Companies try to reward employees and build up a buzz for their company with suppliers, employees, and customers with corporate events. While these events can be quite beneficial to a company, corporate events planning can be challenging given the various individuals who are likely to attend events, each with their own tastes and preferences. To avoid alienating people many of these events will follow a commonly prescribed path which can get dull for attendees. This article will provide some highlights for improving on your corporate events planning so that your events are not the lukewarm dull events that many people find are common.
Know Your Audience and Keep Track of Past Events
The key to effective corporate events planning is developing a thorough understand of your audience. If you will only have employees attend to corporate event the path you choose may be different then if you have their family members, or customers and vendors attend. Start by understanding who will be going to the vent before planning on a path for it.
It is also important to keep track of past corporate events that you have and who the attendees were. While a simple catered dinner and cocktail hour may be a fun corporate event, it can get boring if you only have these events with a specific group of attendees to the event. Instead, try new events and locations to spice it up.
Proper Facilities and Accessibility
Corporate events should be located in centralized locations that are convenient for the event attendees. Sometimes this means having the event located at the same location as the place of business. Other times it is at a location that is near public transportation. Either way, it is essential to make sure that the location can be easily reached by those who are driving as well as by those who don’t have cars.
As for the facility itself, be sure to choose a space that is large enough to be comfortable for employees but not too large to have groups of attendees branch out and be able to form their own non-participant subgroups. Excess food, drinks and other attraction should be available in case additional guests show up and to ensure no shortages are present.
Choosing Unique Events and Themed Events
The standard corporate event will commonly be forgotten once it ends. If you are looking for a memorable and unique idea for a corporate event, you will need to plan for something out of the ordinary. Sometimes this can involve simple themes or costumes, new and interesting locations, or possibly the event should include some unique games and group building events. Regardless, some structured activity for the group is a good way to organize the event and create something memorable. Be sure to have these events organized well in advance and keep the events and activities fun but not embarrassing to the participants.
Planning out corporate events can be challenging but can help to boost employee morale a well as relationships with customers, vendors and other stakeholders in your business.