Fishbat, a social media agency, has been proclaimed by Hauppauge Industrial Association (HIA-LI) as the “Rookie of the Year” during the yearly Business Achievement Awards. Owing to its success in the world of digital marketing and after only two years of being in operation, the social media agency was named the winner of one of the most esteemed business achievement awards from Hauppauge Industrial Association. Every year, the organization distinguishes the most flourishing businesses on the Long Island. The Business Achievement Awards are divided into four distinct categories namely: Small Business Achievement, Large Business Achievement, Rookie of the Year and Not-for-Profit Business Achievement.
The chief executive officer at Fishbat, Clary Darrohn, said that they were so privileged to receive the award from Hauppauge Industrial Association. He thanked the organization for considering them in the category awarded. He added that they started the social media agency two years ago and it has been such a long way for them. He also said that they work hard each single day single day so as to continuously deliver services that are of high quality to the clients and that the award was a testimonial of how working hard pays off. Darrohn also said that the social media agency was very proud to be named Rookie of the Year for 2013.
From just a startup that only had 4 partners to one of the top social media agencies with more than 40 employees, Fishbat has risen tremendously over the last two years. The agency is one of the only unique online marketing firms offering a full-service on Long Island. Since its inception in 2011, it has improved the online existence of all their clients using effective social media, search engine optimization, video production services, web development and public relations. With the use of their avant-garde strategies for online marketing, the social media agency has enabled Spartan Race, a prominent series of obstacle course racing, to earn popularity worldwide, and gaining almost 3 million fans. After putting into practice a sampling campaign in the social media, Fishbat helped NewVo Beauty, an online supply store for beauty products, achieve more than 65,000 likes on Facebook in just two months.
Speaking after being named the Rookie of the Year, Darrohn said that the award meant so much to the agency. He however added that the agency would not have been able to achieve so much were it not for the helpful team of employees they had. He thanked the employees for enabling them win the award and at the same time applauded the rest of the nominees and winners. He added that they could all make the business community of Long Island to be successful.
Fishbat, together with the rest of the winners, will receive the award at the 19th Annual Business Achievement Award Gala Luncheon of Hauppauge Industrial Association that will be help on the Thursday 12th September from 11.30 am to 2 pm. The luncheon will be hosted in Woodbury, New York at the Crest Hollow Country Club.
Search engine optimization is however currently on a dying trend. A remarkable post by Dan Graziano disclosed a search on Google might only display 13% of the organic results with the rest being just junks and ads. A recent report from Forrester detailing on how the consumers arrived at websites in 2012 indicates that social media is catching up with the search and it accounted for 32% of the website discoveries compared to 54% of the search. This, according to respondents from the US is an increase from 25% in the year 2011. There has also been a growing trend where results that are localized are delivered to the users of mobile phones, possibly by the use of an app instead of a web page. This has been identified as another one of the reasons why the traditional search engine optimization has been losing its importance.
The ActiveCluster technology uses a more exclusive and vibrant approach when measured up to other technologies that are currently on the market. The technology makes use of new and more intellectual ways of keywords grouping in order to come up with better prediction in relation to the value of individual keywords. This is according to Moti Meir, the vice president, Research’s head at Kenshoo. Meir adds that with the keywords being grouped based on all the available information about those keywords, the latest Kenshoo’s algorithm that are powered by ActiveCluster now have the ability to be more effective when bidding, even in cases where it involves low volumes of data.
