infographics

Interactive Infographics: The Next Step in Design Marketing?

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Infographics have gone through quite an evolution over the course of the last few years. In the beginning using pictures in an infographic at all was innovative, but now the Internet is full of them and people are getting bored. These days you have to do something extra to make your infographics standout among the rest. One of the primary ways to do this is through interactive and animated infographics.

Interactive Infographics: The Next Step in Design Marketing?

Maps Invite People in

One of the primary ways to make interactive infographics these days is with maps. This is because the interactive part is completely intuitive and doesn’t take a lot of effort on the part of the viewer. It also makes each infographic experience unique. If you live in Alaska and you want to know about pollution rates nearby to where you are, you probably don’t care nearly as much what they’re like in New York. There are many sites online that will help you do this such as Stat Silk.

Timelines Help you Focus in

There are also many timeline infographic sites out there as well such as Dipity. The Internet is full of a huge amount of information, and events that occur at different times through history are no exception. People who look at a timeline infographic may be interested in the broad strokes of how something happened, in which case they might only want to stay zoomed out and only read the big events in a huge amount of time. Or, alternatively, they may only care about what particular period in history.  By allowing users to focus in at a particular point in a timeline, such as the history of the catholic church, for example, you let them get only the information they want. If a student is doing a project on the Catholic church in the 14th century, for example, then they will only want to focus in at that part of the timeline. If you create a site with a timeline, you can appeal to a much wide swath of people and let them get the info they want without any extra noise. This is exactly what will draw in traffic.

Word Clouds Catch the People’s Attention

Word clouds are animated infographics that let you create size-weighted clouds of words based on any particular subject. So if people want to use their Facebook posts in a word cloud, they can use any site that uses these clouds to make it happen. They tend to be visually striking and very personal, which will always draw people in more than just a long endless essay on anything.  Sites like Tagxedo show how this is done to a strong degree.

Overall, the important thing is to make sure that you use interactive infographics appropriate for your situation. If you want a site that’s very serious, a word cloud may not be a good idea. If what you’re doing on your site has very little to do with geographic locations, then a map could just be distracting, for example.

Canva Introducing Advanced Photoshop-Like Program For Graphic Designers

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With the advent of latest technology, photographers are allowed to utilize tools like Pixlr and PicMonkey, while the writers use several online publishing tools that include PressBooks and Medium. However, according to sources, graphic designers accused that they have to still used Photoshop that is the quit expensive and has a high barrier to entry. Reliable sources informed that an Australian organization would launch something into private beta that is believed to offer some advanced facilities online and is absolutely free.

Canva, a Sydney based companyCanva, a Sydney based company launched the program that would help the people design banners, posters, business cards, infographics and many more with drop and drag functionality and even access to the stock mage library that contains near about 1 million items.

The main feature of Canva is that it includes all the basis ingredients required in designing complex graphics design including a font library, pre-sliced images, and several templates. It is believed that these exclusive features would make the process of design very straightforward and simple to use.

Designers are even allowed to share their works-in-progress for online collaboration. However, they have to pay a very little amount in case they have selected to print, share or publish various images or design elements from the stock library.

Critics opined that Canva would be quite effective for bloggers especially who find it difficult to select proper images to demonstrate posts about generic topics. In addition, it is really easy to use Canva.

However, critics are of the opinion that beginners would find it difficult to generate something outstanding out of it initially as they would feel extremely confined to the guidelines and templates. Moreover, the stock images it contained are of varying quality and it is worth to note that some of the images even belong to that of the traditional stock libraries.

Critics are also doubtful about the effectiveness of the search tools. To illustrate, they stated, the search for magazine and newspaper, offered them images of models pretending to read newspaper and magazine, instead of offering the definite images of some newspaper and magazine.

In spite of this criticism, it is worthy to mention over here that Canva is still an alpha product that has been in the process of development for almost a year and is testing since last half a year.

The fundraising process of the Sydney based startup is also pretty interesting. After receiving an intro at a conference to Charles River Ventures’ Bill Tai, the founders of Canva discovered themselves pitching investors as Kite boarding event of Tai in Perth. They very soon discovered themselves investors of Silicon Valley funding them with $3 million. This would prevent any of their team to move to the US with the purpose of fund raising.

Sources informed that Canva is perhaps one of the most significant Australian startups that have found the proper way out, that in most of the cases faced by the local companies. It is evident that most of the startups face problem due to the lack of capital in the local area as well as lack of support for the technological sectors from the investors.