marketers

Kenshoo takes search engine marketing algorithmic bidding to new heights

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Kenshoo, the worldwide leader in the digital marketing technology and engineering of solutions for online advertising, social media and search marketing, has unveiled its latest ActiveCluster technology. This technology, integrated with Kenshoo Local and Kenshoo Search, lessens the data requirements of keyword conversion for algorithmic bidding by over ten times. This technological breakthrough will now enable marketers who run advertising campaigns in lower volumes to tap in, for the first time, into the algorithmic biddings. It will also enable the increased effectiveness of algorithmic bidding for the marketers running the larger campaigns.

KenshooThe ActiveCluster technology uses a more exclusive and vibrant approach when measured up to other technologies that are currently on the market. The technology makes use of new and more intellectual ways of keywords grouping in order to come up with better prediction in relation to the value of individual keywords. This is according to Moti Meir, the vice president, Research’s head at Kenshoo. Meir adds that with the keywords being grouped based on all the available information about those keywords, the latest Kenshoo’s algorithm that are powered by ActiveCluster now have the ability to be more effective when bidding, even in cases where it involves low volumes of data.

With the data requirement conversion now lowered, the technology takes away a possible barrier for the marketers who expect to make the most of the algorithmic bidding in an attempt to improve the results of their campaigns. Furthermore, unlike in other market solutions where the keywords are grouped into folders manually and based on a single trait in order to create sufficiency of data, the ActiveCluster technology from Kenshoo groups the keywords automatically using all the data that is available and then reassesses the data each and every day so as to ensure that they achieve the best possible performance.

Bryan Boettiger, the Co-Founder and the Chief Strategy Officer of Parallel Path said that with the new technology, Kenshoo will go on with its track record of originality and it has now delivered another spirited benefit to search marketers. He added that algorithmic bidding provides an incredible advantage in the marketplace today and the ActiveCluster technology from Kenshoo will now make it more effective and accessible than it has been possible before for them to deliver leading ROI in the industry on behalf of their customers from Fortune 500.

The new ActiveCluster technology will be used in combination with the other four models of algorithmic keyword from Kenshoo: Bid to CPC, Bid to ROI, Revenue to Product Targets – which is a bespoke model used for Product Listing Ads -, and Bid to Position. All these models from Kenshoo dictate the way in which an algorithm is supposed to bid on the a variety of keywords in order to achieve the required position on the results of the search engine page, the returns on investment, or the revenue for a precise keyword. With the new ActiveCluster technology from Kenshoo, each and every one of these policies is now easier to get to, more precise and effective than ever.

Building your Online Social Circle for Marketing Your Products

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All the good marketers out there know that, in order to be able to promote the stuff you need to promote without being considered spam or annoying, you need to build yourself an online social circle, that loves and respects you. Today we are going to get through the steps of building the perfect social circle in your preffered social network.

Firstly, you have the main options like Facebook, Twitter and LinkedIn. Then you have the secondary group (funny picture websites, video sharing websites, and as the last in our list, Q & A Websites.

These websites got much more traffic going for them, and being a member then building yourself a big, rich social circle is a good way to increase your chances of getting some good leads. Do not present yourself as an online marketer though, because people on social networks associate it with spammers.

The reason we are building a social circle before starting your marketing campaign is that we want the users of that social network, that we want to promote our products in, to first trust us as a correct source of information, and accept us as a part of their group. You have to realize that you are meeting real life people and need to cather to their customs.

So the first step of getting yourself a good online social circle is:

1 – Contribute yourself first

Post some funny content of your own. You were browsing on the Internet and cracked up at something that you found amazingly funny? Well, share it so other people laugh at it too! Is the circle that you are trying to get in got a culture of their own? Well, the smart move here would be to show them that you accept their culture by posting something similar. The people will see that you are sailing on the same boat as them and will be more fond you. Statistics show that people like people that are similar to them more than the people who arent much so. What we are trying to achieve here is to fit in and have the people accept us as a part of them!

2 – Make your circle feel understood

Speaking of fitting in, humans have a natural need to be accepted by the others, so let people dump their troubles on you. You do not have to read what they say, just let them dump their funny stories, sad ones etc.

A good way of doing it is  to open a Facebook group, that relates to what they do. Romanian Facebook Page “Curva e curva pana moare” is able to promote lots of links daily by cathering to the emotional needs of mysoginistic men who feel a need to complain about women. They gather the attention of these man and promote products unrelated to the topic of the group and  they make a lot of money because they have companies wanting to promote their links and products on their page.

So these are the step to build your own online circle, thanks for the read and see you soon!