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Top Tips For Small-Business Online Marketing

| Finance | No Comments

Small-business owners are often short of two things – time and money. So when it comes to maintaining an effective marketing strategy for their online presence, this can often slip down their list of priorities. These tips will help focus on the key aspects of the task and will help it seem more manageable. They will lead to better online presence and performance for any site.

Plenty of Content

Search engines are now geared up to scan the content of a site rather than just meta tags. Users also enjoy interesting and relevant content relating to the product or service on the site, which helps ensure they come back again and again. It needn’t be long or complex – just a few facts or tips about your product category or industry sector can be sufficient.

Stay Fresh

Search engines also track how old the content is on your site and how frequently it changes – so keeping it up to date is vital. Just setting aside an hour a week will keep it looking well maintained.

No Shortcuts

Some companies will promise to be able to get your site to the top of search results overnight. Unfortunately, the search engines know when shortcuts are being employed and are constantly fighting to stamp them out – so you may well find that you have paid for a high rank which only lasts a few weeks.

Relevant Links

Yet another element of your site that the search engines will examine is the number of links per page, as well as who your site is linking to. They do not like pages with lists of links, or links that are irrelevant to the content on a page.

Be Organized

This is important not just for search ranking but also for your users – a well structured, logical, easy-to-read site with plenty of clear headings and sections will keep everyone happy.

Make It Accessible

Everyone should be able to access your site, including the visually impaired or colour-blind. The Web Accessibility Initiative provides guidelines on this for site managers.

Good Coding

Although many small-business owners won’t be directly involved in the coding of their site, it is something to be aware of. It needs to be compliant and error-free for search engines to correctly assimilate it. It is possible to run a check on your website using online tools provided by a standards body, the World Wide Web Consortium.

Get Help

Even if you don’t have a lot of spare cash, you can get professional help with your online presence. It’s a good idea to use a fairly local firm so you can discuss your requirements face to face – for instance, if you were looking for website design in Swansea, then a quick search should bring up relevant results such as Swansea web design by Accent-ADC.

Pictures Are Key

Our final tip: whatever you are hoping to sell through your site, high-quality photographs are vital. They’ve got to compensate for the fact that your customers can’t see or touch your product in real life.

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Top Business Software Packages

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Business software is a helpful piece of equipment that every business owner should purchase aswell as white label emails. Several packages exists to help save you money and to give you the most comprehensive bundle of useful software. Good software will make managing your business easier and more efficient. You can let the software do a lot of the tedious work that humans would normally have to do, such as keeping track of time and expenses spent on projects, new advertising gimmicks and more. Below are a few business software packages that are definitely work checking out.

The QuickBooks Premiere 2011 business software package is one of the best packages available today. The reason that this software is so useful is that it allows whoever is using it to make a profile of each employee and keep track of the projects that employee is working on. You get spreadsheets that detail time and expenses spent on projects, profits gained from the work, and you can even set correct billing amounts to take out the right charges for expenses. With so many useful abilities, the QuickBook Premiere 2011 business software package is highly-praised by many high-ranking business professionals, and it will serve any business well.

Microsoft Home and Business 2011 is another great option for people who run their own business or work from home. With this impressive software package, you get all of the tools you need to succeed in your business endeavors. You’ll be able to stay in touch with customers, organize your activities, keep your files in a neat, tidy area and make commuting with your business meetings easy. With Microsoft Home and Business 2011, the ball is in your court as your business ventures are made more convenient and accessible.

One more great business software package is the Ame Payroll Small Business software. Managing a payroll is a large, time-consuming task that most businesses have to complete. With the help of the software, the employees will get paid the correct amount each and every time. You’ll save money, because you won’t have to hire a payroll management specialist. You will also save time, because the software is designed to be as efficient as possible.

Business software packages are the new tools in the arsenal of the successful business owner. With comprehensive abilities, lower costs and maximum efficiency, business software packages offer the best way for businesses to grow even more in the coming years.

 

My name is Nisha, I represent a site called NetEffekt.com.

Top Smartphone Apps to Plan a Great Family Day Out

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A day spent with the family doing fun activities is great for quality time. Planning a great family day out has gotten a lot easier with apps for smart phones.

Activities

To help you decide what to do on your day out you can use Goby. It will search for outdoor recreation, concerts, places for family fun, museums, spas, and more. The Where app will also help you find interesting things to do, such as zoos, museums, or festivals.

For an active day out, check out Oh, Ranger! ParkFinder. It shows places for hiking, boating, cycling, to name a few.

If a beach is what you want, the app Beach Finder will give you directions and reviews for 5300 beaches. Before you go, you might want to check Surf Report, an iPhone app to get the surfing conditions. Android users can use Magic Seaweed Surf Forecast.

During your day out you may decide to see a movie. The Showtimes app gives you the theaters in your area plus the times of the movies and directions to the theater. It also has movie trailers for you to watch and descriptions of movies.

To stay organized so you won’t forget anything important for your day, use the Remember The Milk app. You can keep track of operating hours for the places you are going or movie times.

Apps for Driving

If your day out includes driving, Google Maps can help plan your route and will be handy if you get lost. It can help you pick alternate routes if necessary.

Weather can be unpredictable and a day that starts with sun can quickly change. The Weather Channel app can be invaluable to making sure your day goes according to plan.

If you are driving through parts unknown, the GasBuddy app will help make sure you don’t run out of gas. It also lets you know the prices for gas so you can save some money.

Personal Needs

Looking for a place to eat is simple with the FastFood app. This will point out all the kids’ favorites and you can view the menu options. If you don’t do fast food, then GoodFoodNearYou will give you healthier options.

There are two apps that help you find restrooms. One is Have2p and the other is SitOrSquat. Both will find bathrooms that are near and have information about cleanliness and features, like a changing table.

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