strategy:
  • This strategy is completely different. It works on the process of how other websites can help in driving direct traffic to the website. This strategy includes the services like backlinks, link building and contents submission to the article directories in order to increase the popularity of any website.

How the SEO services can help you to enhance your web presence?

The search engines are known as one of the most popular assisting ways through which the potential buyers purchase things or services online. So, it is imperative for every online business to rank high on the search engine result pages in order to drive more traffic to improve the business. But getting high ranks on the search engines can be difficult in some cases especially if you don’t know the right way to do that or if you don’t have the result oriented strategy on your mind. Thus, SEO works like an effective technique to gain top rankings on the search engine result pages for any website. By using the SEO techniques, the websites and the online businesses can gain popularity in the following ways:

  • High page rank:
  • The online business is basically a fiercely competitive sphere where numerous websites contend for maximum visibility. Optimizing the websites only for the search engines can offer your website high page rankings and this way the visibility of your online brand can also be enhanced.

  • Boost web traffic:
  • As your website ranks high on the search engines, you will get the influx of the web traffic. Features like Meta tags, optimized keywords of your site will display prominently on the search engine result pages and will lure the clients to click on your web address.

  • Attract qualified traffic:
  • Qualified traffic in the SEO world is similar to the potential clients. Ranking high on the search engines increases the flow of the qualified traffic to any site and it leads to some greater sales conversions.

The world of SEO is quite unique, interesting, and complicated at the same time. It is a vital component to the success of any website. Without effective and proper SEO a business simply cannot survive online. SEO is how your customers find you. Building a website and incorporating it for search engine optimization is as good as not launching a website at all.  If you are based in Phoenix, you may find the following website helpful: SEO Company Phoenix.

Guest Blogging – A Technique Towards New Opportunity

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Guest Blogging is not just a typical process of link building it can rather be categorised as the most excellent way of building your credibility, a niche of your own and a strong a customer base. In simple words it can be described as the process of writing blogs that are published in a third party blog site with the purpose of increasing the traffic of your website.

Guest Blogging – A Technique Towards New Opportunity

This entire process requires a strategic outlook and some quality effort to be incorporated in order to ensure best results. This process being a third party blog publishing it requires some of your best output. The message or the blog should be prepared in such a manner that they create the biggest impact on the audience. When that much of effort has been put into your blog it becomes necessary to have a more strategic outlook and hence attract your customers.

There are some five simple steps being described in this article to define the appropriate process of Guest Blogging:

Establishing the Apt Goals and Performance Indicators:

Success in guest blogging begins with recognizing goals. Certain questions like:

  • What is expected to gain from it?
  • How to measure the success?

When I’m actually looking for blogging opportunities, there are certain things that should be kept in mind. They are:

  • Join new communities and build relationships
  • Attract such business that is absolutely a perfect match for your blog.
  • Find new information sources that can better serve the clients.

Hence identifying goals is a vital process.

Describe your Audience by Creating Various Identities:

In order to establish or identify the right blogging opportunities it is essential to understand your target audience. One such understanding of your audience is by developing different personas, which helps in attract people specifically belonging to your community or company.

Having a complete understanding of your audience or who you are targeting at makes your guest blogging simpler and convenient.

Searching for Targets within your Niche:

Subsequent to the process of identifying your target audience it becomes important to search for specific people, whom you would like to approach for guests’ blogging opportunities. It should be like looking for people within your own niche and contribute more to your blogs.

It is Important to Qualify the Source:

Once the search is done the next thing begins with the investigation that needs to be done on the people of your niche and have a more induced look into their blogs and as well keep regular track records of your blog being posted aptly in the portal. This helps in organizing and filtering the results later.

This is done Following Three Important steps namely:

  • Check for the apt blog
  • Check the link profile
  • Check for commitment

Check the Blog Posting Culture:

Once all the steps are followed and worked out it becomes necessary to answer the question that whether the guest blogging culture is required for your business. This becomes the final step and one becomes ready for Guest Blog Posting.

Author’s Bio:
Hi my name is Alice Aires. I am working with an It company. By Profession I am an article writer. My Previous article is all about the Local SEO. Take a look at my previous article The Design Boyz.

Points To Consider Before Selecting Your Search Engine Marketing Services

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For many new businesses choosing search engine marketing services may be the most important decision for your online sales presence. These service providers will be hired to promote your site and the individual pages which can attract additional potential customers and introduce them to your products and services. Common strategies employed can include creating back-links to your site, developing a social media presence to promote your business, placing article advertisement which uses the correct keyword phrases and joining niche forums to allow search engines to become aware of the presence of your site.

  • Team Knowledge:

Points To Consider Before Selecting Your Search Engine Marketing Services

Search engine marketing services are a specialist industry. Your chosen agency should have a team with the knowledge and experience to increase the search engine value of your site. The team members should take a proactive approach to make your website highly visible and ensure that it is ranked highly in the search engines. You need to feel confident that the particular team member assigned to your account has the knowledge and skills to promote your site properly.

  • Price:

It is also very important to understand the price package offered for the services the agency will perform. You would usually be quoted a fee according to what actions are to be taken and the amount of time this will involve. Agencies will generally create a package based on these factors, but it is important to clarify what this package does and does not cover, so you have no unpleasant surprises later.

  • Compare Services:

As with any other aspect of business, it is important to be aware of the potential services offered. You should compare agencies and packages to be sure that you are confident in your decision. Create a shortlist of potential companies and prices quoted for the services. You should compare exactly what is offered and the tasks involved. This is one of those instances where cheaper isn’t always better. One company may charge more but they may be offering more and better quality services.

  • Check Reviews:

There are hundreds of resources on the internet which allow customers to place reviews and feedback for products or services. Take the time to investigate reviews and feedback from former clients of your potential agencies. This will provide you with a good indication of the firm’s aftercare and customer service. Some companies may promise a full service but fail to deliver; this will usually be reported in customer feedback. However, you should be aware that all reviews are based on personal opinion and individual experiences. It is important to read several reviews to judge the overall qualities of the service rather than relying on one interview from a client who may have been difficult to please.

It is important to be realistic about search engine marketing services. These agencies offer to complete promotional tasks which could be very time consuming for you to do individually even if you had the necessary skills and knowledge. Realistically, they can save businesses a great deal of time and therefore demand to be compensated accordingly.

A Novel Outlook Towards The Search Engine Optimization

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Search Engine Optimization – a process that accommodates a humongous data and information inside it. There are many websites and SEO experts who are following this data, which proportionately affects their working process. In fact the SEO professionals are having a tough time with the Google’s algorithm changes. In accordance to the Penguin 2.0 update in May, all of these professionals have been evaluating their link profiles to ensure a secure process.

A Novel Outlook Towards The Search Engine Optimization

As far as the first version of Penguin update is concerned, it did mention that the quality of the links matter more than the quantity. Hence no one should ever outsmart Google’s algorithm, since there always lays a chance of the web portal being penalized.

Link building has always been the major part of SEO, henceforth this becomes very important for every webmaster and search engine marketers to understand and define the term good link. Google will certainly never have come out with a definite description of a Good Link. Nevertheless one can figure out a handful of qualities, which together will form out a Good Link.

To list some of these qualities are:

Application/ Relevance:

Relevance or so to say appropriate application of a link to your website niche is what can be defined as a Good Link. A link from a trusted and legalized site is what that will help rank the website well in the various search engines. Instead of being happy with a high-quality link one must be assure that whether it is relevant to the portal or not and is exactly appropriate of being established in the website.

The major question has always been “Would this link drive me the kind of traffic I want for my portal?”. An answer to which will help in fetching relevant links.

Trust:

Google has always been very particular about the fact of the content being decidedly original. It mostly prefers for content written from a real perspective rather than writing it from the standpoint of search engines. A site that is trusted is always the catch to opt for a good link. At times it also depends on the content which describes the portal completely. Hence a link from the a recognized blogger or content creator does also brings on the same effect, or should we say is also relevant.

However defining the overall trust is not always easy, a few things that can actually help are:

  • A well-recognized search engine, which determines the age of the domain.
  • Recognizing for the Page Rank of the website, which does implies to some amount of insight into the portal.
  • A browser tool bar which can actually help out recognize and assess the quality of the domain, such as SEO Moz. This evaluates the domain authority, page authority and moz rank of the portal.

Natural:

Google has a tendency to prefer for websites that is full of great content as a result of which people link to it naturally. For instance the famous Wikipedia establishes the most quality content. While the content there inside Wikipedia is not always relevant but it provides its readers with further information and explanations, due to which it is always loaded with quality of back-links.

This is the major reason for Wikipedia getting ranked by Google on the first page. Owing to its natural content it receives the most success.

Diversity:

It is always best when the links to the site are received from a variety of domains and sites. Numerous of links from a single source will most likely be viewed as an unnatural condition by Google. Rather it would always be preferred to have different sites endorsing your website.

About Author: Hi my name is Alice. I am working with an It company. My personal blog is The Design Boyz. By Profession I am an article writer. My Previous article is all about the Local SEO. To see the previous post click here.