SEO or Search Engine Optimization is a process to increase the number of visitors to a website. This is can be done by having the website appear higher in search results. Good SEO optimized articles can improve a website’s ranking with Google and other search engines. SEO articles are significant for companies looking for a persuasive way to market their products to people.
An SEO article writer should consider the following while writing an article:
First off, know the essentials of a good article. This cannot be stressed enough. The article must have an interesting title that draws the reader in. It must have good and unique content that provides value to the reader. The information must be to the point and 100 percent correct avoiding any bluff content. It should be so interesting that engages the reader’s interest from the beginning to end.
- A good SEO written article will have keyword or key phrases. These are the text your target market inputs in the search engines, like Google, Yahoo, Bing, etc., to search for information they are looking for. For instance, if someone is looking for party balloons and that is what they type into the search engine to look for stores that sell it, that text, party balloons, would be the key phrase you need to emphasize in your article.
- It is important for a writer to convey a complete idea of the article to the readers without overdoing the keyword or phrase. Search engines have a way of actually detecting this and will flag your website as being too overcrowded with the same keyword. This is called having a high keyword density. Remember to keep the keyword density of your article to maximum of 4-5%.
- Another simple, yet overlooked, tip for good SEO is to link your website to outside website with high authority, for example, Wikipedia, a highly regarded association, a news site, another blog or website with high traffic.
- Always remember to place anchor texts within your links. Do not place links by saying “click here” or “go here”. Rather, place the link within highly target and useful text, for example, “A rare study done by Harvard…”
Writing an SEO optimized article is not at all an easy task. Quality research and creativity both are key aspects. Original content is also a must. It is commonly said in the online community that content is king!
Appropriate keywords provide a strong base to a good article. If keywords in an article are used too many times, the webpage in which the article is used gets a very low ranking in the search engine.
SEO is a sophisticated and complex combination of precise techniques that aims to increase the traffic flowing to your website and to get that traffic to accomplish your desired goal, whether that is to buy a product, sign up for your newsletter, donate to a cause, or something else. SEO is far beyond the scope of any one article but is quite rewarding when done right. To find out local Arizona specific information, you can visit the following website: Arizona SEO Company.