web design

6 Basics To Know Before Designing Your Website

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Are you planning on making a website for your business? Well, website design is not something to be done overnight. There are few such basic concepts which you must deal with before you can go ahead getting started with the same. Do you need professional services for your web design? Since your website is the direct reflection of your business services or products, you must make sure that you hire the expert web design services.

1.A Website Domain

You need to have an appropriate business domain to run your website. While you choose the domain, you can select one which complements the dealings, or go for one which tempts the search engine, or end up getting a blend of the two. While there are tons of domain providers available on the internet, make sure to select one which counterparts the name of the business.

2.The Website Hosting

Website hosting provides for the space of your website on the internet, for the audience to look and read through them. The professional website hosting is responsible for various assets and drawbacks of the website. Based on the dependency of the business on their website, there can be shared and dedicated web hosting to be considered. Shared hosting is preferable for businesses that don’t generate much traffic through the website; however, dedicated hosting is required by dealings that attract great portion of traffic through their compatible website.

3.Understanding the Audience

There is always a set of audience that every business targets through their website. First draft a clear idea of the traffic that needs to be attracted towards the website. Look at the specific features which are relevant in drawing the reader’s’ attention. Look closely at whether you want to design a website which is a speak-up point for the customers, or a gallery featured attractive website to showcase the services or products of the targeted business.

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4.Engaging Content on the Website

While you design a classic business website, you must know it that filling the website with relevant information is an integral part. Every page must succeed in reading out to-the-point content related to the business to draw the potential attention. For making an impressive design, fill the contents in the website in such a way that the lesser it looks, the more impactful it sounds.

5.Make it a Responsive Design

You must be aware of the context that Google has started penalising the websites which are not mobile responsive. As a result, this is also nearly impossible that to attribute professional SEO services to such a website. However, noteworthy is the point that the viewers will not always sit with a desktop to run through the website.

6.Selecting the Colour and Typography Palette

This is the master art for the website which requires prior attention. Understand the audience preferences and go for presenting the classic typography with amazing colour combination aspects that appeal your audience.

Conclusion

These relevant tips can make the website, a master to look at. However, you must always consider the services of a professional and niche expert web design company that can do justice to the above-listed basics.

The Importance Of Corporate Web Site Design

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Nowadays, modern people cannot imagine their lives without the Internet. Therefore, every self-respecting company or businessman has a website that presents products and services at the World Wide Web. What is the role of a web site design in company’s online image? The role of web design is difficult to overestimate. Beautiful and unique web site is first of all an indication of company’s reliability and prosperity. That is why, you should entrust the creation of your web site design only to professional designers and programmers.

The Importance Of Corporate Web Site Design

Web design is the initial step of a website development. It is a web designer, who creates the basis of the future site, which includes the design of web page logical structure, the choice of the most convenient way to present information, and of course, the web designer creates a decorative appearance of a web project. The stage of a web design creation is, without exaggeration, the most responsible stage of the web site development. Website design can be compared to the book cover. The cover of the book helps person make the first impression and opinion about its content. The same situation is observed in the field of web design, professional in this area can create a web design that will be in harmony with the theme of the site, and still have a user-friendly logical structure of pages.

The main part of the web design is information architecture. The term architecture describes the main task of a web design in the best way. The main objective of an architecture is to develop the building, so that it performed its functions (residential, industrial, office space, etc.) and the main goal of a web design is to create a web site able to perform its functions – inform, advertise and sell. The main purpose of any corporate website is to attract potential clients, customers, and partners. The design of such resources should attract attention, advertise services and goods. Such sites are more expensive, they are developed by serious professionals, who get a huge fees for their work. Sophisticated, original design speaks for itself. If the company is willing to spend a fortune on a development of a corporate web site, this means it values its image, cares about the reputation and is ready to provide customers with the quality service.

Even if a corporate web site with a simple design hold high positions in the search results, it doesn’t mean that it will work effectively to attract customers, as there is no guarantee that the target audience will like this site. At the same time, a more solid web site design will attract more customers, even not being a leader in search engine results. Here the aspects of a human psychology come into effect, when a more expensive perceived as the one with the better quality. Usually, a potential customer pays attention to two factors, when purchasing the product or service online. First is the company’s experience on the market and second – the style of the corporate web site.

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Learning About Customers Through Site Engagement

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More than a decade ago, Bill Gates made an ominous prediction that, by the end of 2002, any business without an online presence would no longer be in business, as reported by Entrepreneur. Despite the rush of users to the Internet—nearly 79 percent of people in North America are online, according to the Internet World Stats website—amazingly enough, some operations can be successful without being online. Local diners, childcare facilities and retail stores still manage to do business quite well through drop-in visitors and word of mouth alone.

Learning About Customers Through Site Engagement

The ability of the Internet, however, to help a business grow is unsurpassed. A consumer survey conducted by business review website Yelp found that 85 percent of consumers use the Internet to get information on local businesses. A company that’s online will be able to draw in a greater audience, but, perhaps more importantly, having an online presence also makes consumers visible to a company. This allows a business owner to learn more about current customers, potential customers and where the business’s services are most in need.

Physical Location Data

Let’s say a restaurant is located in a trendy neighborhood where a select group of locals come to shop and hang out on weekends. Enough of them pass by from Friday night through Sunday afternoon to make weekend sales the backbone of the business. The rest of the week, between paying staff and utilities, the restaurant only breaks even, despite the killer two-hand tacos that come out of the kitchen. There just isn’t enough interest in chowing down on the best Mexican in town from Monday through Thursday. Or is there?

Some of the website analytics and statistical data that can be garnered from online traffic will tell you where site visitors are geographically located. Plug-ins that record this type of statistical data are available even with the simplest (and freest) of website frameworks, such as WordPress. If that Mexican restaurant in the trendy neighborhood gets enough hits from IP addresses assigned to a college 10 miles away, it indicates a high level of interest in that area. Might it be worth opening a branch near the college, or even moving operations? Or is it already in the ideal location?

The point of any business is to convert curious site visitors to customers, and knowing where a business is drawing interest can be a game changer when it comes to keeping a full house every night of the week.

Virtual Location Data

The physical location of site visitors is just one important facet when it comes to analyzing online traffic. How a user found your site is equally important. If half the traffic on a site gets there from a specific review page on Yelp or Citysearch, that’s a good place to expand company information or even to advertise. By knowing how users found their way to the site, a business owner knows where to focus attention.

Increasing Exposure while Gaining Vital Information

Although some businesses can take their chances on surviving without it, having a solid website means being visible to those who rely on the Internet to discover local businesses. In the example of our Mexican restaurant, an online presence can help the place expand its profitability by introducing it to potential customers on the other side of the city who may be willing to drive out of their way for the best taco in town.

Keep in mind that a website doesn’t need to be complex. A basic WordPress site with a good WordPress hosting company that ensures minimal downtime will get the job done. Just make sure your site is easy to navigate and provides useful information, such as contact information, business hours and info on products and services. An effective site will achieve two goals for your company simultaneously: help consumers find the business and help the business learn more about its consumers.

Five Tips to Effective Web Designing for Your Business

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Responsive_Web_DesignThe way the site of your company is designed in relation to colors, images, layout, navigation, fonts and much more will have a great impact on the overall success or failure of your company on the cyberspace. A well designed and thought-out site will have low exits and high conversations. On the other hand, poorly designed website will have high bounce rate which will lead to poor sales of your products and services. A good site should be easy to navigate to give visitors user-friendly experience. Discussed in this article are tips to effective web designing for your business.

Use Standard Color Scheme

The color scheme of your website is very significant. As such, you should ensure that you use standard color scheme when designing. For instance, dark text teamed up with a light background is a great idea. In order to have high conversion rate, the site should also be easy to read and navigate. It might be hard to read text on a computer screen when the background is dark colored. So, choose the background color appropriately.

When it comes to call to action, it is recommended that you use a single color to make it easier to find. Too many colors in your site may distract the visitors and they may eventually not make a purchase. This will not help you to achieve company objectives and goals of having a website. Therefore, pursue to have standard color scheme on your site which will increase conversation rate and ultimately sales.

Layout

The layout that is on your website should be able to appropriately and effectively support various types of content that is on the page. The layout should ideally have an eye focus on the main statement followed by supporting elements such as blog posts, videos, testimonials and so forth. If you can design your website this way, the conversation rate will be high and this will result to more profits.

It is worth mentioning that if you don’t give a clear path for the visitors’ eyes to follow because the page is bombarded with imagery, then it will be hard to achieve the targeted conversations. Ensure that the layout provides the visitors with a clear path to follow and the visitors can quickly access what they are looking for.

Call to Action

When you are placing the text for call to action, ensure that it’s situated in direct line of the visitors’ path. The main call to action for selling your company products or services should be big and more outstanding than any other call to action like signing up for a newsletter.

Simple to Explore

One of the key components to a successful site is that it should be easy to use. The information on the page should be useful and concise. In addition, the site should be easy to navigate within few clicks.  A typical internet surfer will only take few seconds before deciding whether a website is able to give him desired information or not. So, it’s very useful if you make your site easy to understand and explore. A well designed and though out site will have a layout that is clear and concise.  The right choice of color, text size, position as well as contrast will definitely help the visitors get what they want within few seconds of arriving on the site. When a site is easy and simple to navigate then the conversation rate is high.

Versatile Programming Language

For optimal results, you should ensure that your company site is programmed in such a way that it can run effectively and efficiently on as many systems as possible. This is so because not every internet user is able to access the latest PC technology or the very latest in broadband. Using a versatile programming language like HTML, you will be able to reach a wider audience who use various browsers.

When all is said and done, a good website should be easy to navigate and have the capacity to increase the sales of the company. Apart from retaining the customers, it should help to attract more prospects. Invest your resources wisely to get a website design that is best suitable for your target audience.

Author bio:

Kingsley Richard is an experienced web designer. He spends most of his time offering advice on how to be a successful web designer. He gets his inspirations from Rebel Trail.

Interactive Infographics: The Next Step in Design Marketing?

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Infographics have gone through quite an evolution over the course of the last few years. In the beginning using pictures in an infographic at all was innovative, but now the Internet is full of them and people are getting bored. These days you have to do something extra to make your infographics standout among the rest. One of the primary ways to do this is through interactive and animated infographics.

Interactive Infographics: The Next Step in Design Marketing?

Maps Invite People in

One of the primary ways to make interactive infographics these days is with maps. This is because the interactive part is completely intuitive and doesn’t take a lot of effort on the part of the viewer. It also makes each infographic experience unique. If you live in Alaska and you want to know about pollution rates nearby to where you are, you probably don’t care nearly as much what they’re like in New York. There are many sites online that will help you do this such as Stat Silk.

Timelines Help you Focus in

There are also many timeline infographic sites out there as well such as Dipity. The Internet is full of a huge amount of information, and events that occur at different times through history are no exception. People who look at a timeline infographic may be interested in the broad strokes of how something happened, in which case they might only want to stay zoomed out and only read the big events in a huge amount of time. Or, alternatively, they may only care about what particular period in history.  By allowing users to focus in at a particular point in a timeline, such as the history of the catholic church, for example, you let them get only the information they want. If a student is doing a project on the Catholic church in the 14th century, for example, then they will only want to focus in at that part of the timeline. If you create a site with a timeline, you can appeal to a much wide swath of people and let them get the info they want without any extra noise. This is exactly what will draw in traffic.

Word Clouds Catch the People’s Attention

Word clouds are animated infographics that let you create size-weighted clouds of words based on any particular subject. So if people want to use their Facebook posts in a word cloud, they can use any site that uses these clouds to make it happen. They tend to be visually striking and very personal, which will always draw people in more than just a long endless essay on anything.  Sites like Tagxedo show how this is done to a strong degree.

Overall, the important thing is to make sure that you use interactive infographics appropriate for your situation. If you want a site that’s very serious, a word cloud may not be a good idea. If what you’re doing on your site has very little to do with geographic locations, then a map could just be distracting, for example.

Hiring For Website Design: Defining Your Purpose First

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Hiring For Website Design: Defining Your Purpose First

photo credit: liforte.com

With the help of the Internet, a lot of businesses have been able to start up and make a lot of money in a relatively short amount of time. However, those businesses couldn’t do that without successful websites. There is a lot of information available about what makes a website successful – including what color scheme you should use. What having a successful website really entails is designing the site with a purpose and making sure that what you do on your site reflects that purpose. Deciding on your website’s purpose is often the most difficult part.

In the past, websites were created to provide information. With Google searches and forum sites everywhere, customers no longer need to visit your website to figure out what your business does. They often find that out elsewhere. Your website should exist with the purpose of converting your customer and showing what makes your business different from your competition. And your web design should reflect what your specific conversion goals are.

Conversion

It’s a word that business owners use a lot, but narrowing down what it means can be a challenge. That’s because a conversion means different things to different businesses. For example, if I own a restaurant, a conversion from my website  is reflected by someone who visited my site and then chose to come to my restaurant and purchase a meal. If I’m an online retail business selling soap, a conversion for me is someone ordering a bar of soap directly from my site.

Conversions also don’t have to have a strong end goal like a purchase or visit. Maybe you’re a new business and you just want to get the word out about your brand. A conversion in that case might just be having someone visit your site or share it.

What you want from your site will influence how it’s designed. It’s essential that you’re able to communicate your goals for your site to your designer. This information will get you a much better site than just deciding you’d like a specific sort of logo design or font style.

Mobile Design

No matter what your goals are, though, you should look towards responsive design. This means making your website mobile-friendly. You can see mobile design in action by visiting some of your favorite sites and making your browser bigger or smaller. If the site doesn’t change based on the size of your browser, that site isn’t using responsive design.

Your site needs to be mobile friendly because more and more people are researching businesses from their smart phones. An eMarketer study showed that a rapidly increasing amount of American’s media consumption time is spent on their cell phones. If your new design isn’t designed with mobile users in mind, you could be losing out on a lot of business.

Coding for responsive design itself can be tricky, but there are some basic design principles you can keep in mind to make the transition to responsive design as easy as possible. Remember that your design needs to be simple. A simple design is easier to adjust to different sizes. Also, keep your content (text and graphic) to a minimum. If you don’t need it, delete it.

When you visit your designer, know exactly what you want your website to accomplish–whether that’s purchases or visitors. Have a simple design concept in mind to give your designer an idea of what it is you’re looking for. If you’re really not sure, your designer can help you come up with a design that will be easy to convert for mobile.

Design Is The First Priority

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Don’t judge a book by its cover. While most of us are probably familiar with this old age,  we still make judgments each day based on sight alone. It’s not petty. It’s human nature. Beautiful people. Interesting architecture. Art. As a species, we humans appreciate things that are aesthetically pleasing.

Websites are no exception to our eye for beauty.Visually, people are as picky about the appearance of the places we visit online as we are about everything else. According to Internet analytics firm KISSmetrics, 42 percent of online shoppers form their opinions of a website based on its design alone, and 52 percent of shoppers would not return to a poorly-designed website.

When it comes to making an impression, design matters.

That doesn’t mean your small business’ website has to be a marvel of graphic design. A website that is easy to navigate and easy on the eyes will keep visitors from clicking away from your page for the last time.

Easy to Navigate

First and foremost, good web design means simple navigation. If potential buyers come to your page and can’t figure out how to browse or buy, they’ll go somewhere where the process is simpler.

Whether you are selling products, services or just information, think of your website like a store. If you were running a store on Main Street downtown, you wouldn’t just throw all the merchandise in the middle of the floor and leave it up to your customers to sort through it. You would place items neatly on shelves, put up signs, and keep the cash register in clear view.

That’s the type of organization that makes a website successful.

Navigable websites don’t crowd the page, they have clearly labeled categories and links that make it easy for visitors to find what they need, and they make purchase links pop on the page, so that users know just where to click once they know what they want.

Think grocery store. Even first-time visitors can walk right in, follow the signs to the milk, grab a gallon, go directly to the register, make their purchase and be on their way in less than five minutes.

If your website isn’t that navigable, redesign it. One simple step Mashable recommends is to go through your site and remove any widgets or excess components that have no use. If it doesn’t provide the user with information, utility or entertainment, get rid of it.

Easy On The Eyes

Usability is key, but appearance matters, and one of the most important factors in website design is color. Color is the primary factor that determines whether or not shoppers make purchases, according to KISSmetrics, and, oddly enough, that doesn’t pertain solely to the products, but to the environment those products are found in. In this case, your business’ website.

Color is so important to patron experience that malls, banks, restaurants and businesses have used color-planning for decades to entice potential buyers and increase sales. The same applies to your business’ website.

When choosing the color scheme for your website, it’s essential to consider your product and your audience. Red, for instance, is a power color that prompts people to buy, but it also induces stress, which is not exactly ideal for a yoga site. Green, on the other hand, is a color that induces relaxation, ideal for earthy online buyers.

While usability may be top priority in website design, appearance isn’t far behind. A website that is grocery-store navigable and boutique-store adorable will give users the right combination of utility and entertainment. Despite what Mom and Dad might have told them, people do judge books by their covers. And websites. So, make sure your site is worth a second look.