engine

The Ethics of Online Reputation Management

| News, SEO | No Comments

Few things impact an organization more than its reputation.  In the wake of the Lance Armstrong fall from grace, the nonprofit organization LiveStrong, which is dedicated to fighting cancer and was founded by Armstrong, is struggling to survive the PR fallout. More companies are recognizing how precious their reputation is to survival and competitiveness, and they are turning to online reputation management services to protect theirs.

As the ORM industry burgeons, many of the techniques they utilize have come under fire.  The most widely used form of online reputation enhancement stem from search engine optimization (SEO) methods to push up websites’ rankings.  The basic concept is that favorable websites can be pushed up to the first pages of search engine results, which in turn shunts unflattering content to the rarely viewed later pages.

Of course this raises the question: are consumers receiving an objective picture of a business?  The easy answer is probably not.  Businesses that can supplant critical posts from unhappy customers are not providing a fair and balanced image of themselves to potential clients, but marketing isn’t about providing objectivity.  Marketing a business or product is about connecting consumers with the goods and services they need, and the argument can be made that the majority of companies engaging in ORM are still supplying the majority of their customers with satisfactory products.  Otherwise, they wouldn’t be in business.

There is also the counter argument that ORM will suppress a few bad comments and maybe a wayward news article, but it isn’t possible to shield the entire world from consistently bad actions by any organization.  The role of ORM is to help propagate a positive image and contain a minor outbreak of negative PR, but there are just too many news outlets to get the word out if a company is habitually incompetent or malicious.

The role of most ORM companies is to monitor the public’s opinion of an organization and massage it to favorability.  It is not possible for any organization to completely strong arm the public into liking something it genuinely does not favor.

There are some techniques that online reputation managers use that can be termed black hat, but the majority of them are predicated on the objectivity and fairness of most third parties.  Many ORM companies will simply ask a webmaster to remove unflattering content.  In most situations a simple explanation of the situation and a polite request are sufficient.

Many ORM companies police themselves when taking on a client.  They will research the history of a potential client to gauge how much effort would be required to enhance their reputation.  An individual or organization with a long string of black marks would probably find themselves unable to hire a ORM company. Some companies have even turned down potential clients when they determined the negative reputation was deserved.

In summation, the role of ethics in online reputation management is important, but like in many professional arenas, it will take on secondary importance to the needs of business.  Despite the criticism of consumer watchdogs that ORM companies bury information critical to consumer awareness, information about businesses is not erased, but merely put at slightly out of arm’s reach.  In most cases, the ORM industry serves merely to emphasize the positive, rather than transforming an ogre into Prince Charming.

Different Surveys Conducted and Their Results Pertaining to Personalized Search

| News, SEO | No Comments

The search engines are always competing with each other to take the best of market share. When it comes to market share, the search engine that is the most accurate and most effective gets the better of the market.

Search engines revolve around user trends and these trends than force the search engines to make changes, which subsequently affects different participants in online marketing processes, whether it be a social media marketing firm, a PPC marketer, or a website developer.

The lines below give a detail of several surveys conducted pertaining to personalized search and different online marketing functions.

1. Authenticity of Search Results:

According to surveys:

  • 91% of the users say that they most of the times or always find the information they are seeking from search engines.
  • 73% of the users believe that the information, which they get from search engines, is trustworthy and accurate.
  • 55% of the users claim that the quality of search results is getting better over time.
  • Only 4% believe that the search results are moving towards worst.

2. Personalization and Tracking:

Personalization and tracking of personal information is another major concern of users. The personalization feature directly impacts the search results; therefore, it also receives mixed responses from users. According to data collected from surveys:

  • 86% percent of users believe that they have learned something new or knowledgeable post the implementation of personalized search.
  • 45% users responded against the personalized search feature, plainly saying that Google should not use information from other sources.
  • 39.1% users liked the idea of personalized search, but were concerned about their privacy.

3. Content Discovery:

According to several survey stats:

  • 41% users say that they receive conflicting information from their personalized search results, because of which distinguishing the right information becomes difficult.
  • After the personalized search becoming active, 31% of the users believe that search results were missing critical information.

Other Facts:

Besides the change in user trends that take place every now and then, there are some general and hard facts about online marketing that cannot be avoided, whether it be personalized or non personalized search.

  • Several data sources show that the investment in online advertising will reach $19billion in 2012, meaning that there will be more business for website link building service providers, PPC marketers, and SEO specialists.
  • E-commerce sales crossed $194billion in 2011, which is 16.1% more compared to 2010.
  • 59% of Americans use search engine daily, where as 73% of Americans use it occasionally.
  • 38% of users responded to surveys by saying that they are overwhelmed by the quantity and quality of information they receive from search engines.

Conclusion:

In short, the personalized search and information tracking has received a mixed response from users, both in terms of its methodology and the results it provides.

no image added yet.

Reap The Benefits Of SEO Through Different Techniques

| SEO | No Comments

Are you a small business owner? Irrespective of the size of your business, one of the most important things that you should keep in mind is that you would have to concentrate on the efforts of search engine optimization, which is generally the process of optimization by the major search engines on the internet. Only when the small site is optimized, it would be possible for your site to reach your target customers, and thereby make great profits on your investment. Therefore, you should work from now, so that you can concentrate on the techniques of online marketing, and get your site placed in a good position in the search engine.

There are of course plenty of benefits that you would get from proper search engine optimization efforts.

  • Your site would be promoted, and this in turn, would make your brand aware to others.
  • The results that you get from your optimized site would be long lasting, and you would not have to work for long time for optimization.
  • You can also expect to get higher returns on your investment. This in turn, would definitely help you to make a great profit from your business.
  • Building of PR would also be very easy and flexible
  • Your visitor would also have a good experience with your site. Consequently, it would also help in converting your visitors to permanent customers.

Now you would have to determine the different strategies and techniques that you would apply in order to reap the benefits of SEO. There are both white hat and black hat strategies that you can use in today’s date to get these benefits. It is largely up to you to determine the kind of strategies that you would apply. If you want to get success within a short term, you can take the help of black hat strategies.

However, if you are not aware of these strategies, you can take the help of blackhat forum. Such a forum is considered to be of great use in today’s date. If you become a member of this forum, you can be assured that you would learn important tips and techniques for using the techniques of blackhat. Consequently, you can apply them in your site, and within a short time, you can find your site in a good rank. Thus, you can get the benefits of SEO for your small business.

Necessity Of Getting Affordable Seo Services

| SEO | No Comments

You cannot deny the necessity of getting affordable SEO services, because along with the importance of search engine optimization, saving money on these services is also essential. Since both the factors are crucial in today’s date, it is best to look for companies that offer these services at cheaper rates. Most of the companies today offer these services in terms of packages. This means that there are plenty of services involved in a particular package. You would have to check out the packages and the services available under each of these packages, and you would find that the rates charged for each of these packaged. Based on your requirements, and your budget, you would thus easily be able to make the selection.

With heavy financial crisis, most site owners are quite reluctant to spend much on these services. Therefore, the numbers of companies that offer affordable SEO services have also grown. These companies would definitely help in a big way to outperform your competitors in the online world, so that you can get a high rank in the search engine list and consequently earn more visitors into your site. Only when you have more visitors in your site, you can be assured of a sale, which in turn, can further bring you greater profit.

Going for affordable SEO services does not always mean that you would have to compromise with the quality of the service. In fact, since most of the companies in the market today offer services at affordable rates, therefore, quality is also a priority of these companies. They are aware of the fact that the existing competition for SEO services would not let these companies survive, if they offer poor quality services. Irrespective of that, it is your responsibility as a site owner to check out the level of services and the things that are included in the package.

Even the companies that offer affordable SEO services make use of different organic strategies by means of which free traffic can also be often generated from the list of the search engines. This is also a necessity of the site, and the professional experts can certainly cater to such a requirement. This is one of the vital ways through which further traffic can be generated that can get converted into customers enhancing the sales. The combination of all these factors gives an indication that these services are definitely essential.