In every walk of life there are certain myths associated with one or other phenomena. The myths are also time specific, and as the processes in the phenomena become more clear the myths start to debunk and the reality surfaces.
The internet marketing field is also prone to certain myths, which continue to be myths as people still don’t have knowledge about the true reality of the processes. Only an expert online marketing company basing on its experience knows the difference between myth and reality. The lines below give three major myths pertaining to online marketing and their true reality.
1. An Effortless Process:
It is the most common myth about online marketing. People think of it as an effortless process of making money either ethically or unethically. Online marketing is regarded as an activity for lazy person, which can be performed without any effort.
Reality- The true fact about online marketing is that it is as effortful process as any other process could be. Online marketing requires time and effort; however, once the foundation is laid with effort, the fruits can be reaped for a long time with the minimal of efforts.
2. Website, Graphics and Animations:
Another myth surrounding internet marketing is that all the process needs is a great website that has catchy animations and images. Once a business or a person has such a website, there is no need to do anything else, the visitors would come to the website themselves, and the website would start appearing in the search results on its own, consequently generating leads and sales.
Reality- The fact of the matter is that online marketing is like any other mode of traditional marketing. You cannot rely on just a good product, a good advertisement or a billboard to attract customers; rather you have to work on its dissemination. You have to spread the word in your social circles, among your friends, family, and colleagues. Online marketing gives results when the word is spread across different channels. Having only a good looking website would impress the visitors, but it won’t bring the visitors to itself, this is the function that has to be performed by the online marketer.
3. Big Money:
People believe that there is big money in internet marketing. As if they started marketing, they would be millionaires within a few months. This myth has destroyed the image of online marketing the most and because of it, online marketing is regarded as scam by most of the new entrants in the field. There would be internet marketing gurus who will be telling you that taking their coaching program would earn you big money.
Reality- There is no such thing as big money in internet marketing as most of the scam internet gurus exclaim in there paid programs. Every person that promises you big money by taking some program is a scam. The professional SEO services providers would always suggest and recommend you to have realistic expectations from internet marketing, and it only yields as much money as the effort is put into it.
In short, the aforementioned are the major myths related to internet marketing, the reality about them is otherwise, which could only be understood by experts of the industry, who have checked and verified all these myths.