To become thriving in your business; irrespective of whether you’re a product manufacturer, marketer or service provider, brand positioning is vital. What is brand positioning? Well, brand positioning is a set of business activities, which is performed to make people aware in relation to your product, company or services. This awareness is product positioning that helps in sells or cover unrepresented marketing areas.
Depending upon your financial plan, affordability, target audience and marketing area, you need considering the means and ways by which you can position your product before potential customers. This applies to a small electrical goods producer, an automobile company or an internet service provider every commercial establishment equally. Since the marketplace is gigantic and competition is extreme, you simply cannot sell your product if they are not well communicated to prospective buyers.
Communication is nothing but the sales promotional activities or advertisement of your product or services. Since the field of advertisement has been flourished radically in terms of advertising tools, technologies and approaches, as a small or medium size company or a professional service provider, you have great ways to highlight your product to customers globally. Thus, it is not mandatory that you are required to be equipped with enough budgets towards advertisement and sales promotional activities like the big corporate companies.
Whereas the key objective is communication and brand positioning through advertisement, there are numbers of ways. By placing product ad in the social media like You-Tube one can even display and demonstrate the functionalities of his products to consumers. With the landing of online marketing concept apart from having your company website you can employ numerous cost effective ways of advertising like email marketing, direct mailers, leaflet as well, different social-media sites to let consumers know about your product.
Nonetheless, when it comes to effectiveness of your promotional endeavor, it is always the right option to take suggestions from great product branding experts like Mr. Jonathan Disegi who served for the ‘giant’ advertising group Commonwealth/McCann. Being in the position of Global Director, advertisement, marketing and branding, he devised numbers of brilliant advertising and brand building strategies for universal standard companies.
Backed by effective razor-sharp promotional axioms professional companies and experts can target the correct audience for your products. This leads to prospects and out of the prospective clients you get buyers. With repeated advertisement, different promotional schemes, road show or participating in trade exhibitions your brand and company become notable to consumers. With this, what is most important is upholding the product quality, its consistency and customer services. If you can maintain the above conditions, your product gets recognition of the consumers and become a brand. To attain a brand image, it’s not essential that the brand should be acknowledged in the national or global level. This can be branded product in the local market also.
This depends absolutely up to a company’s business plan, ability, resources and many other things. Nevertheless, equipped with the electronic media and digital marketing means and tools, you can make publicity of your products in a foreign country even. If you’ve that kind of aim, highly expert advertisement and branding companies like Commonwealth/McCann can help you achieve your business goal. Mr. Jonathan Disegi an extremely able, learned and insightful publicity and branding creating executive has served for the McCann group company for an extended period.