niche

Increasing Your Traffic And Sales

| SEO & SEM | No Comments

As we head into the final quarter of 2013, it is important to consider new ways to boost our traffic to meet critical end-of-year advertisement goals. By continuing to make your small business marketing methodology and outputs more appealing and accessible to a wider customer base, you can bolster your company’s reputation in order to make your business stand out from the crowd as the year comes to a close. Innovation within your marketing will help you to reach more potentially-paying customers. These efforts need not be costly, but they will certainly require an investment of time and energy on behalf of your small business staff over the coming months.

Increasing Your Traffic And Sales

Man on ladder – Shutterstock

Revamping your Company Image

They say that a picture is worth a thousand words – if so, what do your current website design and company logo tell your potential customers about your business? The fall quarter is a fantastic time to reconsider the way you present your company’s image to the world, as many public relations and design companies offer deep discounts on their creative services in order to meet their annual quotas. A fresh look for your company helps to solidify your company’s reputation and purpose, and can facilitate navigation of your small business website for your new customers. Plus, a fantastic design might garner you some additional buzz in the blogosphere – potentially bringing your site up a few notches on Google Search Results pages. Apply these same principles of design to your Facebook, Twitter, and other social media pages. Make sure that your logos are consistent with your “analog” marketing methods as well, by redesigning your company business cards and updating your company correspondence templates.

Strategic Link Renaming: Tedious Project that is Worth the Effort

Though it may be incredibly time consuming, one fantastic way to drive more traffic to your pages is to make sure that your page links are strategically named to include keywords and important themes. While renaming these links, consider shorter names that reference your location or key services, and utilize the keywords that are most common and successful within your Google Analytics search statistics. When taking on this project, consider where your links may be elsewhere online (such as sponsor pages, websites of project partners, or on related industry blogs), and send information listing the new links for your most popular pages. Be sure to strategically name your links going forward, in order to avoid having to complete this tedious task again in the future.

Finding Free Niches on the Web to Occupy

Creating a Wikipedia page for your business is a fantastic way to tell your company’s story and share your company’s accomplishments, however localized or global they might be. A consultant can create the page for you, yet amateurs have also had success in crafting a professional Wikipedia page that generates more buzz about their company. Other niche sites that are related to your market or industry offer space for businesses to create a page that lists their services and information, which can be free or hosted at a low monthly cost. While researching your options, don’t turn down the opportunity to create a Google Business Listing as well – which can help you promote your business towards the top of the search results pages.

Solicit Positive Reviews, Testimonials, and Feedback from Loyal Customers

Nothing sells faster than a positive story: capturing the great experiences that loyal customers have already had with your services and products is a great way to help share your company’s mission and present a positive spin on your work to the world. Customers, ever-wary of purchasing products of low-quality or using poor services, trust the testimonials and reviews that are posted on company websites. Companies looking to boost their traffic and sales should take advantage of this trust by posting, (re)tweeting, and sharing the great feedback that customers have given in the past. For more online marketing ideas, consult with an SEO company who might be able to help you meet your company’s annual traffic and sales goals before 2014 arrives.

Guest Blogging – A Technique Towards New Opportunity

| SEO & SEM | No Comments

Guest Blogging is not just a typical process of link building it can rather be categorised as the most excellent way of building your credibility, a niche of your own and a strong a customer base. In simple words it can be described as the process of writing blogs that are published in a third party blog site with the purpose of increasing the traffic of your website.

Guest Blogging – A Technique Towards New Opportunity

This entire process requires a strategic outlook and some quality effort to be incorporated in order to ensure best results. This process being a third party blog publishing it requires some of your best output. The message or the blog should be prepared in such a manner that they create the biggest impact on the audience. When that much of effort has been put into your blog it becomes necessary to have a more strategic outlook and hence attract your customers.

There are some five simple steps being described in this article to define the appropriate process of Guest Blogging:

Establishing the Apt Goals and Performance Indicators:

Success in guest blogging begins with recognizing goals. Certain questions like:

  • What is expected to gain from it?
  • How to measure the success?

When I’m actually looking for blogging opportunities, there are certain things that should be kept in mind. They are:

  • Join new communities and build relationships
  • Attract such business that is absolutely a perfect match for your blog.
  • Find new information sources that can better serve the clients.

Hence identifying goals is a vital process.

Describe your Audience by Creating Various Identities:

In order to establish or identify the right blogging opportunities it is essential to understand your target audience. One such understanding of your audience is by developing different personas, which helps in attract people specifically belonging to your community or company.

Having a complete understanding of your audience or who you are targeting at makes your guest blogging simpler and convenient.

Searching for Targets within your Niche:

Subsequent to the process of identifying your target audience it becomes important to search for specific people, whom you would like to approach for guests’ blogging opportunities. It should be like looking for people within your own niche and contribute more to your blogs.

It is Important to Qualify the Source:

Once the search is done the next thing begins with the investigation that needs to be done on the people of your niche and have a more induced look into their blogs and as well keep regular track records of your blog being posted aptly in the portal. This helps in organizing and filtering the results later.

This is done Following Three Important steps namely:

  • Check for the apt blog
  • Check the link profile
  • Check for commitment

Check the Blog Posting Culture:

Once all the steps are followed and worked out it becomes necessary to answer the question that whether the guest blogging culture is required for your business. This becomes the final step and one becomes ready for Guest Blog Posting.

Author’s Bio:
Hi my name is Alice Aires. I am working with an It company. By Profession I am an article writer. My Previous article is all about the Local SEO. Take a look at my previous article The Design Boyz.

Points To Consider Before Selecting Your Search Engine Marketing Services

| SEO & SEM | No Comments

For many new businesses choosing search engine marketing services may be the most important decision for your online sales presence. These service providers will be hired to promote your site and the individual pages which can attract additional potential customers and introduce them to your products and services. Common strategies employed can include creating back-links to your site, developing a social media presence to promote your business, placing article advertisement which uses the correct keyword phrases and joining niche forums to allow search engines to become aware of the presence of your site.

  • Team Knowledge:

Points To Consider Before Selecting Your Search Engine Marketing Services

Search engine marketing services are a specialist industry. Your chosen agency should have a team with the knowledge and experience to increase the search engine value of your site. The team members should take a proactive approach to make your website highly visible and ensure that it is ranked highly in the search engines. You need to feel confident that the particular team member assigned to your account has the knowledge and skills to promote your site properly.

  • Price:

It is also very important to understand the price package offered for the services the agency will perform. You would usually be quoted a fee according to what actions are to be taken and the amount of time this will involve. Agencies will generally create a package based on these factors, but it is important to clarify what this package does and does not cover, so you have no unpleasant surprises later.

  • Compare Services:

As with any other aspect of business, it is important to be aware of the potential services offered. You should compare agencies and packages to be sure that you are confident in your decision. Create a shortlist of potential companies and prices quoted for the services. You should compare exactly what is offered and the tasks involved. This is one of those instances where cheaper isn’t always better. One company may charge more but they may be offering more and better quality services.

  • Check Reviews:

There are hundreds of resources on the internet which allow customers to place reviews and feedback for products or services. Take the time to investigate reviews and feedback from former clients of your potential agencies. This will provide you with a good indication of the firm’s aftercare and customer service. Some companies may promise a full service but fail to deliver; this will usually be reported in customer feedback. However, you should be aware that all reviews are based on personal opinion and individual experiences. It is important to read several reviews to judge the overall qualities of the service rather than relying on one interview from a client who may have been difficult to please.

It is important to be realistic about search engine marketing services. These agencies offer to complete promotional tasks which could be very time consuming for you to do individually even if you had the necessary skills and knowledge. Realistically, they can save businesses a great deal of time and therefore demand to be compensated accordingly.

A Novel Outlook Towards The Search Engine Optimization

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Search Engine Optimization – a process that accommodates a humongous data and information inside it. There are many websites and SEO experts who are following this data, which proportionately affects their working process. In fact the SEO professionals are having a tough time with the Google’s algorithm changes. In accordance to the Penguin 2.0 update in May, all of these professionals have been evaluating their link profiles to ensure a secure process.

A Novel Outlook Towards The Search Engine Optimization

As far as the first version of Penguin update is concerned, it did mention that the quality of the links matter more than the quantity. Hence no one should ever outsmart Google’s algorithm, since there always lays a chance of the web portal being penalized.

Link building has always been the major part of SEO, henceforth this becomes very important for every webmaster and search engine marketers to understand and define the term good link. Google will certainly never have come out with a definite description of a Good Link. Nevertheless one can figure out a handful of qualities, which together will form out a Good Link.

To list some of these qualities are:

Application/ Relevance:

Relevance or so to say appropriate application of a link to your website niche is what can be defined as a Good Link. A link from a trusted and legalized site is what that will help rank the website well in the various search engines. Instead of being happy with a high-quality link one must be assure that whether it is relevant to the portal or not and is exactly appropriate of being established in the website.

The major question has always been “Would this link drive me the kind of traffic I want for my portal?”. An answer to which will help in fetching relevant links.

Trust:

Google has always been very particular about the fact of the content being decidedly original. It mostly prefers for content written from a real perspective rather than writing it from the standpoint of search engines. A site that is trusted is always the catch to opt for a good link. At times it also depends on the content which describes the portal completely. Hence a link from the a recognized blogger or content creator does also brings on the same effect, or should we say is also relevant.

However defining the overall trust is not always easy, a few things that can actually help are:

  • A well-recognized search engine, which determines the age of the domain.
  • Recognizing for the Page Rank of the website, which does implies to some amount of insight into the portal.
  • A browser tool bar which can actually help out recognize and assess the quality of the domain, such as SEO Moz. This evaluates the domain authority, page authority and moz rank of the portal.

Natural:

Google has a tendency to prefer for websites that is full of great content as a result of which people link to it naturally. For instance the famous Wikipedia establishes the most quality content. While the content there inside Wikipedia is not always relevant but it provides its readers with further information and explanations, due to which it is always loaded with quality of back-links.

This is the major reason for Wikipedia getting ranked by Google on the first page. Owing to its natural content it receives the most success.

Diversity:

It is always best when the links to the site are received from a variety of domains and sites. Numerous of links from a single source will most likely be viewed as an unnatural condition by Google. Rather it would always be preferred to have different sites endorsing your website.

About Author: Hi my name is Alice. I am working with an It company. My personal blog is The Design Boyz. By Profession I am an article writer. My Previous article is all about the Local SEO. To see the previous post click here.

Mistakes We Do On Social Media

| Social Media | No Comments

Humans have a natural inclination on emphasizing on the good things they do and how close to perfection they are. Let’s reverse  state for the sake of depressive negativity in our soul and explain the mistakes that we do on social media.

Everybody knows that online social media is the de facto communication method for several years, and more and more people discover it, and the people that are on it are adding more content and getting other people to join it. Statistics show that social media usage has grown a whooping 238% since 2011 and it is not stopping in the growth.

This stated, there are a lot of people that do not know about social media and it’s usage much, so they make some natural errors that we will try to get rid of and repair in this article.

So here are some mistakes entrepreneurs do in social media:

Ignoring social media altogether, because they don’t have time to understand its impact. They write it off in the name of focusing on other more pressing priorities — or they misinterpret social media as distractions, silly networks and apps that kids use. Another mistake business owners make is they jump in to all of the hottest social properties without considering the importance of behavior. Let’s stop talking about social media and start talking about how customers can connect, learn, share. Take the time to really think about how you can use social (and mobile) to deliver value to customers and strengthen your brand promise

Talking about themselves too much. Social media is much more of a conversation than anything. A real conversation is a two-way street where people are actively engaging and listening to each other instead of blasting out updates about your newest product or promotion. If you find yourself being too promotional, try being helpful with others in your niche and sharing helpful content not only from yourself, but from other people as well. You’ll find that you’ll start to ‘get’ social media a lot better once you start doing so.

Jumping in but not staying in. If you are going to participate in social media, then you have to maintain a consistent presence. Continually engaging with your followers, contributing to the dialogue, becoming a member of the community. Social media is not a “one and done” vehicle… it’s a living breathing being that you have to commit to.

Thinking that simply having a Facebook page and a Twitter account means they’re doing social-media marketing. A successful social-media campaign requires engagement and dialogue with your audience, and that doesn’t mean one or two “updates” a week. It means participating in discussions and “humanizing” your brand. This is what builds brand loyalty, authority and credibility.

 

Forgeting the “social” part of social media. Yes, social media is another channel, but it’s unique in that it really allows your true voice to be heard. If used properly, social media can be use to “humanize” your brand. Keep it interesting. Share good stuff. Don’t be afraid to let a bit of your personality shine through. People do business with people, not companies.
So these are the mistakes that most people do, keep reading and keep it up!

 

 

 

 

 

 

 

 

 

 

 

Can you Trust a Web Design Company Based on its Portfolio?

| Web Design | No Comments

The issue with many companies is that they seem large and with a lot of experience, but in reality they are simply composed out of newbie’s who do not know what to do and when to do it. In order to avoid these scams it is best to find clues that will talk a lot about the company and the way it treats its clients. One way to do this is to look at their portfolio. Here there is a short presentation of their previous work and it can give anyone clues to whether the company is genuine or not.


1. The existence of a portfolio

There are some web design companies which do not have a portfolio on their website. This is a sign of warning because they might not be genuine. In most cases, the previous work is what will recommend them for the further tasks. So the portfolio must exist and it should be updated on a regular basis.

2. The items presented

Some companies rush out to put as many of their works as possible and this is a good thing. However, besides the numbers it is also important to view the quality of the works. The structure of the exposed website will give important clues about the ability to work and the concept that the company has.

3. Check each portfolio item

It is important to see if in the portfolio there are similar websites to yours. In this way, you will get a feeling of the concept by which the company works. There might be some features which you need and it is vital to see the way they have included it in the site. If a company does not have a specific portfolio, but it seems to be trustworthy, it could be a good idea to let them know that you want some examples of the same niche before signing any contract.

4. Quality speaks it all

Besides the quantity of work presented in a portfolio, the quality of the websites is something that you would want to analyze. Some are capable of doing loads of website, but without any given quality. Others will work slower, but provide the things needed without any hesitation or doubt about the quality.

5. Check with the owners

Usually together with the portfolio, there is a section of testimonials where clients are free to write whatever they feel about their experience with the company. It is important to take some time and read those things because it can reveal interesting pieces of information.

6. The web design company’s site

Usually the website of such a company tells a lot about the way they perceive designing. If the website looks great and the details are carefully studied there is the chance that your website will look the same.

Before deciding over one company or the other, try and find as many things as possible. In this way, you will know who you are dealing with in a blink of an eye.

This article has been written by david patullo who runs a blog at www.websitecreationexperts.com. This blog has got very useuful information  on how to create your own website