Oui Blog

Different Surveys Conducted and Their Results Pertaining to Personalized Search

The search engines are always competing with each other to take the best of market share. When it comes to market share, the search engine that is the most accurate and most effective gets the better of the market.

Search engines revolve around user trends and these trends than force the search engines to make changes, which subsequently affects different participants in online marketing processes, whether it be a social media marketing firm, a PPC marketer, or a website developer.

The lines below give a detail of several surveys conducted pertaining to personalized search and different online marketing functions.

1. Authenticity of Search Results:

According to surveys:

2. Personalization and Tracking:

Personalization and tracking of personal information is another major concern of users. The personalization feature directly impacts the search results; therefore, it also receives mixed responses from users. According to data collected from surveys:

3. Content Discovery:

According to several survey stats:

Other Facts:

Besides the change in user trends that take place every now and then, there are some general and hard facts about online marketing that cannot be avoided, whether it be personalized or non personalized search.

Conclusion:

In short, the personalized search and information tracking has received a mixed response from users, both in terms of its methodology and the results it provides.

Exit mobile version