Category Archives: Web Design

Does Web Media Spell The Doom For Print – Not Necessarily

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Does the advancement of web design mean the end of print media? No. Although web design has progressed commendably, it doesn’t mean that print design has lost its importance in today’s world. Not convinced? Well, let’s take a look at what print media can do, and web media cannot.

Does Web Media Spell The Doom For Print – Not Necessarily

A Canvas of Unlimited Opportunities

When you design for the web, you are confined to a rectangular shaped canvas, for the rectangular shapes screens. But there are no such constraints when it comes to print design. You can die cut the print design canvas to suit your design requirements.

A Legitimate Existence

Anyone can build a website. With the easy availability of tools and techniques, it isn’t anything out of reach. There are hundreds of themes available. For example, you can always check MotoCMS themes which are powerful and SEO friendly. And this often affects the credibility of a web design. But then, print media takes time, money and effort to create. This gives it an upper hand at creating an authoritative presence.

Does Web Media Spell The Doom For Print – Not Necessarily

A Study in Endless Possibilities

Embossing can create a 3D impact, where certain elements attain a raised surface, and jump out to captivate attention. Spot coating can add to the gloss while foil stamping can boost the metallic sheen. Possibilities are endless when it comes to designing for the print. Your imagination is your only limit.

An Ease of Access

What do you need to take a look at a magazine or a brochure? Nothing (maybe just your reading glasses)! But it isn’t the same with a web design. You need to have a computer, mobile, tablet, or some such device, and power supply and Internet too. You needn’t bother about any of these to view a print design.

Does Web Media Spell The Doom For Print – Not Necessarily

A Ready Reference

Putting in every bit of information may not be possible within the confined space of the screen. For a web design, a viewer may need to scroll up or down or navigate to other pages. On the other hand, you can put in as much information as you like on a printed page (you just need to make it of the appropriate size).

A Possibility of Direct Interaction

The tactile sensation matters when it comes to attracting viewers. While the web design can engage just the visual sensation, it fails to do so with the tactile one. Moreover, you can only mark a point or jot down a detail from a web design with not-so-common apps. But you only need a pen to do it on print.

Does Web Media Spell The Doom For Print – Not Necessarily

A Consistent Approach

You have created a wonderful web design. How do you make sure that the colors stay the same? How do you ensure that all images load? A web designer often has no way to make sure that the design looks exactly the same across all screens. But direct control over print media production can make this possible.

A Preferred Read

While people are warming up to reading books on Kindle and browsing sites on their mobile phones, it isn’t what the majority does. They still prefer sitting down with a real book. And the choice is obvious, if you consider the amount of stress the eyes, and often the back, are subjected to when perusing web media.

An Impossible to Ignore Presence

What do you do when you don’t like something on the web? You just hit the back button or close it off. But it isn’t so easy to get rid of something in print, unless you throw it away in the trash. The printed stock is more than likely to stay for longer periods and capture attention even at a later time.

It’s obvious that the print media is here to stay. But does it mean that it is superior to web media? No. If you put too much emphasis on either, you tip the scales. To create a brand identity, it is necessary to make use of both print and web media. And to create designs that work to popularize both of them and achieve better results.

Tips For Site Migration

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Site migration can be a difficult process on both a technical and marketing level, but it can sometimes be necessary to further grow your company and your brand. Site migration that isn’t handled in the right way can have devastating effects on a company’s online marketing and lasting effects on a company’s growth.

What is Site Migration?

Site migration occurs any time a website is moved from one URL to another or from one host to another. It’s important to understand that site migration could occur on either a user level or a server level. A URL can change from one URL or another without any physical change to the location of the website’s files. At the same time, the physical location of the website’s files could also change without a change to the URL. Before committing to a site migration, you should properly understand the type of migration you require.

Tips For Site Migration

Why would you need to Migrate your Site?

Site migration can become necessary for a few reasons. You may be changing your company’s branding or you could be merging with another company. Both could necessitate the adoption of different domain names and a change in the structure of your website.

If you’re not changing the URL of your website, you may simply be changing hosts. Changing hosts can become necessary if your prior host no longer suits your needs. When changing hosts, many will offer seamless transitions that occur during your website’s slowest hours and do not affect your users at all.

How does Site Migration Affect your Company?

If you are abandoning your old domain, you may find that much of your search engine optimization will be lost. This can be extraordinarily detrimental to your online marketing strategy. To minimize this loss, ensure that all of your URLs from your old website redirect appropriately and make sure that everything on your website is functioning as it should.

When keeping your domain and simply migrating your files, your task is much easier. You simply need to ensure that you transfer your files correctly. If you don’t test your new website thoroughly, you could find unexpected issues that could cost you customers. You might even lose some data permanently if you didn’t backup your data from your old host properly.

The DNS transition from your old server to your new server may take as much as 72 hours, so you shouldn’t take down your old site immediately. Instead, you should transfer your old site to your new server and then thoroughly test the site on the new server. Once you are certain that all of the data transferred correctly, you can start the process that will send users to your new site.

How can you make your Site Migration Easier?

External hosting services can make the entire process of site migration much easier. External hosting services often offer features that will automatically transfer your website from host to host. This takes the burden off of you and your IT department and ensures that everything will transfer correctly, no data will be lost and your users may never even realize that there was a change. An external hosting service will be able to mirror your website from server to server, eliminating the potential for costly mistakes.

If you’re transitioning to a cloud server, make life easier for you and your IT team by switching to the same or similar operating system. For instance, if your servers all run Windows right now, find a Windows cloud host that has baked-in support for your platform so you don’t have to worry about compatibility issues.

Site migration is best done early on in a company’s online development. Once you begin to feel that you are outgrowing your current host or that you will eventually need more than your host can give, you should begin your migration. A preemptive migration will save you from larger costs down the line.

Lean Web Design: The Face Of The Modern Internet

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The use of the term “lean” has been prevalent in recent years, and in various corners of the business and marketing worlds. You’ve most likely heard of “lean methodology” more generally, and things like “lean manufacturing” and “lean design” in particular.

The definition of this term is hard to pin down, but given various interpretations, it’s fair to say that lean methodology can be defined as simply doing more with less. That means creating a “better” product in some way by using less resources.

When it comes to web design, this “doing more with less” lean methodology approaches relates to creating a more specifically fine-tuned user experience.

Keeping the User in Mind

There are plenty of resources out there for helping you develop great web design, and almost all of them will tell you the same thing: you must think from the perspective of your user. This advice does not only apply to web design of course—it could be just as easily used as an approach to anything from copywriting to architectural design.

Generating a lean web design is all about knowing who your viewers will be and to understand their motivations and expectations. It’s easy during the design process to lose touch with the novelty and possible confusion that may accompany someone’s first visit to a site, but you must try to keep in mind these struggles and not get too familiar with what you’re working on. Identifying and directing your design to fit the needs of the viewer is of the utmost importance.

Lean Web Design: The Face Of The Modern Internet

Accounting for Various Devices

With revolutions in smartphone and tablet technology, there’s absolutely no guaranteeing that your site will be viewed on a conventional desktop computer. Who knows—maybe by the time you’re finished with the design Google will have invented a microchip eye implant that projects the screen in front of you. You can’t be sure of how exactly your view may be observing your design—all you can be sure of is that it will need to be flexible to accommodate the various possibilities.

Lean web design advocates for a minimalist web design that not only look great, but serves the purpose of providing this flexibility. Doing less with more in this case means being frugal with content in the hopes of providing a cleaner, quicker user experience. An easy-to-use website is absolutely crucial when you’re dealing with people who are scrolling through the site with their thumb during their morning commute. Highly detailed and heavy content will take too long to load on a mobile device, and the user experience will be far too cumbersome.

 Recognizing the Power of Visuals

Visual imagery can be an extremely effective lean methodological approach to design. Cutting out unnecessary words and replacing them with striking images will deliver great value to the site while helping making it more accessible. They say that “a picture is worth 1,000 words” and in no situation does this credo hold truer than with lean design. In terms of the hierarchy of the page’s formatting, visuals usually come out on top. A good visual will pull your viewer in quickly, and once their hooked you can finish the job with some high-quality and straightforward text. There are plenty of pre-constructed visual themes you can use, and you should take advantage of resources like free template designs by 1 and 1 if you find yourself unable to construct an original and effective layout.

Lean web design is necessary for a future that involves many different ways of accessing the Internet. People seem to have less and less time while feeling the need to access more and more material. With a lean methodological approach, you can account for this apparent paradox and propel your page to new heights of visual and technical beauty.

The Hosting Question: Cloud Server or Dedicated Server?

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Cloud servers are great, but dedicated servers are still hanging on. If you’re considering which would be the best choice for your company’s needs, it’s tough to find information on cloud servers that isn’t glowing, but that’s for good reason. Virtual storage and virtual computing power are a huge step forward. In the last few years, companies of all sizes have been able to realize new efficiencies while saving money, and team members can now collaborate and share data on projects, regardless of where individuals are located.

If you do a comparison of cloud services versus dedicated servers, you could reach the conclusion that taking the cloud route can offer many more options, such as more choices for operating systems and faster provisioning speeds. So is the dedicated server on the way out? Is our future going only “to the cloud!” as the Microsoft commercials shout at us? Not necessarily, or at least not necessarily right now.

Dedicated servers definitely have appropriate uses, especially for newer, smaller companies that may not want everything that public or private clouds have to offer. Also, clouds aren’t perfect, and concerns still exist when it comes to access, security, and the challenges of downtime. Here we’ll examine a couple of snapshots of each option and discuss what works and what concerns exist.

The Hosting Question: Cloud Server or Dedicated Server?

Dedicated Server Breakdown

If you love control and don’t have traffic concerns, then a managed dedicated server will be best for you. All the hardware is right where you need it to be. You don’t have to worry about your system resources slowing because of other people’s traffic. You’re also the only one to access your server, a big plus for security fans. Plus, it’s also easy to upgrade physical hardware, such as memory and disk space, and to customize software to work exactly for your company’s needs, rather than a uniform upgrade through the cloud that needs to be tinkered with later.

Cloud Server Breakdown

Security is definitely a big reason why we can’t conclude that the cloud is the end-all, be-all. No matter how much encryption exists for your data, it may still have some vulnerabilities when it leaves your possession. Hackers also could try to access your system, actively steal or alter your customer’s data as well or just monitor your process.

On the other hand, companies going the cloud route can find it to be a definite cost-effective IT solution. You have a lot of redundancy, and you don’t have to pay for a lot of hardware and maintenance, although you will have to pay for extra bandwidth and hosting costs. For special projects, you may even find ways to access a virtual system and pay by the month.

Overall, do the advantages of the cloud outweigh the concerns, especially if you have active security protocols in place? As long as they match up with your business requirements. Clouds of any kind can connect with physical servers, and there isn’t a single point of failure as there might be with a dedicated server. Yet if your business wants to avoid any security uncertainties and ensure that your server is being monitored around the clock, a dedicated server may be the best choice to make.

Top 5 Landing Pages And Website Trends For 2014

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With the year 2013 drawing to an end, it has been observed that there were some major developments in the online marketing sector. This has led to several important predictions for the next year. Some of them are as follows:

Less Content, More Content

Like other things in marketing, content and style trends keep going in and out of fashion. There should be no confusion on the difference between ‘content’ and ‘content marketing’. While content marketing is the practice of communicating with the client and sharing information in order to sell services, the ‘content’ mentioned here refers to the textual content and website style found on websites and landing pages. In past years, there was a huge emphasis on website content and landing page design and development, that teams would structure the text around the businesses service or product. The aim was to teach the client the most to enhance conversions. Now however, researchers urge to keep the style simple and very succinct. The emphasis is on bullets and arranging text so that the landing page design and development appears organized and easy to read rather than the reader having to wade through masses of text. Yet this is balanced with the huge content push to gain Google rankings due to its push for ‘authoritative’ websites.

Top 5 Landing Pages And Website Trends For 2014

Image Based Landing Page Design and Development

Studies say that the human brain processes visual information 60,000 times faster than textual information. This alone speaks volumes about what the online marketing trends are headed for. As mentioned before, textual content for landing page design and development is already being curbed. This trend is being replaced stealthily by graphical representations. Already, several successful landing pages have attributed their conversion to image-based displays, clear call-to-actions and precise, attractive content. Thus in the new year website design and development need to be attractively structured and peppered with relevant, high quality image representations, one of which needs to be directly below the main headline.

Going for a Mobile Friendly Landing Page Design and Development

Astounding statistics are given by Forbes and other analysts regarding the predicted sales of Smartphone’s and tablets in the year to come. If this comes to be true, a huge chunk of internet surfing will be done through mobile phones only. Landing page design and development agencies need to be cautioned here: mobile oriented or responsive landing pages need to be one of their utmost priorities for projects next year.

Video Based Campaigns

With the popularity of YouTube, other video hosting sites and with sites such as Instagram lending a leg to video marketing campaigns, there is ample proof that videos have already secured a favorable position in online marketing campaigns. It’s a no-brainer to say that landing page design and development will do wonderfully if it features videos. As per the latest predictions for 2014, videos on landing pages can increase conversions by 86%.

Interactive Infographics

It seems as if the year 2014 will be a completely image-centric one. Researchers have yet again emphasized the need to have visual content and alluring graphical displays. Indeed, it is predicted that interactive infographics will cause notable traffic increases to landing pages as compared to plain textual ones. Interactive infographics let users participate in the mechanics of the page and apart from being visually pleasing, can focus explicitly on the call to action. The landing page design and development teams certainly need to keep this tip in mind for the year to come.

What’s The Difference Between VPS and The Cloud?

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Private clouds, virtual private servers and other forms of hosting have become very important in the business world today. Those who are not in the know may think virtual private servers and private clouds are the same thing. While they are similar services, there are differences and the terms are not interchangeable. Understanding what each of these products actually is and the differences between them can help a company decide what would be the best hosting solution for them.

What's The Difference Between VPS and The Cloud?

Private Clouds

Private clouds are a scalable and secure type of server ideal for larger firms. Unlike a VPS, there is some set-up and maintenance required — since the server is generally located in a firm’s data center or other private location. As such, a private cloud is within a company’s personal firewall which makes it extremely secure. Choosing a private cloud is a big decision. However, since it does have future scalability options, it can serve a firm well for the long term.

There are cloud hosts that provide private cloud hosting. In that case, the company using the servers doesn’t physically maintain anything, the host does. The client’s servers are kept separate from other clients’ servers, often requiring different security credentials to access physically. This type of private cloud hosting is nearly as secure as in-house private cloud hosting, but it requires no direct investment in server hardware.

Virtual Private Servers

This type of server offers much flexibility in terms of hosting at a lower price point than a private cloud. One physical server is divided among several users. This gives virtual private server hosting the benefits of a private server, but does cuts down on maintenance, tech-support and up-front costs. While security is a concern, there is no overlap of data from one firm to another — even if the data is stored on the same server. The Green House Data website notes that a VPS operates very similar to a virtual server environment at a price that is much less expensive than other private options.

The Differences

An interesting article by Club Cloud Computing names four distinct differences between private clouds and virtual private servers. These differences include:

· Setup:

In general, clouds use many servers to divide storage and computing tasks. A VPS is one physical server that’s split among several virtual servers, but all of one client’s information is kept together — giving the user more flexibility with how the space is used.

· Location:

A VPS is hosted off-site at a third party provider. A private cloud is situated either in a data center that you own or in a host’s data enter; either way, the physical machines are separate from other companies’.

· Scalability:

Both solutions are scalable; however, there is a bit more effort involved with scaling a VPS. In this respect a private cloud may be easier, but as infrequently as upgrades may occur it shouldn’t be a major factor.

· Cost:

An in-house private cloud does have a higher upfront cost as a firm shoulders the cost of installation, set-up and maintenance. A VPS generally has a monthly or yearly fee. If cost is the main issue, VPS normally wins every time.

As you can see, there are distinct, if small, differences between a private cloud and a virtual private server. Both types of servers are useful and can help with the growth of a firm. A company should evaluate its needs to determine which of these will work best for both current needs and those that may occur in the future.

What You Need To Focus On When You Are Looking For Hosting Services

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Among the many things that you require in order to create a website, the most crucial is looking for a web hosting service. Just like you need a piece of land to build your home, a web hosting service is needed to launch your website. The success of your website is directly proportional to your web hosting service. If it offers you excellent service you will be able to create a website that your visitors can trust and rely on.

Whether you are interested in e-commerce or want to create an informational website, the key to attracting visitors is to be up and running every time they come back. Faulty or poor web hosting services not only cause problems and frustration but ensure that your website doesn’t get the traction it needs to survive. Therefore choosing a web hosting service is an imperative task for the creation of your website. Gathered here in this article are a few things that you need to focus on when looking for the ideal web hosting services for your new website.

What You Need To Focus On When You Are Looking For Hosting Services

Customer Care

Websites need to be running and working perfectly as expected for whenever a potential customer visits. Imagine if in the middle of night you find that your website is down and upon running a quick diagnosis of the problem it turns out that the source of the problem happens to be the hosting service. Now, if you call their helpline and don’t get a response how frustrating can that be? It is therefore important that you focus on a quick and effective customer care service when looking for a web hosting service.

Performance of the Server

A server is the crux of any web hosting service. For any service to be top notch it is important that they have servers that are reliable and fast. You can check the speed of the server free of cost in advance. Many companies are happy to allow you to test their services since they are well aware that servers are important for their clients and they want your trust. Companies that are not willing to offer this check can be ignored since the market is overflowing with more reliable hosting services that you can choose from. You should make a list of characteristics or features that you expect from a good quality server and this list should include;

1)      Network speed,

2)      DNS

3)      Connect time,

4)      Downloading time

5)      Absence of timeouts.

What Space is allowed to you?

Space is important when you are about to create a website. A number of excellent websites lose many visitors when they are unable to get more space and exceed the bandwidth resulting in their websites crashing down. It is important that you consider the space factor since different services charge differently. For instance, some ask for very little when you are using your prescribed space but will ask for an exponentially higher amount of money when you start using extra. So planning beforehand is of the essence. Meticulously plan your future goals for the website and get space accordingly.

Cost Factor

Many webmasters fall prey to cheap web hosting services that tend to offer services at a below market rate. As allusive as this sounds, unfortunately it is also something that can seriously endanger your ambition to create a website. The reason is that cheap services also mean you will get fewer features. Secondly, many cheaper companies tend to provide a bad service and server facilities that can frustrate you in the long run.

When you are focusing on cost, it is imperative that you check with scrutiny the different hidden costs involved in the contracts and other statements which you sign off. Remember, there are different things that you need to be wary of. These are mentioned below,

1)      Many companies tend to ask for a small price in exchange for a longer commitment. This can cause you to sign up with a company that offers you services with fewer features and you cannot switch to another one without losing your security or paying more.

2)      Some companies ask for a small price at first and slowly increase it to a much higher one that you don’t want to pay. So be careful of this and read the terms and conditions of every web hosting service before you sign up with them.

There are many more things that you need to focus on but the important part is that you stay committed to create a website that will one day be recognized and renowned for its matter and content.

Author bio:

Kevin James has been working with web hosting companies both as an employee and as a customer. He says, “My review on products and web hosting services are based on my experience as a customer and as an employee”. He talks here about the things that you should focus on when getting a web hosting service.

The Importance Of Corporate Web Site Design

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Nowadays, modern people cannot imagine their lives without the Internet. Therefore, every self-respecting company or businessman has a website that presents products and services at the World Wide Web. What is the role of a web site design in company’s online image? The role of web design is difficult to overestimate. Beautiful and unique web site is first of all an indication of company’s reliability and prosperity. That is why, you should entrust the creation of your web site design only to professional designers and programmers.

The Importance Of Corporate Web Site Design

Web design is the initial step of a website development. It is a web designer, who creates the basis of the future site, which includes the design of web page logical structure, the choice of the most convenient way to present information, and of course, the web designer creates a decorative appearance of a web project. The stage of a web design creation is, without exaggeration, the most responsible stage of the web site development. Website design can be compared to the book cover. The cover of the book helps person make the first impression and opinion about its content. The same situation is observed in the field of web design, professional in this area can create a web design that will be in harmony with the theme of the site, and still have a user-friendly logical structure of pages.

The main part of the web design is information architecture. The term architecture describes the main task of a web design in the best way. The main objective of an architecture is to develop the building, so that it performed its functions (residential, industrial, office space, etc.) and the main goal of a web design is to create a web site able to perform its functions – inform, advertise and sell. The main purpose of any corporate website is to attract potential clients, customers, and partners. The design of such resources should attract attention, advertise services and goods. Such sites are more expensive, they are developed by serious professionals, who get a huge fees for their work. Sophisticated, original design speaks for itself. If the company is willing to spend a fortune on a development of a corporate web site, this means it values its image, cares about the reputation and is ready to provide customers with the quality service.

Even if a corporate web site with a simple design hold high positions in the search results, it doesn’t mean that it will work effectively to attract customers, as there is no guarantee that the target audience will like this site. At the same time, a more solid web site design will attract more customers, even not being a leader in search engine results. Here the aspects of a human psychology come into effect, when a more expensive perceived as the one with the better quality. Usually, a potential customer pays attention to two factors, when purchasing the product or service online. First is the company’s experience on the market and second – the style of the corporate web site.

D.Tokareva for Designsters.com New York custom web designer

Why Investing In A Dedicated Server Makes Sense

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When it comes to web hosting, enterprises must make two major choices from the get-go. The first is the choice between a dedicated or shared server, and the second is whether to opt for a managed server or one handled by a firm’s own IT team. While selecting a shared server managed by an in-house IT team may appear to be the less costly choice at the onset, it can end up costing an enterprise far more in the end.

Why Investing In A Dedicated Server Makes Sense

Managed Dedicated Server Explained

Managed dedicated servers are servers devoted specifically to an individual firm. The company does not have to share its server with the any other companies, which automatically makes the server more secure, more effective and better able to handle large volumes of content. Adding a management team to the equation means someone else handles all the daily maintenance, operations and troubleshooting for the server, leaving the in-house IT team to attend to other tasks.

Top Strengths of Outsourcing Server Infrastructure

Business Intelligence

Outsourcing server infrastructure creates opportunities for business intelligence for any size firm. It gives smaller firms the same high-level data collection and analysis capabilities only enjoyed by firms with vaster resources, namely the IT labor to perform the collection and analysis.

Outsourcing ensures the team is in place without sacrificing any in-house staff and it ensures the team is always at the ready. Larger enterprises benefit by not having to wait until their own IT team is freed up from other duties to tackle business intelligence needs, providing rapid implementation to keep up with the smaller firms’ newfound capabilities.

Support

Outsourcing server infrastructure provides continuous IT attention and support for any infrastructure needs, Business2Community reports. A managed server offers technical support for any number of issues that can crop up any given time. It also means the troubleshooting headaches no longer fall on the shoulders of in-house IT staff. Ongoing support results in high network availability and less risk of downtime that can cripple a business.

Flexibility

Server management agreements come in a variety of flavors, so to speak, with various options available for companies of various sizes and requirements. This allows enterprises to handpick a plan that fits their needs as well as their budget without paying too much for excessive services they may neither need nor use.

What a Managed Dedicated Server Does for IT Efficiency

One of the greatest benefits of opting for a managed server is the boost it can give to IT efficiency. Instead of focusing on the daily duties of infrastructure management and maintenance, the IT team can instead focus its efforts on improving the overall efficiency and power of the enterprise.

The IT team can do this by using its freed-up time for the maintenance and updating of company software pieces. Software is what allows a company to stand out and thrive, and putting the IT team on software maintenance puts company resources where they matter most. With mundane infrastructure maintenance, troubleshooting and support no longer on the IT team’s agenda, the team can play a more vital role in growing the business rather spending all its energies maintaining it.

Ways To Make Websites Optimized For Mobile Devices

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With time the technology used to create websites has changed and same has happened to the way people access the web. Nowadays, millions of web users rely on their mobile phones to access the web and perform nearly every online activity including shopping. While accessing websites made for computers is possible using Smart phones, issues like browser version compatibility, resolution mismatch and other issues can mar the experience to a large extent. Therefore, it is prudent that web designers master the method to optimize websites to render pearly in a variety of mobile devices.

Ways To Make Websites Optimized For Mobile Devices

Media Queries

With Media Queries you can shift styles of a website at certain break points. It is only natural that everything in web page will not fit perfectly within viewport size of a smart phone, even if it has a big screen. It also lets designers apply styles according to screen pixel density and screen orientation.

Meta view port Tag

It is a useful HTML tag that is used to control page scale and viewport specification. With it, it is possible to set page zoom level at the time of loading. It is also possible to disable zooming altogether and setting maximum permissible zoom limit using this tag. This tag should be used to make websites responsive.

TouchSwipe

It is a useful jQuery plug-in that is used to enable a mobile device’s touch interaction. This plug-in offers support for most widely used touch gestures like Scroll, zoom and pinch. As it is, a majority of smart phones and tablets are being shipped without physical keypad and controls and using this plug-in can prove to be helpful for users of such devices.

Modernizr

Modenizr is a function used for browser and device feature detection. Needless to say, mobile web browsers can be of various types including Safari, Android, and Chrome etc. Some browsers may not support certain features used in a website. While modern mobile browsers support HTML5 and CSS3 specifications, that may not be the case with older mobile users. With Modernizr you can set specifications for less capable browsers when it comes to displaying websites made with latest coding and scripting.

Avoiding Java and Flash

Using java and Flash can surely be beneficial for visual aspect of a site. However, remember the fact that majority of mobile users will face difficulty in seeing sites made with flash as Apple does not officially support the standard. Using Java can also add to site load time especially for users who do not have access to LTE and 3G networks.

Reduction of text entry

While web users make a purchase or want to find an information, they want to get their task competed fast. It is better if your mobile centric website has less text fields to be filled up. You can do so by using drop down menus and checkboxes.

Semantic Markup

Whether you are designing websites for mainstream computer users or mobile devices users, semantic markup is advisable. It helps in enhance SEO friendliness of a site while making it easily renderable in mobile devices.

Tweaking site Layout and Content

To make sure a website gets rendered in various web browsers seamlessly, use % widths that can adjust to browser settings easily. You may also discard unnecessary content and images for mobile sites to speed up loading and rendering time. Designers can specify low resolution images in style sheets for mobile websites.

Conclusion

There are various tools and plug-ins available to make websites optimized for mobile devices. However, designers need to focus on aspects like layout, simplicity and intuitiveness to create websites that meet user needs without hiccup.

Evans is a web designer and he is currently associated with Webarts.com.cy that offers Web Development services in Cyprus.

Five Tips to Effective Web Designing for Your Business

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Responsive_Web_DesignThe way the site of your company is designed in relation to colors, images, layout, navigation, fonts and much more will have a great impact on the overall success or failure of your company on the cyberspace. A well designed and thought-out site will have low exits and high conversations. On the other hand, poorly designed website will have high bounce rate which will lead to poor sales of your products and services. A good site should be easy to navigate to give visitors user-friendly experience. Discussed in this article are tips to effective web designing for your business.

Use Standard Color Scheme

The color scheme of your website is very significant. As such, you should ensure that you use standard color scheme when designing. For instance, dark text teamed up with a light background is a great idea. In order to have high conversion rate, the site should also be easy to read and navigate. It might be hard to read text on a computer screen when the background is dark colored. So, choose the background color appropriately.

When it comes to call to action, it is recommended that you use a single color to make it easier to find. Too many colors in your site may distract the visitors and they may eventually not make a purchase. This will not help you to achieve company objectives and goals of having a website. Therefore, pursue to have standard color scheme on your site which will increase conversation rate and ultimately sales.

Layout

The layout that is on your website should be able to appropriately and effectively support various types of content that is on the page. The layout should ideally have an eye focus on the main statement followed by supporting elements such as blog posts, videos, testimonials and so forth. If you can design your website this way, the conversation rate will be high and this will result to more profits.

It is worth mentioning that if you don’t give a clear path for the visitors’ eyes to follow because the page is bombarded with imagery, then it will be hard to achieve the targeted conversations. Ensure that the layout provides the visitors with a clear path to follow and the visitors can quickly access what they are looking for.

Call to Action

When you are placing the text for call to action, ensure that it’s situated in direct line of the visitors’ path. The main call to action for selling your company products or services should be big and more outstanding than any other call to action like signing up for a newsletter.

Simple to Explore

One of the key components to a successful site is that it should be easy to use. The information on the page should be useful and concise. In addition, the site should be easy to navigate within few clicks.  A typical internet surfer will only take few seconds before deciding whether a website is able to give him desired information or not. So, it’s very useful if you make your site easy to understand and explore. A well designed and though out site will have a layout that is clear and concise.  The right choice of color, text size, position as well as contrast will definitely help the visitors get what they want within few seconds of arriving on the site. When a site is easy and simple to navigate then the conversation rate is high.

Versatile Programming Language

For optimal results, you should ensure that your company site is programmed in such a way that it can run effectively and efficiently on as many systems as possible. This is so because not every internet user is able to access the latest PC technology or the very latest in broadband. Using a versatile programming language like HTML, you will be able to reach a wider audience who use various browsers.

When all is said and done, a good website should be easy to navigate and have the capacity to increase the sales of the company. Apart from retaining the customers, it should help to attract more prospects. Invest your resources wisely to get a website design that is best suitable for your target audience.

Author bio:

Kingsley Richard is an experienced web designer. He spends most of his time offering advice on how to be a successful web designer. He gets his inspirations from Rebel Trail.

How Internet & Website Marketing Has Evolved Down The Years

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Promoting a website in the 21st century is much more complex than was the case back in 1998. This blog post looks at the many changes that the many SEO and web design Manchester businesses have needed to implement in order to make the most of the online market at any given time.

While in those early days, it was as simple as building a website, submitting it to some online directories, and putting your URL on your letterhead, the 15 years since have seen things become much, much more complicated.

Now you have to balance technical concerns – such as user experience and responsive web design – with consumer psychology and branding, all while trying to avoid falling foul of a penalty that can remove you from Google’s first-page results overnight.

How Internet & Website Marketing Has Evolved Down The Years

Here are a handful of the main issues in 2013, and how you can tackle them head-on to stay positive in your customers’ minds, competitive in the search engine rankings, and responsive on a range of different web-enabled devices.

Branding and Promotion

Social networks have a lot to answer for – they have not only increased transparency and accountability, with brands able to meet negative criticism proactively and turn it into a chance for positive press; they have also influenced tone of voice elsewhere, with blogs and even static website text now much ‘chattier’ than in years gone by.

Adopt the right tone of voice for your brand, and you can establish real rapport and even an emotional connection with your customers, turning them into advocates who will spread your branding message far and wide without necessarily expecting anything in return.

SEO and Search Survival

Each new Google algorithm update seems to cause even bigger ripples in the search marketing community, but the fundamentals of SEO have never changed – as long as you have a reputable agency managing your on-site content and external links in an organic way, your ranking is reasonably safe.

The problems seen following Google’s Panda and Penguin updates in particular arose not due to legitimate SEO and search marketing, but because of those who had ‘got it wrong’ by losing their focus on quality content.

Marketing on the Move

The current major trend shaping web design is the rise of mobile devices – not only smartphones, but also tablets, each of which have their own screen resolution, the option of viewing sites in a portrait or landscape aspect, and different capabilities for interacting with the page.

For example, it may be impossible to ‘hover’ over a link on a mobile site, or to double-click, or click-and-hold; effective web design in the 21st century means accommodating these new limitations on interaction, so that you do not run the risk of shutting visitors out of accessing the information they are interested in.

First Internet are web design and online marketing specialists based in Hale, Greater Manchester, with an extensive client base of businesses located throughout the north-west and across the UK as a whole.

Interactive Infographics: The Next Step in Design Marketing?

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Infographics have gone through quite an evolution over the course of the last few years. In the beginning using pictures in an infographic at all was innovative, but now the Internet is full of them and people are getting bored. These days you have to do something extra to make your infographics standout among the rest. One of the primary ways to do this is through interactive and animated infographics.

Interactive Infographics: The Next Step in Design Marketing?

Maps Invite People in

One of the primary ways to make interactive infographics these days is with maps. This is because the interactive part is completely intuitive and doesn’t take a lot of effort on the part of the viewer. It also makes each infographic experience unique. If you live in Alaska and you want to know about pollution rates nearby to where you are, you probably don’t care nearly as much what they’re like in New York. There are many sites online that will help you do this such as Stat Silk.

Timelines Help you Focus in

There are also many timeline infographic sites out there as well such as Dipity. The Internet is full of a huge amount of information, and events that occur at different times through history are no exception. People who look at a timeline infographic may be interested in the broad strokes of how something happened, in which case they might only want to stay zoomed out and only read the big events in a huge amount of time. Or, alternatively, they may only care about what particular period in history.  By allowing users to focus in at a particular point in a timeline, such as the history of the catholic church, for example, you let them get only the information they want. If a student is doing a project on the Catholic church in the 14th century, for example, then they will only want to focus in at that part of the timeline. If you create a site with a timeline, you can appeal to a much wide swath of people and let them get the info they want without any extra noise. This is exactly what will draw in traffic.

Word Clouds Catch the People’s Attention

Word clouds are animated infographics that let you create size-weighted clouds of words based on any particular subject. So if people want to use their Facebook posts in a word cloud, they can use any site that uses these clouds to make it happen. They tend to be visually striking and very personal, which will always draw people in more than just a long endless essay on anything.  Sites like Tagxedo show how this is done to a strong degree.

Overall, the important thing is to make sure that you use interactive infographics appropriate for your situation. If you want a site that’s very serious, a word cloud may not be a good idea. If what you’re doing on your site has very little to do with geographic locations, then a map could just be distracting, for example.

Why You Should Advertise Your Restaurant Online

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Starting your own restaurant can be really exciting; you’ve finally got an outlet for your talent, and you get to put your own touches into the decorations, menu and location. There are so many things to consider, but one thing that is easy to forget is your presence online. It’s really important to have a website as a company, because you’ll be relying on third party listings otherwise, which might not be completely accurate. There are many reasons to have your own website, so I thought it might be helpful if I listed some of these in this blog post. Here are my top picks…

Show off your Menu

There’s one main thing that people want to know about when they look on your website: your menu. This helps people to decide whether a restaurant is suitable to their tastes and budget, especially if they are heading to your establishment as a large group. You should make an effort to have the most up-to-date menu online as possible as it can confuse people when they arrive and see something different.

Be Seasonal

Speaking of menus, you can also use your website to display your seasonal offerings. Perhaps you’ll have a set summer menu that uses the best British ingredients, or it might be that you’re going to create a special menu just for the Christmas period. Make sure these are easy to view on the web; PDF documents are commonly used so your competitors can’t easily copy and paste your menu.

Why You Should Advertise Your Restaurant Online

Cater for Parties

Cash in on the private event market by dedicating a portion of your website to describing what you can do to help. You could give the prices and breakdown of a number of packages for weddings, christenings, birthdays and anniversaries. If you have a private function room then make sure you include a couple of images as well as the dimensions of the room.

Be Social

If you want to engage with your customers and potential clients, why not make it easy for them to get in contact with you? Include various means of contact information as well as showing your latest posts from Facebook or Twitter. When it comes to social media, put your profile information on your website so people can easily follow or like you.

Hold Special Offers

If you want to get more people on your website, you could have a page of special offers or voucher codes for your customers. Many other restaurants do this successfully, as long as they keep their website up-to-date. Make it clear when a voucher can be used, and what the conditions are. If you have a great offer, you may find that it gets shared around via social media sites too.

For more information about creating a website for your restaurant, have a look at the companies who do web design in Manchester and further afield. They should be able to design something that fits with your style, as well as incorporating all of the elements listed above.

Small Business Can Benefit By Use of WordPress Plugins

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Small businesses can benefit by use of WordPress plugins. Especially those that have been introduced by developers in 2013 could come up very useful for small and medium enterprises.

Basically a free content management system, wordpress does not carry with it the tags of expensive plug ins. In result; it can substantially benefit small business websites on the web world. Some of the new plug ins can be especially beneficial for this type of websites.

WordPress PluginsAccording to some experts; there are at least six such wordpress plug ins that can help promote small websites and bring them up in contention with their larger counterparts.

There are no two opinions about the use of wordpress for content management system for start-ups as well as the small business websites. Some of the reasons that have contributed to such preference for wordpress are multiple.

First of all; it is free content management system and quite easy to use. An open source management tool; it is also supported by extensive documentation as well as numerous how to do guides. As one of the leading website designer points out;
“Very little technical or design knowledge is required to create a website using WordPress, and new businesses don’t need to worry about allocating a sizeable chunk of their start-up budget to pay for an expensive web designer.”

Apart from all these there is also another major advantage of the use of wordpress content management system. It is the plugin architecture that makes wordpress popular with users and designers alike. One will be astonished to learn that not one or two but there are as many as 22,000 different plugins that have already been developed for WordPress and many of them have been developed with a view to developing the small business websites.

You can have a look at some of the latest wordpress plugins developed with a view to assist small businesses.

Small businesses can substantially benefit from the use of social networks as they offer huge potential with their extensive database of online community. Many of these people are potential customers and they can be converted into real and ultimately loyal customers. Though small; wordpress Sharebar social sharing plugin provides links to various social media networks including Google Plus, Facebook and Twitter among others. With tweets and shares are extremely effective tools to boost website traffic.

A similar; and often ignored; wordpress plugin is the wordpress super cache that has the potential of dramatically improving the performance of any website. Task that is performed by this particular tool is conversion of website contents into static HTML files instead of displaying the PHP scripts that require a lot of resources. With economy introduced in use of resources the loading time will be much faster and it will also help reduction of bandwidth usage.

But the most convenient feature that comes with wordpress plugins is that they provide high levels of security. Small websites cannot use many resources to manage the security aspects. Hence the wordpress plugin use helps them to take care of the security aspects without involving huge expenses.

It however depends on the small website owners recognizing the correct use of plugins to get the best benefits.

Canva Introducing Advanced Photoshop-Like Program For Graphic Designers

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With the advent of latest technology, photographers are allowed to utilize tools like Pixlr and PicMonkey, while the writers use several online publishing tools that include PressBooks and Medium. However, according to sources, graphic designers accused that they have to still used Photoshop that is the quit expensive and has a high barrier to entry. Reliable sources informed that an Australian organization would launch something into private beta that is believed to offer some advanced facilities online and is absolutely free.

Canva, a Sydney based companyCanva, a Sydney based company launched the program that would help the people design banners, posters, business cards, infographics and many more with drop and drag functionality and even access to the stock mage library that contains near about 1 million items.

The main feature of Canva is that it includes all the basis ingredients required in designing complex graphics design including a font library, pre-sliced images, and several templates. It is believed that these exclusive features would make the process of design very straightforward and simple to use.

Designers are even allowed to share their works-in-progress for online collaboration. However, they have to pay a very little amount in case they have selected to print, share or publish various images or design elements from the stock library.

Critics opined that Canva would be quite effective for bloggers especially who find it difficult to select proper images to demonstrate posts about generic topics. In addition, it is really easy to use Canva.

However, critics are of the opinion that beginners would find it difficult to generate something outstanding out of it initially as they would feel extremely confined to the guidelines and templates. Moreover, the stock images it contained are of varying quality and it is worth to note that some of the images even belong to that of the traditional stock libraries.

Critics are also doubtful about the effectiveness of the search tools. To illustrate, they stated, the search for magazine and newspaper, offered them images of models pretending to read newspaper and magazine, instead of offering the definite images of some newspaper and magazine.

In spite of this criticism, it is worthy to mention over here that Canva is still an alpha product that has been in the process of development for almost a year and is testing since last half a year.

The fundraising process of the Sydney based startup is also pretty interesting. After receiving an intro at a conference to Charles River Ventures’ Bill Tai, the founders of Canva discovered themselves pitching investors as Kite boarding event of Tai in Perth. They very soon discovered themselves investors of Silicon Valley funding them with $3 million. This would prevent any of their team to move to the US with the purpose of fund raising.

Sources informed that Canva is perhaps one of the most significant Australian startups that have found the proper way out, that in most of the cases faced by the local companies. It is evident that most of the startups face problem due to the lack of capital in the local area as well as lack of support for the technological sectors from the investors.