Why Google Doesn’t Index Our Webpages?

May 16, 2015 SEO No Comments

This is one of the most frequently asked questions and we have heard it thousands of times. Regardless, it is a very critical information and because Google is the most important search platform out there, the fact that Google doesn’t index our website could make our attempt to develop a website becomes a big question. Search engine optimization is an important online art and there are many “idiot guides” that can help us in this area. There are many factors to consider, such as code to text ratio, deep linking ratio, keyword density and others.

To better understand our situation, we should be aware of the rules and because Google unofficially “owns” the Internet, we should follow all rules provided by its agent, the Googlebot itself. These highly automated codes will scour the Internet to hear what is being offered by website owners. In this case, as our webpages get older, they will be more prioritized by the Google bot and there’s a possibility that they will rank higher in the search result. In this case, webpages should utter a few keywords that should be prioritized. What they should correspond with the main topics shown on the title and header.

Then, Googlebots will continue down the webpage to check the actual content and see whether it correlates with the header and title. When everything seems to integrate well, it is quite likely that our webpages will be indexed faster. Our aim should be to try to impress the “agent” and convince it that our webpages are very useful indeed. However, many websites are not so prepared and they may not be able to provide enough relevance in their content. As an example, if their title says something related to plumbing supplies, they may not follow this up by explaining that they could supply consumers with wash basins and taps.

Some websites may have more catastrophic problems, for example, Googlebots may not be directed to the right pages. Websites could inadvertently prevent bots from reaching the pages. This problem could be caused by improper robot.txt configuration and bots will not be able to reach the right areas. It is clear that we need to do our homework and we could win the coveted first page position by making sure that Googlebots are willing to check our pages for specific content. So, it pays to make sure that our website has a simple enough structure, so Googlebots won’t have problem checking the inner parts of our website.

We should always be warned that Google only listens to websites that have accumulate enough authority. It is more likely for our websites to get indexed if it gains enough recognition by having natural inbound links. Many people are trying to artificially make their websites more popular by creating many inbound links. It should be noted that having too many inbound links too soon will raise red flag and this won’t help our SEO efforts at all.

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