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Offline or Online Marketing- How Will You Make A Choice?

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Online marketing isn’t new for small business if we consider that fact anymore. To talk on a broader side, it is quite the opposite. It is going on for a long time, and it seems there is no end to it now. Despite knowing the fact that online marketing is important for businesses growth, many small business owners neglect this simple fact. If we count upon the reasons for their neglecting attitude, it seems it is time, next money and another is that they don’t bother. The truth is, consumers do care and to be relevant in this crowded marketplace, moving online is important.

10 years ago it could have been a choice to jump into this online rat race, but now it is a necessity if you want to survive in this competitive world. Almost everyone now search for a brand, product and the services online. Moving online is nothing but having a search optimized site that is responsive on all the devices. It definitely should be engaging and must be active on the social media sites.

You may think that opting marketing strategies, having a website that is search optimized on social media that even has very engaging content may increase your workload. But, Hey, the reality is it is the easiest task of all to bring the small business in the limelight.

Automated solutions in the marketing help in getting all the updates and consistency that is tracked on social media or any strategies used online.

Offline or Online Marketing- How will you Make a Choice?

Many business owners who do not sell any product online, complain that they do not have enough time in their busy day to do it at all and so, they shove online marketing aside. Unfortunately, customers don’t make decisions this way. They don’t just go online to buy something. They even go online to check whether the product they are willing to but is worth investing is, or where is it available, where to buy it from, which store will give you the maximum discounts? If you keep this in mind you will know and understand the importance of being online. It leverages multiple avenues to make their business visible before the customers.

Every one in four are making an online purchase, 70% of the people are on facebook getting updates about the latest brand launched, there are unnumbered reasons for you to let your business go online. It will let you connect with your customers.

One thing you should look before selling online is who you are partnering with. Is your partner offering you the best products, services and the solutions to customers issues(if any)? Remember maintaining your reputation is very important as O’ Malley said, “what used to take wheels to set up now takes only minutes to destroy.”  Minutes that’s all that it takes to destroy the reputation of your brand if it is not publicized systematically.

The only reason you need to be online is this is a growing competitive world, and the consumers may have a lot of options available and so it can be very difficult to let them know that you as a business owner exist. The best way to reach them is to be where they spend most of their time- “Online.”

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The Advantage Of Converting Fans and Followers Into Email Subscribers

The Advantage Of Converting Fans and Followers Into Email Subscribers

| Computers, Education | No Comments

We all have read “The Crow and the Pitcher” story in our childhood. The crow drops one pebble after another, and finally water rises ups, and the bird gets its drink. Why we are mentioning this in a post that is about converting fan and followers into email subscribers. The story gave us a moral impetus in our childhood. Now imagine yourself as a hardworking bird that is working hard on planning to increase followers and fans. The each fan or follower could be your potential pebble to help you in getting the drink. However to certain unavoidable circumstances all your follower and fans database is lost or think what will happen if the government ban the social media website from which most of your belonged. The previously mentioned situation is possible in all its reality. This decisive situation is the reason it is suggested that you must convert fans and followers into Email Subscribers. This post will further discuss three reasons to take this task of converting fans and followers into email subscribers.

More reliable database: – having fan and followers as email subscriber would be more reliable than merely relying on fans or followers on a different social media website. There is a greater possibility that a crucial post or update on your social media page would be ignored by fans as there are lots of other discussions and post that may draw the attention of your fan or follower. Having converted your followers into email subscribers will assure you that the information related to your business being at least noticed by the customer. As most of us at least look at the title/heading of the emails thoroughly even if we don’t want read it.

Social media is a ‘blind date’ whereas emails are about building relationships. Most of the company use social marketing as part of their branding, promoting and providing events information. This mass based approach does not let your potential customer feel special. Once, you convert them into your email subscriber then only you successfully create a   relationship that is based on loyalty and last long. When you get a fan registered as an email subscriber, then you have all the chances of converting that fan into your customer. As mail are still very specific and not generic like social media websites. The specificity of emails is what appeals to the subscriber.

Easy to distinguish between serious and non- serious customer. Most of the people on social media websites do not make any commitment. It could be the case that they have liked or followed your page just because they like any particular post published by you earlier, or they may be interested in gathering the information regarding the industry in which you function. And it would be a costly affair to your different strategies if you follow the numbers or data collected from social media websites then you would end up with drawing out a flawed plan. The surety of email subscribers is that the numbers you collect from this source are more reliable and assures you to plan out more effectively.

These preceding points will provide you a more substantial result that you may not get if you rely on fans or followers only. It is not guaranteed that email subscribers are the guarantee of success but yes it is guaranteed that whatever you do would surely reach out to the email subscriber and rest will be dependent on their discretion.