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Does Web Media Spell The Doom For Print – Not Necessarily

Does the advancement of web design mean the end of print media? No. Although web design has progressed commendably, it doesn’t mean that print design has lost its importance in today’s world. Not convinced? Well, let’s take a look at what print media can do, and web media cannot.

A Canvas of Unlimited Opportunities

When you design for the web, you are confined to a rectangular shaped canvas, for the rectangular shapes screens. But there are no such constraints when it comes to print design. You can die cut the print design canvas to suit your design requirements.

A Legitimate Existence

Anyone can build a website. With the easy availability of tools and techniques, it isn’t anything out of reach. There are hundreds of themes available. For example, you can always check MotoCMS themes which are powerful and SEO friendly. And this often affects the credibility of a web design. But then, print media takes time, money and effort to create. This gives it an upper hand at creating an authoritative presence.

A Study in Endless Possibilities

Embossing can create a 3D impact, where certain elements attain a raised surface, and jump out to captivate attention. Spot coating can add to the gloss while foil stamping can boost the metallic sheen. Possibilities are endless when it comes to designing for the print. Your imagination is your only limit.

An Ease of Access

What do you need to take a look at a magazine or a brochure? Nothing (maybe just your reading glasses)! But it isn’t the same with a web design. You need to have a computer, mobile, tablet, or some such device, and power supply and Internet too. You needn’t bother about any of these to view a print design.

A Ready Reference

Putting in every bit of information may not be possible within the confined space of the screen. For a web design, a viewer may need to scroll up or down or navigate to other pages. On the other hand, you can put in as much information as you like on a printed page (you just need to make it of the appropriate size).

A Possibility of Direct Interaction

The tactile sensation matters when it comes to attracting viewers. While the web design can engage just the visual sensation, it fails to do so with the tactile one. Moreover, you can only mark a point or jot down a detail from a web design with not-so-common apps. But you only need a pen to do it on print.

A Consistent Approach

You have created a wonderful web design. How do you make sure that the colors stay the same? How do you ensure that all images load? A web designer often has no way to make sure that the design looks exactly the same across all screens. But direct control over print media production can make this possible.

A Preferred Read

While people are warming up to reading books on Kindle and browsing sites on their mobile phones, it isn’t what the majority does. They still prefer sitting down with a real book. And the choice is obvious, if you consider the amount of stress the eyes, and often the back, are subjected to when perusing web media.

An Impossible to Ignore Presence

What do you do when you don’t like something on the web? You just hit the back button or close it off. But it isn’t so easy to get rid of something in print, unless you throw it away in the trash. The printed stock is more than likely to stay for longer periods and capture attention even at a later time.

It’s obvious that the print media is here to stay. But does it mean that it is superior to web media? No. If you put too much emphasis on either, you tip the scales. To create a brand identity, it is necessary to make use of both print and web media. And to create designs that work to popularize both of them and achieve better results.

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