mobile devices | Oui Blog

10% of the Americans use their smartphones for internet

| Technology | No Comments

When talking of about the growth of broadband internet, two stages are considered. First came the dial-up which was then followed by the broadband and the internet boomed. The number of Americans having one technology or the other has been fluctuating more or less as expected along the way. As more people signed up for the broadband internet, fewer people were left using the dial-up, which led to a situation known as the “digital divide” between the elderly, rural poor people and the rich, urban class.

However, this story of the rise of broadband tends to ignore a very important part of the United States internet market. It emerges that in America, there exists another group of people who are undeserved internet users. These are the people who have access to broadband internet but only through the use of their smartphones and not through the conventional wire line services like fibre, DSL or cable.

smartphones internetAccording to new data that was released by the Pew Research Centre, the number of Americans who access broadband internet from their mobile devices only has reached 10%. The majority of people in this class are the young who have never attended college and they earn an income of less than $30,000 annually. For many people, when you are out and about, it is very easy to imagine that the smartphones are just accessories or an addition to you Wi-Fi services at home but for tens of millions of United States citizens, the smartphone is their sole internet sustenance, specifically because the phones are by far much more flexible than the convectional internet connection that is fixed. However, as many people who have used smartphones know, web sites that are mobile optimized are not precisely the best ones when it comes to the functionality. In case you need to perform detail oriented tasks, for instance editing documents or filling forms, the ideal machine will be a full-size PC. Also as more commercial and government services are shifted online, being unable to access wire line broadband internet could become a problem.

The rise of internet users who access broadband internet through their mobile devices only may become another weapon in the larger debate on the question of if the era of the PC is coming to an end. Many of the smartphones being manufactured now have features that allow one to transmit the 3G or 4G internet connection as a Wi-Fi hotspot. This means that as the mobile data services become more efficient, tethering your smartphone to your computer might become a bona fide alternative to purchasing the conventional subscription from the ISPs. Some regions have already shown that they are perfectly okay with the idea of getting internet access through the smartphones. In accordance with the International Telecommunication Union, only 7% of the African households have fixed broadband internet and yet the broadband penetration for mobile stands at 11%, reflecting an 82% annual compound growth rate in the last three years. This means that Africa seems to be jumping the traditional wired internet in the west and going straight to the next internet technology.

SEO Trends of 2013

| SEO & SEM | No Comments

Everybody is desperately pleading for some internet attention as Search Engine Optimization and Online Marketing were accepted as working fields.

Daily, i see thousands of people from India, Kenya, US, and every other country titling themselves “Search Engine Optimization Experts” and “Online Marketers”, or “Online Marketing Consultants”, but what is someone who titles themselves as much, if he is not in current with the latest techniques?

We are going to help the aspiring online marketers and cute little SEO guys with the newest tactics that you can do in order to offer much better services for your clients that desire Search Engine Optimization work from you.

Mobile, mobile, mobile

One way to boost the hell up of your visitor count and page rank is to have a mobile version of your website ready. And by having your mobile version of the website, i mean the following:

  • Having a responsive design ( menus etc. disappearing on small screens, content reducing in size etc.)
  • Having responsive CSS rules written (for example the media screen tag for CSS3)
  • Having an UX designer write the front-end in that mobile devices native widget look and feel for that device
  • Taking input from users about their experience of their website on their devices

If you take all these steps, you will notice that more users come to your website, since they can consume your content and do their tasks while doing their day to day activities, both being able to get their stuff done easily (thanks to your efforts for them ) and both making an impression of your company of a more reputable one than of the competitors (people do appreciate technology like that, even if they hate to admit it)

Social Media

I have wrotten about social media pretty much both on this blog and many other blogs that i am working on, and because search engines are much harder to trick (both because they are now generating result based only on an user’s preferences and both because they dropped meta keyword and description usage). Now that every aunt and uncle, every grandma and grandpa, every kid out there has a, say a  Facebook or Twitter profile, it is much easier to reach some good leads via social media ( please refer to my latest articles on how to build a good social media reputation and how to market products there first so you don’t meet any difficulties )

Longer content has become more important

See, i appreciate writing a good 1024 word article more than writing two 512 ones. Why do you think i do this? Because in a longer article, i can go in much more depth, and be much more informative than in a  512 word one.  SEO experts say that long articles get much more backlinks, more reads from the users (as people deem long text to be something important), and since the ending of 2012 most search engines deem long articles more important than short ones.

So write 10 long articles instead of 20 short ones, and get a good page rank and amount of visitors by writing more descriptive and helpful content.

Thanks for the read and keep being awesome!