Search engine optimization or SEO, is the process of optimizing your website for search engines. This way, when consumers perform web searches with keywords that are relevant to your business, they’ll be able to see and access your web pages. Although landing a spot at the top of search engine results pages (SERPs) is an excellent way to boost both traffic and conversions, social media marketing is able to accomplish these same results in a much shorter span of time. Moreover, social media outreach is an incredibly important part of any comprehensive SEO plan. Following are four ways that every growing business should be using social media to generate conversions.
Introduce Your Brand
Social networking sites are the perfect platforms for introducing brands and for shaping brand identities. On social media, you can take a personal, personable approach to marketing that captures the attention of your prospects and keeps them engaged. The more that people interact with, like, and share your branded content on social media; the faster brand awareness will invariably increase.
Strategically Shape Opinions In Real Time
When implementing an SEO campaign, you’ll find that it often takes months for search engines to recognize and appreciate the improvements that you make in the many technical aspects of your website, in your niche-specific content, and in your link-building campaigns. This means that it can also take months before your website is in an acceptable position on SERPs and consumers actually start visiting your site. On social media, however, you have the ability to connect with, educate, and win over your audience in real time. With live videos, advertising video uploads, links to informational blog boasts, and high-quality images of your products, it’s possible to answer common, pre-purchase questions and to effectively lead consumers through the normal buying process. Keep in mind that before most people will be ready to part with their hard-won cash, they’ll usually want to learn more about what businesses are offering and the benefits that these things supply.
Incite Buyer Urgency
One of the best ways to use social networking sites to foster rapid and dramatic increases in your conversions is by making offers that incite a sense of buyer urgency. This is done by posting high-value, limited-time offers that make people feel as though they’re going to miss out if they don’t act fast. Best of all, this strategy can work well for your business time and time again. In fact, many small business owners us this marketing tactic on a regular basis to establish greater consistency in their long-term profits.
Create A Greater Level Of Transparency
In the digital age, maintaining optimum levels of transparency is an essential sign of trustworthiness. Keeping important aspects of your business open to the public is also a great way to proactively protect your commercial reputation. By regularly engaging with your market in a public, albeit digital, setting, you can deal with questions, concerns, and complaints about your products in a timely, compassionate, and wholly acceptable way. Your clients and prospective clients will be able to see your commitment to maintaining high levels of customer satisfaction. This can also foster good word-of-mouth advertising and more positive reviews of your organization.
There are actually countless ways that companies can use social media to boost both their conversions and their bottom lines. With a solid social networking strategy, you can connect with and educate more prospects, establish your brand identity, and set yourself apart as a trustworthy provider within your niche. Best of all, all of your efforts on social media are guaranteed to advance your SEO campaign and to expedite your rise to the top of SERPs.