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The Ethics of Online Reputation Management

| News, SEO | No Comments

Few things impact an organization more than its reputation.  In the wake of the Lance Armstrong fall from grace, the nonprofit organization LiveStrong, which is dedicated to fighting cancer and was founded by Armstrong, is struggling to survive the PR fallout. More companies are recognizing how precious their reputation is to survival and competitiveness, and they are turning to online reputation management services to protect theirs.

As the ORM industry burgeons, many of the techniques they utilize have come under fire.  The most widely used form of online reputation enhancement stem from search engine optimization (SEO) methods to push up websites’ rankings.  The basic concept is that favorable websites can be pushed up to the first pages of search engine results, which in turn shunts unflattering content to the rarely viewed later pages.

Of course this raises the question: are consumers receiving an objective picture of a business?  The easy answer is probably not.  Businesses that can supplant critical posts from unhappy customers are not providing a fair and balanced image of themselves to potential clients, but marketing isn’t about providing objectivity.  Marketing a business or product is about connecting consumers with the goods and services they need, and the argument can be made that the majority of companies engaging in ORM are still supplying the majority of their customers with satisfactory products.  Otherwise, they wouldn’t be in business.

There is also the counter argument that ORM will suppress a few bad comments and maybe a wayward news article, but it isn’t possible to shield the entire world from consistently bad actions by any organization.  The role of ORM is to help propagate a positive image and contain a minor outbreak of negative PR, but there are just too many news outlets to get the word out if a company is habitually incompetent or malicious.

The role of most ORM companies is to monitor the public’s opinion of an organization and massage it to favorability.  It is not possible for any organization to completely strong arm the public into liking something it genuinely does not favor.

There are some techniques that online reputation managers use that can be termed black hat, but the majority of them are predicated on the objectivity and fairness of most third parties.  Many ORM companies will simply ask a webmaster to remove unflattering content.  In most situations a simple explanation of the situation and a polite request are sufficient.

Many ORM companies police themselves when taking on a client.  They will research the history of a potential client to gauge how much effort would be required to enhance their reputation.  An individual or organization with a long string of black marks would probably find themselves unable to hire a ORM company. Some companies have even turned down potential clients when they determined the negative reputation was deserved.

In summation, the role of ethics in online reputation management is important, but like in many professional arenas, it will take on secondary importance to the needs of business.  Despite the criticism of consumer watchdogs that ORM companies bury information critical to consumer awareness, information about businesses is not erased, but merely put at slightly out of arm’s reach.  In most cases, the ORM industry serves merely to emphasize the positive, rather than transforming an ogre into Prince Charming.

Some Great Ways of Adding Worth To Your Website Designing Endeavors With CSS

| Business | No Comments

A huge majority of experts are of the opinion that CSS lies at the core of contemporary website designing industry’s fast pace towards further evolution, defying every odd that comes across it on its way to constantly expanding the horizons. As a matter of fact, this is quite an authentic and valid proposition. Today, it has become possible to design almost everything in the browser by virtue of CSS, which could not have been done without Photoshop and Fireworks’ assistance just a few years ago.

With designing in the browser becoming more viable for contemporary web designers, there are a few things that can prove extremely helpful in such a scenario, such as:

1) Realistic Fonts

The contribution of the element of display in success of any idea/project has become very significant in present times. No matter how effective, helpful, and efficient an idea is; unless it is not displayed to the audiences with due effect, success is hard to come by. Internet hosts some aesthetically great fonts nowadays and people are greatly compelled to employ those new and unique fonts to impress their visitors. However, aesthetic appeasement is not the only thing that today’s users ask for, they also search for convenience and high readability. Therefore, make sure your web designing endeavors include those fonts that contribute towards increased usability. This can be done best by choosing fonts that can conveniently be recreated by HTML/JS/CSS.

2) Imageless Buttons

Majority of developers never seem convenient enough in playing with buttons. They can be eased out a lot if designers choose to go for designing buttons that can conveniently be created with the help of CSS or JavaScript. It can be very helpful in many ways, such as:

  • Helps in getting live text
  • Buttons are more adaptable
  • No need of loading distinct images for such buttons
  • Helps in getting rid of button sprite

Now, all of these benefits serve as a great cushion for developer, saving him a lot of development time and effort for Imageless Buttons. Therefore, website designers should think whether or not a fantastically designed button in Photoshop can be produced in CSS to make it easier for themselves and concerned developers.

3) Variable Displays

Today, there seems no dearth of display devices. Now, this means that designers should be designing websites in such a way that the problem of varied sizes of display devices (ranging from 320 x 480 to 2560 X 1440) no more remains a problem. One of the biggest allies that hold the potential of liberating professional web design services in this regard is none other than “Responsive Web Design Approach”, which induces fluidity into web design layouts, making them highly adaptable to different screen sizes.

Conclusion

One of the reasons why web designing has become such a successful contributor to overall evolution of internet experience is its amazing ability to swim across any challenging waves that try to hinder its progress. It has added so much colors and life to primitive dullness of virtual world that people all around the world feel greatly gravitated towards it and seem to come up with ingenious solutions to all challenges that could hinder its significance as a distinct domain. The tips mentioned above also provide web designers some really good ways of coping with the challenges of web designing.

How Fashion Industry Can Be Helpful For Website Designers?

| News, Web Design | No Comments

Fashion industry and web designing; majority of people find it quite awkward to relate both these. In reality, however, there are many similarities between the two. In fact, there are more than enough reasons for web designers to keep updated on fashion industry, as creativity is the core for both these domains. There is no need digging very deep; one can just realize by the fact that fast paced change is the biggest similarity between the two dominions. Trends come and go in fashion industry as well as in web designing before the blink of an eye and people not staying on top of these changes soon find them lagging behind miles from their adversaries in either industry.

 

For web designers, being fashionable and trendy has become pretty imperative in current times and those who do not pay heed to how different trends around them shape the ideology of their target markets find themselves in troubled waters much sooner than they would ever expect. This article tries to give quite significant reasons to website designers for staying in touch with fashion industry; so here it goes:

 

Knowing what’s in the Air


Fashion industry is highly volatile. What’s the hottest trend today becomes a relic of the past without letting one gasp very next day. To stay on top in fashion industry, one needs to be able to identify trends that can appeal masses in the strongest manner. The question, however, remains how to know what’s in and what’s not. In fashion industry, big names like Prada and Gucci ramp up their collections for a particular season (or even occasion). Models exhibit what designers create for them. It is the people sitting right in front of them who determine what inspires them the most. The popular fashion becomes the one that goes into streets and stays there for a while. Web designers can learn greatly from this analogy. Out of their creative niches, masses tend to develop more likings about a few of them than others and one need to know exactly which they are. This would help designers to come up with design solutions ingrained with elements which appeal different target markets the most. Designing what’s demanded by masses is the key to success in this regard.

 

Keeping up with Industry Advances


The more versatile a fashion designer is in presenting their design ideas for clothing, more people would be gravitated towards them. To add great versatility in their designs, a fashion designer needs to have detailed knowledge of advances in their industry, such as any new fabric with amazing qualities, any stuff that inspires people more than usual, and so forth. Same is the case with best website design. The designers who have more knowledge and expertise regarding industry advances are in better position to employ tools and techniques that are not only more handy for them, but that are more significant in producing the best for masses.

 

Finding Inspirations


Fashion industry thrives on finding the most appropriate inspirations. That takes them to analyze what’s going on around them socially, culturally, and even politically. From such inspirational sources, they find the cues that can help them create something unique and exclusive, but relevant to what people demand. If a fashion designer is not able to find the right inspiration, he won’t be able to tap the audience in right place. This is also exactly what happens with website designers. They need not only to find varied inspirations, but also need to transform them into creations that catch an eye from web audiences immediately; otherwise, their days are numbered.

 

Conclusion


What goes around us affects us directly or indirectly. Wise are the people who learn the art of segregating from their surroundings what can inspire masses, be it fashion designing or web designing industry. Any creation lacking the due influence of fashion cannot survive long enough and this is what web designers need to learn from fashion industry.