creative web design | Oui Blog

How Creative Web Design Can Stimulate Your Audience

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Websites are a given these days for most businesses. When you decide to add a website as one feature of your business, there are things to consider. The following are creative web design tips along with information about how to build a website that will keep your current clients happy and draw in new ones.

Overall Concept

The overall concept should include user interaction as well as relevant content. A fun website is useless if the information is outdated. A website that has relevant content and no creativity or real user interaction may not keep existing clients or appeal to new customers. That said, consider what the site needs to accomplish. Some of the elements pertaining to a successful websiteÕs design and development are E-commerce, links to relevant sites, and useful information about products and services.

Creating a Website

As you consider your web design concept, check out other similar sites. Consider what they have to offer and what you can offer that is better. Consult with the in-house creative director or designer if you have one. If not, you will need to start checking out designers. Get a conceptual idea down on paper and then proceed to develop the areas of content you want included. Write down your ideas and get a mock-up from your designer.

Color Schemes

Color is very important. It evokes emotion and action. Consider what colors represent your business and the overall feel. Reds and oranges tend to evoke warmth. Greens and blues are cool colors and evoke relaxation. Look at some sites and consider how you feel when interacting. A combination of a bold color and a softer color will create a balance.

Kuler is a color system created by Adobe that allows review of color combinations, This system shows various combinations and allows you to mix those colors up to see the results. You can see the newest, most popular, highest rated or even random combinations.


A designer plays a vital role in the completion of a creative and successful website. According to Arealonlinedegree, both web designers and developers are ranked in the top ten for Internet-based jobs in 2013.

The design of the site, as well as the art it contains, should be attractive and engaging. The idea that less is more is very appropriate for many sites. Too much activity can turn off your audience. Too little activity can turn off your audience. The key here is balance. You want enough art and design in the layout to make the site attractive. Consider making the art part of the interaction.

Navigation buttons can be images. Layered navigation can include products and services in different areas. For instance, a book site can include the different genres. Authors can be listed under each genre. As an example, you can see that the user can find specific information without having all the content on the front page of the site.


In web design, user interaction is important. Creativity in this area will help draw the user as well as keep the user coming back. Completing informational forms and navigating the site should be easy and engaging. The overall objective of a business is to generate revenue. However, part of keeping loyal clients and bringing in new ones is to consider their needs. You can add survey forms to gather information that will help develop your site to keep the audience happy and returning. This is especially true if you have a site that already needs to be revamped.

Creative design in a website is an important investment. The important goals of the site are to keep the existing audience, engage new audience members, and be an effective tool for the business to generate new revenue. Consideration of your audience needs will provide valuable input when designing the site. Research on design, color schemes, and layout of competitor sites will help you begin and succed in your overall project.

Author Bio: Andy Perez is a blogger who writes content related to web design. In this article, he describes creative web design techniques and wishes to promote continued study with an Art Education Masters Degree Online.

Best Guidelines to Make Your Professional Web Designing Skills Exceptional

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Every kid is a designer on his or her own. With so many editing tools available on the internet, using the techniques of blending, layering, and filtering on the images are on the fingertips of the people.

You must remember the first time you were put up with the Photoshop project. You must have used sophisticated styles and numerous geometric shapes to decorate your graphics. With time, the improvements become more evident when you go through the rapid phase of upgrading and discover other use of the basic tools.

Once you know the fundamentals of net style and photo editing, you will not only limit yourself with the relatively small amount of shapes in your favorite image editor, but you instead start to conceptualize all your professional ideas and design concepts.

Sometimes when you are stuck with all the ideas in your head and do not find a loophole to cut loose, you start to lose the confidence in yourself. At other times, people reach their creative halt, from where there is no moving forward, while they see their colleagues make wonders. You may question, what has differentiated them from you and their capabilities to produce outstanding work? The answer is simple. If you are stuck with stagnant designs, then here are some things that you should know to contemplate a professional web design on your own.

  • Learning Till The Very End:

Many people believe that once they are successful in making a design, they have mastered the skills. However, this is not the case. You should always thrive to survive, even If you have excelled in the field, as there is always some room for improvement.

Try something new. Do not wholly depend on the books. Develop trial and error techniques to learn new skills and improve your designing capabilities. If you have come up with a semi-decent design, try to come up with several ways to further enhance it.

  • Do Not Make Haste:

One major difference between a good designer and a mediocre is that a mediocre will try to get the work done in the minimum time possible, while a creative website designer will take time to develop an amazing work.

Often the clients provide with squat billable hours to create a design, which damages the self-esteem of the designer and results in the production of poor work. However, what you need to know is that poor work brings more bad clients your way. So instead, you should make most from the client’s work and develop a strong portfolio to standout in the market.

  • Gathering the Negativity From Others:

Another thing, which is becoming a hurdle for you, is your workplace. Yes, it is true, if you are stuck with people who do not bring out good designs, you adapt to the situations. If you want to improve, look for the competition and struggle your way to the top.

  • Find Your Motivational Factor:

Ask yourself, why you need to create a good design and what is it worth? Find your ambition and get out of the rut you are drowning in. Make yourself comfortable with the work you do and find pleasure in it to succeed.

In the end, the most important thing for you to remember is that a good designing technique cannot be found in the books or over the internet, it is your own effort that will make you go till the end and accomplish something worth striving for.