businesses

Why You Need To Be Thinking Globally For Your Investments

| Investments | No Comments

It doesn’t matter how enterprising or grassroots a business is intent on becoming – going global is the way forward for small startups and large ventures alike. The economy’s vast interconnectedness and ever-developing landscape might mean more competition, but it also means a more diverse playing field as well. So while it’s important to maintain a solid relationship with the local community, businesses should also consider the possibility of making global investments.

Distant shores, immediate results: There are several reasons for investing outside of the US. One is the advantage of having ground on the world’s largest economy itself and familiarity with how the US economy operates with its global competitors and allies. Another is in decreasing the risks involved with investing in one market, which means that in the event of market crashes, businesses will have other markets in which to make money. And with the dollar facing serious competition from other currencies, not only will businesses be safeguarded, they will also profit from a low dollar.

Investing in the global market isn’t just an excellent way for businesses to diversify their options and benefit from a massive pool of opportunity, it’s also something that many investors around the world are pursuing. Gone are the days when global investment was considered too much of a bold leap – now, for many organizations savvy enough to grasp the opportunities, it’s a realistic option for many investors. Regions like the Middle East and especially Southeast Asia are enjoying a huge surge in growth and show promising signs of future growth, and other powerful economies are also emerging in countries like Nigeria.

Emerging markets: The West African nation has long been hailed as the continent’s economic powerhouse and is one of the destinations which investors should consider. Innovative and resourceful entrepreneurs like Cecilia Ibru – the “First Lady” of the country’s financial sector, have helped to pave the way for other investors, as well as local, grassroots businesses in promoting healthy, stable growth. Just as importantly, her role as a successful businesswoman has helped other aspiring women from across the globe to pursue business strategies. Cecilia Ibru blogs about the conscientious business person – and deals with topical issues which carry weight in Nigeria as well as on the global stage. Having awareness about the most important issues and how they relate to local and global communities is what ultimately leads to success.

Now, many markets around the world are outperforming the US economy, and while high-income countries are maintaining a consistent plateau with small but steady growth, it is the developing nations which are contributing the most to the world GDP. As the world continues to become more globalized and international markets hold more sway, it’s important for investors not only to accept this change, but to embrace it. This is where the future leads, and the best way to stay ahead of the competition is to get out on the playing field and compete, reaping the rewards in the process.

Rallying For A Cause: How To Make Your Charity Event Fundraise More Than Ever

| Business | No Comments

Charity events are all about maximising revenues while minimising costs, all in order to make sure your chosen charity receives the maximum amount of donations possible. Whether you are a charity event planning newbie or an expert in the field, there are always a few new tricks you can try in order to fundraise more than ever for your chosen charity. Here is a primer on how to maximise your revenues using both ingenuity and common sense, helping ensure that your charity will receive the biggest cheque possible.

Rallying For A Cause: How To Make Your Charity Event Fundraise More Than Ever

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 1. Create Entertainment with a High Profit Margin

Entertainment can be costly for any charity event, so the trick here is to find those who are willing to donate their time for free (or a reduced fee). For example, college bands are often looking for a chance to practice in front of an audience and get some exposure, and so are often willing to work for free (and the promise of free food). Try to think outside the box when it comes to entertainment, as while crucial, it should not eat up too much of your budget.

 2. Auction things Worth Paying for

Almost every charity event has an auction of some kind, simply because they work: people bid on things out of a sense of duty. However, you don’t just want people bidding because they feel they have to, you want them to bid because they genuinely want what is being offered. So auction things worth pay for! Hit up all your contacts to find good bottles of wine or gift baskets that can be donated for free to auction off, even contacts companies to see if they are interested. If you can get quality items up on the auction block, you’ll make more money.

 3. Quality is Sometimes Worth the Cost

Planning a charity event will involve some outlay of money—there is no way of getting around that. Yet many try to limit this outlay as much as possible because they are frightening that they will not make back the cost. This often results in poorly planned and obviously cheap events that do not always befit the kind of function a classy charity event should aspire to be. Just like in business, sometimes you have to spend money to make money. If you create a quality charity event by spending extra on entertainment and food for example, you will attracted a different kind of clientele with deeper pockets.

 4. Go Corporate

The great thing about businesses in this day and age is that they are keen to showcase their ‘corporate social responsibility’, and many want to do this through philanthropy. Big businesses often have an equally big philanthropic budget, so why not tap into that resource? Ring up businesses, send off letters and try sell them on why sponsoring your event will be good for them. Mention the good PR involved: if your charity event is likely to make a local newspaper, make sure you drop that into your sell. The weakness of most businesses is that they want to look good, so manipulate that weakness to your advantage.

 5. Keep an Eye on the Guest List

Any great party planner knows that keeping control of your guest list is one of the most important tasks involved in planning an event. Chasing down RSVPs, getting ‘VIP’ guests on board and no small degree of arm-twisting and hand-holding are all necessary to make sure enough of the right people turn up to your event. In order to keep your guest list brimming to capacity, don’t be afraid to advertise. Posters, banners and all manner of loud advertising materials are sometimes needed to max out your event. Empty seats are a waste, and look bad to boot. So ensure everyone who RSVPs actually turns up, and that all your tickets are sold. Then just let your event unfold!