Budget allocation among various regions in the world has a deep impact on online marketing budgets. Many UK and US based companies are taking initiative and investing in global SEO or SEMs. A survey conducted shows that around a hundred regions had invested huge amounts in this sector. However, the African country of Nigeria was not included in the list, as it has experienced a drop from a lower level in United Kingdom.
Countries like, Mexico, which has a large population that speaks Spanish incurred heavy loss of online activities, according to recent data of 2012. Therefore, the budget of 2013 was more intended for correction for the mistakes that was made in the last financial year. Economic scenario of some Latin American countries is showing dramatic transformation over the years. There has been an increase in the interest and budget commitments. However, the government is cautious and strategic about the online budget augmentation as more government vigilance is noticed in LATAM areas.
Most of these countries are noticing a redirection of the budget towards East. The older economies of the occidental are beginning to show movement though slow. Countries like Syria, Turkey and Libya are recovering from their previous economic downfall. Rather than going towards the direction of Germany the new money is taking a u-turn towards East. Special mention in this connection must be made of Portugal, which is gradually gaining the faith of the investors. Israel seems to follow the trend of Portugal, with its sudden large-scale flow of investment. The Arabic nations previously have resulted in ebb of investment.
According to the recent reports published, it is seen that the disappointing performance of the West is balanced by some of the Asian countries, like, Tajikistan, Moldova, Kyrgyzstan and Georgia. However, the performance and the market activities of Ukraine and Russian Federation are stealing the show.
Evidently, the digital marketing of the companies serves to enhance their expansion program. They also help in reaching out to potential consumers and creating new ones. Besides, the digital marketing has helped the struggling companies to recover their performance that has dropped over the years. The function of this marketing system is manifold. It gives the companies ample opportunities to venture into new avenues. They can discover the hidden potential of different fields that too at a very low cost.