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Online Gossip Get Terrifying In China

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According to reliable source, it is really rare to view the story especially about the coarse side of Chinese life without an angry reaction from Weibo’s online mob and a mention of an overseas gossip website.

However, it is worth to note that authorities are not at all satisfied to online gossipy world. The reason behind this is perhaps the gossip in most of the case is aimed at officials and politicians. It is significant that the rumors dated back to few years earlier when the state runs newspapers compared rumors in 2011 to cocaine and heroin.

Online GossipIn the previous month, several people are arrested for taking part on the rumors. Sources revealed that this makes a lot of people worried.

At the opening of August, a joint website, named “websites jointly debunking rumors platform” is launched by six of the biggest websites of Chine that include Baidu and Sina Weibo. The new website is designed to modify the rumors publish online. Few days after this, reliable sources informed that they have gathered 100,000 brief statements regarding online rumors.

As revealed in recent reports, several online rumormongers have been arrested around the nation. Moreover, it is informed that authorities have targeted several “black PR” firms, which are believed to be utilized in order to spread false rumors about business rivals and also alleged to have had around 220 million followers on several accounts on Weibo.

Although it is true that black PR sounds bad, however, some of the punishments gave out to the bloggers is undoubtedly harsh. Reliable sources informed that Yu Heyu was arrested and detained for five days after the authorities found that he had revealed some misleading information regarding an a street accident taking place on highway. However, authorities also admitted the fact that the punishment was too harsh.

Although there is not any proper and authentic information regarding the number of people arrested for spreading rumor, several sources informed that Sanghai police alone investigated almost 380 cases of rumors with near about 170 suspects in this year.

It is worth to mention over here that lot of countries around the world have laws that are designed to limit potentially damaging and unfounded rumors. However, most strikingly, it is notable that most of the nations are now struggling to find out the best effective way to utilize and manage the laws regarding the use of the internet.

The most striking things about the Chinese onslaught on the rumor mongers is that the authorities are not only taking strict steps to the rumor mongers for spreading rumors using different social sites but they are in reality detaining and arresting people under the laws what is actually seems exceptionally broad. As being stated by reliable source that authorities even interfere in the private messaging apps including WeChat and apply the law against rumor mongering for the app also.

Moreover, this creates a more worried situation that if any true story disturbed any illegal act of China Government, they can also consider the act as rumormongering and take legal steps against the person or the institution.

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User Engagement Myth and Making Sales on Social Media Platforms

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The online marketing arena is full of myths, where every process and technique has a myth associated with it. Some of the myths have some truth to them, while all the others have very little truth associated with them. One such myth is the myth of engagement resulting in sales in social media marketing.

Businesses that avail professional services like, link building services, and social media marketing services, want to get the sales out of their investment. However, the myths revolving the sales on social media serve as a hindrance in finding the true sales potential of the platform. The lines below explain the major myths that cause failure in making sales on social media, along with the right way of making a sale on social media platforms.

User Engagement Myths Causing Sales in Social Media:

There are three primary user engagement myths that result in inability to make a sale on social media platforms. The myths are discussed below.

  • The common belief is that the frequency on social media platforms can cause a sail. The frequency does have an impact on the sale but it cannot be the trigger of the sale. However, it’s the other way around, meaning that the more success you get on social media in terms of sales, the more increase in frequency can you bring.
  • The second myth is that people have associated this attribute with efforts on social media that its value cannot be measured. Therefore, the generation of sales cannot be measured whether they are under target, or an achievement.
  • The third major myth is that the Likes and Followers on social media platforms represent the success of the campaign on social media. Although, they are one of the predictors, but only Likes and Followers can never be effective representatives of sales. The Likes and Followers represent the awareness of the brand created on the platform, but they are in no way representatives of marketing value of the campaign.

Right Way of Making Sale on Social Media:

The right way of making sale on social media platforms is by complying with the concept of Direct Response. The greater the Direct Response, the more the Followers will be satisfied and prompted in making a purchase.

The process of making a successful sale on social media constitutes of following elements.

  • The first thing is the creation of content. The content that is shared on social media platforms should be problem solving, that solves the problem of the customers, or shares an experience to which the customers could relate. This develops a sense of relation among the brand and the follower, where the follower then turns into a customer.
  • The second thing is the careful use of call to actions. An internet marketing services provider can help you beautifully immerse the call to actions in the text of the content, so that they don’t give an appearance of a blunt sale, rather discreetly convey the message.


In short, if you want to increase sales on your social media platforms, then increasing the Likes, or engaging the customer is not the way to go about it, rather the emphasis should be put on solving the problem of follower, which would ultimately lead to sales.