Are you a small business based in Austin? Regardless of which niche you operate in, the chances are you are present online. After all, now, having an online presence is considered to be a necessity. There are 3.58 billion internet users and 2.77 billion social media users in the world. This makes online platforms a great way to reach your target audience.
However, one must also remember that there are 200 million active websites on the internet. Some of them might be operating in Austin as well. How do you ensure that your audience chooses your product or site from the sea of other options available? You do it via adopting a sound SEO strategy.
A lot of times the importance of organic reach is underestimated. Among all other types of SEO strategies, you must employ, you must also strive to improve your organic ranking. After all, 51% of website traffic is derived from organic searches. Hence, you must ask your Austin SEO company to improve your organic ranking.
Here are five tips that might come in handy during the process.
- Identifying target keywords
The first step towards improving your organic ranking is finding the right keywords to include in your website and content. The significance of keyword research cannot be stressed enough. Let’s just say that the probability of success of your SEO strategy depends on it.
Make sure you do a thorough target keyword research. Look for words that your potential customers are likely to use in their search. They must be relevant to your niche. Also, you might want to include some local keywords as well, if you only operate in Austin. So, if you are a law firm based in Austin, a keyword like “law firm in Austin” or “Austin law firm” should be included in your content.
- Optimize your website based on buyer persona first and foremost
You might be tempted to optimize your site based on search engine and algorithms. However, you must remember that algorithms are prone to changes. And these changes are generally reflective of what users want.
Rather than chasing the dream of being search engine optimized, begin by optimizing your website based on your target audience. Create a buyer persona. Identify the critical characteristic of your target audience. Think of them as humans rather than traffic. Try to gauge their needs and demands from a website. Optimize your website to fulfill those demands. You will see that your website will automatically and consistently have a high ranking on the search engine as well.
So, make the content relevant, educational and personal. The more your consumers relate to your content, the more they will share it. This, in turn, will lead to high user engagement which is also a marker of high organic ranking.
- Use social media platforms
We know what you are thinking. How can social media affect increasing organic ranking in a search engine? Well, most search engines, including Google, determine your business’s ranking based on social shares as well. The more a given post is shared on social media platforms, the higher will be your ranking. This is why to improve your organic ranking; you must make use of your social media accounts as well.
Include the target keywords in your social media posts. Try to make your content viral by making them relevant and engaging. Get people to share them. A strong social media presence will establish you as a credible player in your niche.
- Write blogs
Blog posts are an excellent way of improving organic ranking. The newer the content you add to your website, the higher your ranking gets. Not to mention that it allows you to add relevant keywords without stuffing them unnecessarily.
It also establishes you as an expert in the field, thereby increasing traffic to your website. So, even if someone isn’t interested in availing your services today, the fact that your blog was useful for them might expose them to your business.
- Monitor performance
You can’t just implement an SEO strategy for improving organic reach and then forget about it. You must monitor your organic ranking closely to see if there is any positive impact on the ranking. If not, it is time to alter your strategy.
Even if it is working today, doesn’t mean it will work forever. Keep monitoring your performance and keep reoptimizing it as per the changing keywords and consumer characteristics.
These five tips are bound to help your small business to get a better organic reach in Austin. If you know how to improve your ranking, you would know what to ask from your Austin SEO company.
Work to improve your online presence. Get a high organic ranking. Watch as your website traffic and your sales turnover increases.