Creating a quality eCommerce site can appear deceptively simple. With just a few images, descriptions and a shopping cart, it is possible to immediately begin selling online. However, with millions of competitors out there, the process of creating a site that customers will actually seek out and use is significantly more challenging.
Top Design Companies just released its list of Best eCommerce Web Design Trends for 2013, where it notes five eCommerce websites that set the bar for what is possible in eCommerce web design. These companies demonstrate how important quality design is, and they give a glimpse of some of the expected web design trends for the coming year.
By taking note of companies that are leading the way in eCommerce web design, and attempting to apply some of the same concepts to their own company websites, business owners can help ensure that their own websites will be competitive.
Top Design Winners
Some of the sites noted by Top Design included Reebok, Sony and clothing retailer Uniqlo. Top Design noted that each excelled at ease of navigation, as well as the clarity of their calls to action.
Reflective of Trends
Recently, Amber Leigh Turner published an article at The Next Web discussing the 10 web design trends expected for 2013. Many of the trends predicted by the writer are already in use by Reebok, Sony and Uniqlo, and are worth taking note of.
Responsive design refers to creating sites that are viewable across many different devices, sites that are easy to navigate and require little to no resizing. This means users encounter no road blocks when accessing the site from their tablets, desktops or smart phones.
All three of the sites listed above utilize responsive design because it works. For instance, potential customers can quickly view Sony’s newest offerings and make a purchase, regardless of what device they happen to be using.
Large Images for Impact
One of Turner’s predictions for 2013 websites is the use of large, screen-size images for impact. These images can be truly powerful in creating a unique feel for a website.
Consider Reebok’s home page. Most of the initial screen space is taken up with a rotating banner of high-quality photos. Each photo is related to a particular product line Reebok wants to showcase. The images set an undeniable mood, allowing the viewer to feel a little of what it might be like to be trail running, doing yoga or dancing.
As screens increase in size and resolution, large images will only become more useful in setting the tone of a website.
Another predicted trend for the coming year is the increased use of white space. A white background is surprisingly effective in making product images pop off the screen, especially when those images are high quality.
Clean design continues to be appealing to the majority of consumers. Apple has been riding this wave for years, and customers are still loving it.
Uniqlo uses white space to great effect. When color does appear, either in backgrounds for clothing models or in the clothes themselves, it is set off by the surrounding white space. This creates an emotional response. Potential buyers can feel the impact they might make wearing those same clothes.
Use What Works
Taking note of what works in website design is worthwhile for business owners. Today, every business needs a web presence. Fortunately, businesses do not have to settle for a generic and unappealing site. With the help of a quality web design company, business owners can utilize the design trends that work to help develop a powerful brand, and help encourage the conversions that will come along with it.