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Guest Blogging – A Technique Towards New Opportunity

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Guest Blogging is not just a typical process of link building it can rather be categorised as the most excellent way of building your credibility, a niche of your own and a strong a customer base. In simple words it can be described as the process of writing blogs that are published in a third party blog site with the purpose of increasing the traffic of your website.

Guest Blogging – A Technique Towards New Opportunity

This entire process requires a strategic outlook and some quality effort to be incorporated in order to ensure best results. This process being a third party blog publishing it requires some of your best output. The message or the blog should be prepared in such a manner that they create the biggest impact on the audience. When that much of effort has been put into your blog it becomes necessary to have a more strategic outlook and hence attract your customers.

There are some five simple steps being described in this article to define the appropriate process of Guest Blogging:

Establishing the Apt Goals and Performance Indicators:

Success in guest blogging begins with recognizing goals. Certain questions like:

  • What is expected to gain from it?
  • How to measure the success?

When I’m actually looking for blogging opportunities, there are certain things that should be kept in mind. They are:

  • Join new communities and build relationships
  • Attract such business that is absolutely a perfect match for your blog.
  • Find new information sources that can better serve the clients.

Hence identifying goals is a vital process.

Describe your Audience by Creating Various Identities:

In order to establish or identify the right blogging opportunities it is essential to understand your target audience. One such understanding of your audience is by developing different personas, which helps in attract people specifically belonging to your community or company.

Having a complete understanding of your audience or who you are targeting at makes your guest blogging simpler and convenient.

Searching for Targets within your Niche:

Subsequent to the process of identifying your target audience it becomes important to search for specific people, whom you would like to approach for guests’ blogging opportunities. It should be like looking for people within your own niche and contribute more to your blogs.

It is Important to Qualify the Source:

Once the search is done the next thing begins with the investigation that needs to be done on the people of your niche and have a more induced look into their blogs and as well keep regular track records of your blog being posted aptly in the portal. This helps in organizing and filtering the results later.

This is done Following Three Important steps namely:

  • Check for the apt blog
  • Check the link profile
  • Check for commitment

Check the Blog Posting Culture:

Once all the steps are followed and worked out it becomes necessary to answer the question that whether the guest blogging culture is required for your business. This becomes the final step and one becomes ready for Guest Blog Posting.

Author’s Bio:
Hi my name is Alice Aires. I am working with an It company. By Profession I am an article writer. My Previous article is all about the Local SEO. Take a look at my previous article The Design Boyz.

SEO Trends of 2013

| SEO & SEM | No Comments

Everybody is desperately pleading for some internet attention as Search Engine Optimization and Online Marketing were accepted as working fields.

Daily, i see thousands of people from India, Kenya, US, and every other country titling themselves “Search Engine Optimization Experts” and “Online Marketers”, or “Online Marketing Consultants”, but what is someone who titles themselves as much, if he is not in current with the latest techniques?

We are going to help the aspiring online marketers and cute little SEO guys with the newest tactics that you can do in order to offer much better services for your clients that desire Search Engine Optimization work from you.

Mobile, mobile, mobile

One way to boost the hell up of your visitor count and page rank is to have a mobile version of your website ready. And by having your mobile version of the website, i mean the following:

  • Having a responsive design ( menus etc. disappearing on small screens, content reducing in size etc.)
  • Having responsive CSS rules written (for example the media screen tag for CSS3)
  • Having an UX designer write the front-end in that mobile devices native widget look and feel for that device
  • Taking input from users about their experience of their website on their devices

If you take all these steps, you will notice that more users come to your website, since they can consume your content and do their tasks while doing their day to day activities, both being able to get their stuff done easily (thanks to your efforts for them ) and both making an impression of your company of a more reputable one than of the competitors (people do appreciate technology like that, even if they hate to admit it)

Social Media

I have wrotten about social media pretty much both on this blog and many other blogs that i am working on, and because search engines are much harder to trick (both because they are now generating result based only on an user’s preferences and both because they dropped meta keyword and description usage). Now that every aunt and uncle, every grandma and grandpa, every kid out there has a, say a  Facebook or Twitter profile, it is much easier to reach some good leads via social media ( please refer to my latest articles on how to build a good social media reputation and how to market products there first so you don’t meet any difficulties )

Longer content has become more important

See, i appreciate writing a good 1024 word article more than writing two 512 ones. Why do you think i do this? Because in a longer article, i can go in much more depth, and be much more informative than in a  512 word one.  SEO experts say that long articles get much more backlinks, more reads from the users (as people deem long text to be something important), and since the ending of 2012 most search engines deem long articles more important than short ones.

So write 10 long articles instead of 20 short ones, and get a good page rank and amount of visitors by writing more descriptive and helpful content.

Thanks for the read and keep being awesome!