5 SEO Marketing Tips

In today’s tech-driven world, more A-list companies are shying away from traditional advertising methods and turning their attention to search engine rankings. Search engine optimization (SEO) helps potential customers to find your site, and the products and services that you offer. SEO methods are constantly evolving, so it’s critical that you have the upperhand and stay abreast of  new SEO trends.

If you’re ready to take your company’s web presence to the next level, read on to discover five search engine optimization tips that will help increase your rankings on search engine sites and help with Google algorithms.

  1. Establish a Game Plan

Before you begin any new project, it is smart to create an execution strategy so nothing falls through the cracks. Create a calendar to keep track of all of your content and keywords you    post on social media sites, your blog and other websites. Aim to write three blogs each week and share them across all of your different social platforms to increase your SEO rankings. Also, pay close attention to which keywords are working so that you know which ones to not use in the future.

  1. Know Your Audience

In order to have a successful SEO marketing campaign, you need to know who your targeted market audience is. This will help you craft content and relevant keywords that attract more of the people you want. Who would like your products or services? What types of people are most likely to purchase items from your company? What makes your brand special? After you know who you’re selling to, you will have a better understanding of what types of things to share on the web.

  1. Know What to Steer Clear From

There are some things that you can do that Google will penalize you for. The most common SEO mistakes you can make include link building and keyword stuffing. Keeping on top of the things Google analytics will reprimand you for will save you time and trouble in the future.

  1. Quality Content

Your SEO strategies will only be as good as the content you post. High quality content is imperative when it comes to boosting your rankings. Share educational, entertaining and engaging copy that will strike a chord with your audience and keep them coming back for more.

  1. Know When to Share

According to SumAll, the best times to post on Facebook is from 1pm to 4pm; for Google+, 9am to 11am; for Twitter, 1 pm to 4pm and 5pm to 6pm for Tumblr. This helps you to correctly share rich content and  keywords that will increase the flow of traffic to your site, in addition to your SEO rankings.