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12 Ideas To Start Your Next Blog Post!

12 Ideas To Start Your Next Blog Post!

| Education | No Comments

Are you a blogger? Do you often find yourself blank when it comes to start your new blog post? Well, you shouldn’t and to help you get started, here we have come up with 12 ideas. These ideas will not only give you direction to start, but will also help you hook your audience in no time. So, to start, you can write about:

1.     The “How to…” and other tutorials

The “How to…” is the most efficient of all types of blog posts on the web. Same is the case with tutorials. These two types establish your credibility and enhance your expertise on the subject. Through your writing, even if one of your readers decides to make it what you show, he will keep coming back to your blog the next time.

2.     Lists

The second most used and most read blog type is the list based. These posts provide a standard list of provided information in the form of numbered or bulleted lists that your readers can easily read, share, and implement. In addition to the readability convenience, these posts offer the promise to respond specifically to the need for everyone to find the right information in the shortest time.

Some bloggers hate this kind of product because they feel they are doing it since the dawn of the time. Perhaps, but it is impossible to deny the impact of such blog posts. Why not use it then?

3.     The resources (or lists of links)

Very similar to the previous type, but the difference is that here you refer your readers to other blogs. This type of post applies to one of the largest Web principles: “Give to receive.” which means that you send traffic to other blogs through your writing piece and get mentions on social networks in return. There are chances that the audience of your mentioned blogs will turn to your post and leave a comment there. So, it’s like a cherry on the top; double benefit to you.

4.     Checklists and to-do-lists

Often, your audience expects your input for a direction to follow. People have questions and they want to find someone who responds to them or, at least, one who tells them the way to go.

This type of ticket focuses on how to do something BETTER, ensuring that one never forgets. This is both a compendium of ideas 1 / and 2 / (The how and the list)

This produces the “organizational” list on a particular theme. Examples: prepare for Christmas, your suitcase when you go in the sun, the checklist of school, etc. You can certainly provide that kind of list in your business sphere.

5.     Critical studies

There are two kinds of articles of this type: the complete review of a product or multi-product comparison.

Many blogs have made an industry of critical products or services. You can find reviews of books, software, restaurants… all done on the Web!

Be careful though: if you start to make regular coupons of this type, you will be quickly offered products precisely in order that you do to promote your blog. Be prepared for that!

As consumers, we rarely test products in a category, so we research on the web. So, adding a review or drawing comparative analysis can help you attract a lot of traffic to your blog.

6.     Articles controversy

Want to build commitment? Take a clear position on a subject that fascinates your readership.

But I warn you: if you write a controversial article, know that you are exposing yourself to angry reactions and even insults or threats. To try this type of post, you must have the comically thick leather or excellent shrink; otherwise, this type of ticket is not you.

7.     Infographics

I cannot count the number of times a computer graphics saved me from the anguish of the blank page. Infographic based posts are easy to find and simple to compose. All you need to do is finding an interesting, information filled graphic from the web; the one you think will hook or challenge your readers, and adding a paragraph or two to explain the context of it.

8.     Podcasts summaries

A podcast is an audio file (a show, conference or interview) posted on the internet that you can listen live or download for later listening. The good idea here is writing a blog post summarizing your podcast. It can be a complete transcript of what was said during the interview, or just an emphasis of highlights or summary. The added benefit of the post is that you can easily outsource the writing chore to a third party, assistant, or another colleague.

9.     Videos

If you make your own videos and you put them on YouTube, it’s great! You then take the second World search engine in volume, thus ensuring:

  • Potential access – in terms of SEO – to the billion people who watch videos on YouTube each month
  • The possibility of establishing an exchange via the comments with people watching your video

But why stop there? Feel free to embed your video in an article on your own blog. The idea is to add an explanation of the context in which it is placed, or even a complete transcript to bring even more value. In all cases, you will gain the views and increase the time spent by your visitors on your blog (and that Google loves!)

10.   Interviews

The interviews are the perfect way to create interesting content without putting yourself inpressure. You can interview industry leaders, satisfied customers, or even just a random guy on the street who will bring a fresh perspective to share with your audience. These interviews can then be published in the form of text, sound files or videos; depending upon what suits you and to your audience.

11.   Series of articles

Sometimes an idea is too long to express through a single article. A good way to maximize the impact of a “big idea” is then to split into several parts. A series of articles can thus create a real expectation for the following note and also promote your SEO if you take care of each of your articles’ link to the next, naturally and organically.

12.  Others

There are so many other types of blog entries:

  • Case studies
  • Statistics
  • Reports
  • Press reviews
  • Definitions of technical terms
  • Appointments weekly or daily
  • News of the day
  • Personal stories

For blogging, the list is endless, and each type of ticket can probably be divided into subcategories …

The important point here is that by mastering many good ideas of blog entries, you always come to escape the anxiety of the blank page, and you will be able to quickly create interesting content for your readers.

So next time you have a great idea to share with your audience, but without really knowing how to treat your subject, repeat this list of ideas and find the form that best suits to your content and your editorial objectives.

Improve Your Content Marketing Strategy

| Finance | No Comments

Having great content on your website is a must for any business looking to stay ahead of its competitors. Content that is fresh, informative and relevant to the target audience will attract people to your site, keep them coming back and is more likely to result in a sale. Here’s how to get your content marketing strategy on the road to success.

Be Original

Make sure that what you publish online is unique. There is so much information on the internet, that what you provide is less likely to be viewed if it isn’t original. Search engines also aren’t impressed by content that has been copied from other sources, so be original if you want to find your way at the top of search engine listings. According to The Guardian original content – whether it’s in the form of a blog, case studies, videos or infographics – will help you define the point of view you want to convey, and should set the tone for all of your content marketing efforts.

Easy to Search

There is no point providing first-rate content if nobody is going to find it, so always ensure that what you publish will be easy for people to find online. Before you get started creating your content, build it around relevant keywords related to your organisation. If you are not sure what those keywords might be, consider using keyword research tools to find the most appropriate words or phrases that people would search for related to your type of business.

Know Your Audience

If you want to improve your content marketing strategy, make sure that what you are putting out there is of relevance to your target audience. According to Entrepreneur delivering the right message to the right audience at the right time should be your mantra. In order to do this, it is imperative that you get to know exactly who your target audience is, including their demographic profile and buying behaviour. Invest in analytics to do this, or engage with your audience to find out more about them.

Measure Campaigns

It’s not enough these days just to churn out content, you need to be able to assess how effective it is in order to fine tune your time and resources to those methods that get the best results for your business. Using the services of an expert content marketing agency, such as mash-marketing.com, who offer content and digital marketing in Edinburgh and elsewhere, can improve your content marketing efforts and ensure you are exploiting the best opportunities for your site.

Build Links

If you want to get more people coming to your site and be seen more favourably by search engine giants such as Google, consider building links as part of your content marketing strategy. Link building involves establishing links to your content via other popular and reputable websites. Choose ones that are similar enough to your own site, without being considered a competitor. Crucially, the other websites should be ones where your target audience will visit.

5 Top DIY SEO Tips for Beginners

| SEO | No Comments

When building a Web page, there are many things to take into consideration. Your product or service needs to be easily visible and understandable, for example. However, if readers can’t find your page, then all your hard work is for naught. Because of this, SEO is a critical part of the process. Luckily, there are several SEO strategies you can implement on your own, even if you’re a beginner.
5 Top DIY SEO Tips for Beginners
1. Understand Links

Links are an important part of the SEO process. Any time that your website is connected to another page, you get a higher ranking with search engines. This doesn’t, however, mean that you should randomly dump links across the Web. Search engines are more sophisticated than ever, so the quality of your links and the partners you use are crucial to success. The sites you link to need to be relevant to your own content and be of high quality. One of the best ways to generate good links is to network with like-minded websites and companies. Blogs and blogging networks also provide excellent linking opportunities.

2. Keywords

Keywords are often considered the foundation of a good SEO marketing strategy. Even experts make heavy use of keywords to increase visibility and build a website’s ranking. Keywords aren’t hard to understand, but you do need to be savvy to properly implement them. Search engines such as Google provide free tools to help you determine the best keywords for your industry. In most cases, these will be short phrases. Each keyword should be worked naturally into your Web content, at a ratio of about 1-2 percent; under no circumstances should a piece of content be comprised of more than 15 percent keywords.

3. Design

It can be very fulfilling to spend the time to design a visually appealing website. While your readers may appreciate bells and whistles, advanced graphics can actually interfere with a search engine’s ability to crawl your site and rank it appropriately. Keep your website design simple and text-based.

4. Tag It

Websites are almost always more than what meets the eye. They include images and HTML code. Never miss an opportunity to work your keywords into your content. All images should be tagged with appropriate, high-ranking keywords, for example. You can also make use of tagging in your page names, titles and other hidden content.

5. Relevant Content

SEO strategies used to be fairly simple. Search engines, however, are becoming more sophisticated and can easily pick out sites that feature poor content that is obviously geared to primitive SEO strategies. These sites are being rated poorly and losing ground in the ranking system. It is crucial when doing DIY SEO that you have content that is created by a real writer and is readable by real clients. It also should be completely original for best results.