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Is Your Website Costing You Online Sales?

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For many businesses, store management can be so time-consuming that the idea of spending time and energy creating an ecommerce website can feel overwhelming. Yet ecommerce is a vital and growing sector of the economy. Whether you’re considering adopting an ecommerce approach or tweaking an existing ecommerce site to increase sales, you can learn from the best practices of established retailers how to attract and retain customers.

Is Your Website Costing You Online Sales?

Presenting your Best Face

Just as you stock your physical storefront with knowledgeable employees and thoughtfully curate your inventory, so should you present your online store. An outdated, ugly or disorganized online store appearance can create high bounce rates as potential customers may take an instant dislike to your website. Browse your website as if you were a shopper. Is it easy to find the items you need using the navigation? When you search for particular items, can you find them using the search tool? Are questions about shipping and bulk orders found on a FAQ page? Use drop downs menus, clearly worded navigation terms and visible calls to action to help direct both new and returning customers around your online storefront.

Ensure that your server can handle the amount of traffic an ecommerce store will generate and provides enough space to store high-resolution product image for your full inventory. If your server crashes regularly, you’re missing out on sales and harming your bottom line. Consider choosing a dedicated ecommerce Web host to enjoy peace of mind that your server is helping you create a good store, and not working against you.

Engaging your Customers

An attractive storefront will get customers past your front door, and engagement will make sure they have a positive user experience, netting you repeat customers and brand fans. Several factors go into keeping your customers engaged. TOFU or top of funnel customers may arrive at your website via a shared link, search result or other page. When they arrive, they may not know who you’re and what you do. They may only be looking for a particular item. Help these customers gain insight into your brand through compelling Web copy, clear navigation and calls to action.

On the other hand, bottom of the funnel (BOFU) customers know exactly what they want. Your job is to help them get it faster, for a better user experience. If your website remembers what customers bought, saves shopping carts or allows users to see past viewed products, they can shop faster and may remember to put in that extra item they didn’t buy last time.

Social media allows you to engage all customers and help maintain top of mind awareness. You might advertise upcoming sales, highlight new product lines and connect with customers by demonstrating your products’ or services’ usefulness. An effective social presence engages with others and offers your customers value-added content.

When users feel that your store is attractive and user-friendly and that your ordering and checkout process is easy and meets their needs, they’re much more likely to return. These changes can help both new and old ecommerce sites grow business and increase ROI.

Experts’ Opinion On The Benefit Of Data While Expanding Online Business

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Reliable sources informed that to overlook the value of good product data is quite a common phenomenon when a company starting expansion of an e-commerce, in spite of the fact that whether the organization is a large one that is already existed in Web or a small one intended to start business online.

In most of the cases, most businesses suppose to regard how their online sites communicate their value scheme, what would insist the visitors to purchase their products as well as strategy for technical requirements that include hosting.

Online BusinessIt is informed by sources that new e-commerce websites usually collect vital questions regarding product data. Significantly, dependencies and attributes are also stored within database. It is worth to mention over here that this data are often regarded as product DNA in the industry and is reported to allow the consumers to select and purchase products of their preference or requirement, which is usually fulfilled by the warehouse or the factory.

Experts opined that the process is simple. To elucidate they cited an example of an online store that offers T-shirts in three sizes. The page of the site would require revealing and displaying the image of each shirt, the price of the shirt, product description and a size selection. In case, the store offers a wide variety of shirts, the well developed team of the project should be aware of the fact that they would require distinct names for each of the shirts as well as equal number of descriptions, names, images, and prices to match the shirts.

It is reported that present trend in e-commerce is revealed by user customization and personalization. Analysts further opined that the scenario of the T-shirt store would become more complex in case similar products are also available in the store. On the other hand, the scenario would also become complicated if some other related details such as pockets, different sizes across different colors would require adding to the description. It is significant that organizations that are offering more complex products, more effort will be required to bring the product online.

Sources informed that numerous organizations have internal resources cataloging product data however; a lot of organizations also do not. Experts are of the opinion that in case, a small company has never coordinated related products by SKU numbers; it is almost certain that they would lack the written logic that would disclose the website which products belong together.

It is worth to mention that retail businesses never required describing their products by categories, but for the online users it is a vital element as without the description they would not be able to find out their required items.

Analysts are of the opinion that businesses required to approach e-commerce in a special manner and lay focus on the product DNA as well as on building or designing site. The initial investment of resources is usually offered advantage of adding e-commerce to the portfolio of the company; however product DNA can raise challenge if not properly planned.