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Negative Keyword- A Necessity for Online Advertising Campaign

| SEO | No Comments

Every online marketer knows and understands the importance of keywords when it comes to running a PPC campaign. Keyword is the corner stone of an advertising campaign, if the selected keyword is a right one, then it would take the campaign to new heights, and if the keyword selected, is inappropriate, then the whole campaign would be a loss of both time and money.

The main difference between an amateur online marketing company and an experienced internet marketing company is that the experience company would put due emphasis on negative keywords, whereas, an amateur would only focus on target keywords.

Negative Keywords:

Negative keywords are those keywords, which when searched by the user, show the results of your target keywords, although they don’t have any meaningful relevance with your target keyword.

For instance, the keyword ‘honey moon’ can be your target keyword, but it can also be a name of some movie, therefore, when your ad appears for ‘honeymoon’ keyword when user wants to find the movie, then this keyword will be a negative keyword for your campaign.

Implications of Not Having Negative Keyword:

Not having negative keywords in your campaign can seriously affect the outcomes you might receive from your efforts. The two major setbacks not having negative keywords can cause in your campaign are:

  • There is a great majority of people who click on anything they see in response to their search. Therefore, if you don’t have negative keywords in your campaign, then you might end up paying for users making useless clicks on your ad.
  • Then there would be other types of users, who do not click at every ad they, and can differentiate between the ad of desire and the wrong displayed ad. This audience wont cost anything to the advertiser, but this process would lead to a lower quality score for the campaign. Google would lower your quality score due to lack of clicks, which would ultimately mean a higher cost per click.

Coping Up:

Adding negative keywords is an important part of pay per click management. The two main ways in which you can add relevant negative keywords in your campaign are discussed below.

A) Search Query Report- This report is a great source to find the negative keywords. From the report bring about all those keywords that triggered your ad, but had no relevance with it, and then add those words as negative keywords in your campaign.

B) Other Sources- The more engaged and vigilant you are the more you will find keywords from other sources that can be your negative keywords. For this purpose, you can take help from different online databases, encyclopedias, and other general information providing platforms.

Conclusion:

In short, not adding negative keywords would be a serious underutilization of the resource, ultimately leading to a lower ROI.

 

Top Smartphone Apps to Plan a Great Family Day Out

| Mobile | No Comments

A day spent with the family doing fun activities is great for quality time. Planning a great family day out has gotten a lot easier with apps for smart phones.

Activities

To help you decide what to do on your day out you can use Goby. It will search for outdoor recreation, concerts, places for family fun, museums, spas, and more. The Where app will also help you find interesting things to do, such as zoos, museums, or festivals.

For an active day out, check out Oh, Ranger! ParkFinder. It shows places for hiking, boating, cycling, to name a few.

If a beach is what you want, the app Beach Finder will give you directions and reviews for 5300 beaches. Before you go, you might want to check Surf Report, an iPhone app to get the surfing conditions. Android users can use Magic Seaweed Surf Forecast.

During your day out you may decide to see a movie. The Showtimes app gives you the theaters in your area plus the times of the movies and directions to the theater. It also has movie trailers for you to watch and descriptions of movies.

To stay organized so you won’t forget anything important for your day, use the Remember The Milk app. You can keep track of operating hours for the places you are going or movie times.

Apps for Driving

If your day out includes driving, Google Maps can help plan your route and will be handy if you get lost. It can help you pick alternate routes if necessary.

Weather can be unpredictable and a day that starts with sun can quickly change. The Weather Channel app can be invaluable to making sure your day goes according to plan.

If you are driving through parts unknown, the GasBuddy app will help make sure you don’t run out of gas. It also lets you know the prices for gas so you can save some money.

Personal Needs

Looking for a place to eat is simple with the FastFood app. This will point out all the kids’ favorites and you can view the menu options. If you don’t do fast food, then GoodFoodNearYou will give you healthier options.

There are two apps that help you find restrooms. One is Have2p and the other is SitOrSquat. Both will find bathrooms that are near and have information about cleanliness and features, like a changing table.

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