Small-Business

Top Business Solutions To Grow Your Home-Based Business

Top Business Solutions To Grow Your Home-Based Business

| Computers | No Comments

According to research, a large percentage of employed people are either unhappy at their jobs or looking to quit. Having a job provides safety and security, but it can be intolerable due to the long hours, being underpaid, horrible bosses, and lack of freedom. Luckily, you don’t have to suffer forever. Starting a business isn’t as hard as it was. A home business could just be what you need to get emotional, personal, and financial freedom. However, to succeed, you need to come up with business solutions to give your home business that extra push to grow it faster and to generate more revenue. The following are a few tips that should help you get organized for your home-based business.

Have a Distinct Working Area

For your business to be successful, you need an environment that is peaceful and quiet enough to work in. Since you are working from home, there could be a lot of noises and disturbance expected from a home setting for instance from kids, neighbors, or guests. You need to find a way to work around that. You can sacrifice a room and convert it into an office where you can lock yourself in and get your work done at any time.

Get a Good Business Mobile Plan

You need to be able to communicate with clients at any time. To achieve this, you need to choose between the many available business mobile plans being offered by various telecommunications companies. There are many options to choose from depending on price, features of the plan, provider, among others. Before selecting a plan, go through its terms and conditions thoroughly to make sure you get the most minutes and data for the least price possible.

Stable Broadband Connection

In the modern world, most of life happens on the internet. The same goes for businesses. Many businesses are shifting their focus to the online consumer with some even closing down their physical shops and going online. Depending on the nature of your business, you need to have a reliable business broadband connection at all times in your home. This will help you find more customers and stay connected with your clients using social network channels. Communication with clients is also made easier, as you can receive orders, send emails, or invoices from your home.

Get an All in one Printer

When you are working from home, one of the major challenges you expect to face is inadequate space. You may be unable to fit all the equipment you need for your office in the small space available forcing you to embrace the minimalist life or find gadgets that do not take up too much space. Luckily, brilliant scientists were able to come up with a fantastic machine that combines a printer, fax, and scanner into one small device. In addition to saving your space, this machine also saves you the cost of buying the three machines separately.

Make use of Free Tools

There are so many resources especially on the internet that are free but can have a considerable impact on the success of your small business. These include networking sites, social media, or google docs. If you make use of them correctly, you can grow your business effortlessly. For instance, you can use social media to advertise your products to thousands or even millions of potential consumers for free. You can also use communication apps like Skype to interact with your clients in real time wherever they are.

Starting a home-based business does not have to be a scary decision. Many tools can help you get started and grow your business by unimaginable proportions. All you have to do is do your research and choose the best home-based business solutions that suit your unique business.

Get Started Quickly With Proven Marketing Tips

| Investments | No Comments

Some startups launch quickly but run out of gas early while others get off to a slow but sustainable start. Is it possible to combine the best of both launches for fast and sustainable results? Recent startups like TripADeal, Australian Skin Clinics and TOBCO Constructions here in Australia prove its quite possible to achieve three-figure growth quickly and sustain it year over year. Let’s look at how these companies did it, so you can apply these marketing tips for startups to your business.

1. Find your Customers, and Market with Them in Mind

Have you found a niche you’re trying to fill? “Everybody” is not an easy niche to break into even if you’ve got massive financial backing for aggressive production, marketing and sales pushes. Instead, determine the demographics that are most likely to want what you offer, then tailor everything to them from the colors you use in packaging to the style of ads or corporate gifts you employ to attract positive attention. Stay focused on your primary market until you get traction with it…and then build a huge following within it before you even think about expanding the focus. Broadening the target too quickly is a classic mistake of fast starters that fizzle quickly.

2. Build Mutually Beneficial Partnerships

Part of the entrepreneurial spirit is the willingness to go it alone, to believe in the dream when nobody else does. However, as Web Smith, now Director of e-commerce for Gear Patrol says, “While that spirit of adventure has launched many entrepreneurs, the greatest — and most sustainable — startup success stories tend to be tales of partnerships.” Smith suggests choosing partners with the same values, mission, style and target audience, and then mutually supporting and promoting one another’s online and offline efforts.

3. Brand to Be Remembered Positively

Mundane branding doesn’t spark anything in people’s brains, so don’t be dull. Choose branding logos, overall design, color schemes and visuals, motto’s and jingles with the creativity and uniqueness to stand out from the crowd. John Guidos of Chicago’s experiential marketing agency ICE Factor recommends branding that is memorable, creative, appealing to the five senses, cost-effective, quirky without seeming forced and enthusiastic yet professional. Summing up the approach, Guidos says, “The ultimate goal of experiential marketing is for the consumer to remember the experience and discuss it with others after the campaign. More importantly, the consumer should recognize the brand and how it applies to their world.”

Get Started Quickly With Proven Marketing Tips

4. Use Corporate and Promotional Gifts Effectively and Effusively

One way to brand to be remembered is to have a large supply of gifts on hand that appeal to your demographics and fit the style you’re creating and then to give them out enthusiastically. Entrepreneurs know they should always be marketing, and giving away useful promotional products like these is a fabulous way to get noticed and convert recipients into customers.

5. Give Back

People support businesses that make a difference. Find both local and online ways to give back that fit your company and will resonate with your target audience.

6. Get Noticed Locally

Let your local news outlets know about your company and how you are giving back to make a difference. They’re always looking for feel-good stories to counteract the daily dose of bad news to be reported. Toss in a few of your best promo gifts, and you’ll probably receive free and positive attention.

7. Market and Sell Online and Offline

We know offline businesses must have a relevant online presence, but If you’re primarily an online business, is there anything offline you can do to boost sales? When you go huge, you can open stores like Amazon is doing, but short of that, what are your options? Send customers samples to try. Australian companies like GoHaus (timber flooring) and Sephora (makeup) do this as a side promotion. Warby Parker, the $1.2billion eyewear store, sends samples to customers to try on as its main way to do business.

Slow Down for a Faster Start

When talking about startups getting a fast and sustainable start, we’re addressing the period after launch. The preparation phase must be slow and deliberate, a period in which you tailor these proven marketing strategies to your business. If that takes you six to twelve months longer than you’d like, keep your spirits up with the realization your company will get a healthier start with them and be far more likely to succeed as you hope it will. Be patient, get your ducks in a row with painstaking detail, and your launch trajectory will be higher and stronger for your efforts.

Top Tips For Small-Business Online Marketing

| Finance | No Comments

Small-business owners are often short of two things – time and money. So when it comes to maintaining an effective marketing strategy for their online presence, this can often slip down their list of priorities. These tips will help focus on the key aspects of the task and will help it seem more manageable. They will lead to better online presence and performance for any site.

Plenty of Content

Search engines are now geared up to scan the content of a site rather than just meta tags. Users also enjoy interesting and relevant content relating to the product or service on the site, which helps ensure they come back again and again. It needn’t be long or complex – just a few facts or tips about your product category or industry sector can be sufficient.

Stay Fresh

Search engines also track how old the content is on your site and how frequently it changes – so keeping it up to date is vital. Just setting aside an hour a week will keep it looking well maintained.

No Shortcuts

Some companies will promise to be able to get your site to the top of search results overnight. Unfortunately, the search engines know when shortcuts are being employed and are constantly fighting to stamp them out – so you may well find that you have paid for a high rank which only lasts a few weeks.

Relevant Links

Yet another element of your site that the search engines will examine is the number of links per page, as well as who your site is linking to. They do not like pages with lists of links, or links that are irrelevant to the content on a page.

Be Organized

This is important not just for search ranking but also for your users – a well structured, logical, easy-to-read site with plenty of clear headings and sections will keep everyone happy.

Make It Accessible

Everyone should be able to access your site, including the visually impaired or colour-blind. The Web Accessibility Initiative provides guidelines on this for site managers.

Good Coding

Although many small-business owners won’t be directly involved in the coding of their site, it is something to be aware of. It needs to be compliant and error-free for search engines to correctly assimilate it. It is possible to run a check on your website using online tools provided by a standards body, the World Wide Web Consortium.

Get Help

Even if you don’t have a lot of spare cash, you can get professional help with your online presence. It’s a good idea to use a fairly local firm so you can discuss your requirements face to face – for instance, if you were looking for website design in Swansea, then a quick search should bring up relevant results such as Swansea web design by Accent-ADC.

Pictures Are Key

Our final tip: whatever you are hoping to sell through your site, high-quality photographs are vital. They’ve got to compensate for the fact that your customers can’t see or touch your product in real life.