Small Businesses

How Quickbooks Calendar Can Help Small Businesses

How Quickbooks Calendar Can Help Small Businesses

| Finance | No Comments

In today’s era of busy schedules and fast paced meetings, it is almost impossible to work without maintaining a proper calendar. Technology has given us the luxury of having separate calendars for different kinds of work. It can either be your scheduling and task management calendar, or your basic Outlook calendar. Smartphones has provided us the ability to track our work remotely from anywhere and anytime.  

But among all of this, there is one thing that can be left behind. How would one track his financial issues?  Finance is synonymous to every businessman, corporate worker and even a shop owner. Mixing these important transaction details in your daily to-do’s calendar, might not be the best idea as it can cause a lot of confusion for you, in future. Especially if you run a small business, you might not have the capital to hire auditors and accountants to make sure that your financial stream is running smoothly. You need something exclusive which is efficient and reliable to track all your financial deeds. 

Enter QuickBooks

QuickBooks Calendar is a wonderfully designed software which gives you a complete review of all your financial tracks, both present and future.
Here’s everything you need to know about it:

  • Calendar Layout
    Quick Book is a very elaborate and detailed calendar software which needs proper updates before using. Firstly, you need to categorize your display and work settings. Fill in all the data needed, to make sure that there’s no miscalculations later. There are several options to chose from when it comes to viewing the dashboard. It can either be a daily view, weekly view, or even monthly views. There’s also a separate option to chose your preferred tabs and view your dashboard accordingly.

    If you want to exclude/include your past and future transactions, QuickBooks has got you covered.

  • Manage To-do List
    One of the most important tools offered by QuickBooks is its To-Do feature list where you can schedule anything – from calls to emails, from vendor meetings to business appointments, basically everything you need to run your business. These notifications will always be on your calendar unless you remove them manually.

    QuickBooks allows you to maintain a personal address book which allows you to link any activity with a present employee or a client, directly through the software. This feature helps you to segregate projects of each clients by creating individual tabs for everyone.

  • Advanced Reminder Updates
    QuickBooks doesn’t follow the routine method of reminders used by numerous other automation softwares. It links each reminder with it’s individual due dates, allowing you to access each recent sale and purchases from just a click. This software has a unique ability to streamline all your workload schedule into one perfect bundle of information.      

Managing the financial branch of your business can be a cumbersome task  if you are not well prepared to handle them. Quickbooks offers you all the tools you need to efficiently administer every element of your business cashflow.

Majority of business owners in the UK don’t comprehend affiliate marketing

| News | No Comments

A research that was conducted by the Optimus Performance Marketing has established that two thirds of medium to small business owners in the United Kingdom do not understand what affiliate marketing is. In the research, only a third of the respondents who were interviewed gave an accurate description. This comes despite a research that was conducted by PWC and Internet Advertising Bureau (IAB) and published at the start of the year and revealed that the industry’s performance is worth 9 billion pounds.

Optimus Performance MarketingHelen Southgate, the United Kingdom managing director at affilinet says that in the past, the small businesses have had a tendency to shy away from affiliate marketing due to the perception that it is complicated. She however differs with this saying it is everything else but complicated and all you just need to have the right information on how to manage the program in the best way. She adds that affiliate marketing is a very efficient and quantifiable way of increasing the sales in order to grow your business in a sustainable manner.

Tradedoubler regional director, Dan Cohen, says he is still surprised that even with the proven affiliate marketing sector’s power, there still exist some business owners who do not take advantage of the method to increase their sales. Tradedoubler made over €3.5 billion in additional revenue for the clients in 2012. This is proof that the method indeed works. Cohen says that the statistics reveal that the industry needs more education within the SMEs. Eleanor Pickering, who is the advertising development’s head at Commission Junction in UK, also echoes this view saying that just like the other areas in the online marketing industry, there is need to continue educating the businesses, particularly the SMEs, so as to ensure that they become aware of the benefits they can reap from affiliate marketing. She says that if the survey conducted is accurate, it shows that the market has still a long way to go. She however adds that the affiliate networks and the IAB Affiliate Marketing Council were working to ensure that the industry is easier to fund and it is more recognizable.

John Weeks, Ve Interactive’s senior partnership manager, says that the findings of the survey are not surprising as the continued growth of the performance channels has led to questions from the highest organization levels. According to him, the lack of knowledge on the matter of affiliate marketing comes from the senior management and it may be as a result of an offline background among these people. He however adds that even some people in the management who have online experience do not understand affiliate marketing. As a remedy, he recommends that businesses start including affiliate marketing in their digital marketing strategies, particularly if they are seeking to expand their business globally.

The affiliate manager for DigitasLBI, Rachael Spowart, says that it would be hard to dispute the findings of Optimus with regards to affiliate marketing saying that the lack of understanding is something they also face as an agency. She says that the research emphasizes the need to educate leaders of businesses about the performance model’s benefits and the nature of the affiliate marketing industry.