new businesses | Oui Blog

Points To Consider Before Selecting Your Search Engine Marketing Services

| SEO & SEM | No Comments

For many new businesses choosing search engine marketing services may be the most important decision for your online sales presence. These service providers will be hired to promote your site and the individual pages which can attract additional potential customers and introduce them to your products and services. Common strategies employed can include creating back-links to your site, developing a social media presence to promote your business, placing article advertisement which uses the correct keyword phrases and joining niche forums to allow search engines to become aware of the presence of your site.

  • Team Knowledge:

Points To Consider Before Selecting Your Search Engine Marketing Services

Search engine marketing services are a specialist industry. Your chosen agency should have a team with the knowledge and experience to increase the search engine value of your site. The team members should take a proactive approach to make your website highly visible and ensure that it is ranked highly in the search engines. You need to feel confident that the particular team member assigned to your account has the knowledge and skills to promote your site properly.

  • Price:

It is also very important to understand the price package offered for the services the agency will perform. You would usually be quoted a fee according to what actions are to be taken and the amount of time this will involve. Agencies will generally create a package based on these factors, but it is important to clarify what this package does and does not cover, so you have no unpleasant surprises later.

  • Compare Services:

As with any other aspect of business, it is important to be aware of the potential services offered. You should compare agencies and packages to be sure that you are confident in your decision. Create a shortlist of potential companies and prices quoted for the services. You should compare exactly what is offered and the tasks involved. This is one of those instances where cheaper isn’t always better. One company may charge more but they may be offering more and better quality services.

  • Check Reviews:

There are hundreds of resources on the internet which allow customers to place reviews and feedback for products or services. Take the time to investigate reviews and feedback from former clients of your potential agencies. This will provide you with a good indication of the firm’s aftercare and customer service. Some companies may promise a full service but fail to deliver; this will usually be reported in customer feedback. However, you should be aware that all reviews are based on personal opinion and individual experiences. It is important to read several reviews to judge the overall qualities of the service rather than relying on one interview from a client who may have been difficult to please.

It is important to be realistic about search engine marketing services. These agencies offer to complete promotional tasks which could be very time consuming for you to do individually even if you had the necessary skills and knowledge. Realistically, they can save businesses a great deal of time and therefore demand to be compensated accordingly.

Small Business Can Benefit By Use of WordPress Plugins

| Web Design | No Comments

Small businesses can benefit by use of WordPress plugins. Especially those that have been introduced by developers in 2013 could come up very useful for small and medium enterprises.

Basically a free content management system, wordpress does not carry with it the tags of expensive plug ins. In result; it can substantially benefit small business websites on the web world. Some of the new plug ins can be especially beneficial for this type of websites.

WordPress PluginsAccording to some experts; there are at least six such wordpress plug ins that can help promote small websites and bring them up in contention with their larger counterparts.

There are no two opinions about the use of wordpress for content management system for start-ups as well as the small business websites. Some of the reasons that have contributed to such preference for wordpress are multiple.

First of all; it is free content management system and quite easy to use. An open source management tool; it is also supported by extensive documentation as well as numerous how to do guides. As one of the leading website designer points out;
“Very little technical or design knowledge is required to create a website using WordPress, and new businesses don’t need to worry about allocating a sizeable chunk of their start-up budget to pay for an expensive web designer.”

Apart from all these there is also another major advantage of the use of wordpress content management system. It is the plugin architecture that makes wordpress popular with users and designers alike. One will be astonished to learn that not one or two but there are as many as 22,000 different plugins that have already been developed for WordPress and many of them have been developed with a view to developing the small business websites.

You can have a look at some of the latest wordpress plugins developed with a view to assist small businesses.

Small businesses can substantially benefit from the use of social networks as they offer huge potential with their extensive database of online community. Many of these people are potential customers and they can be converted into real and ultimately loyal customers. Though small; wordpress Sharebar social sharing plugin provides links to various social media networks including Google Plus, Facebook and Twitter among others. With tweets and shares are extremely effective tools to boost website traffic.

A similar; and often ignored; wordpress plugin is the wordpress super cache that has the potential of dramatically improving the performance of any website. Task that is performed by this particular tool is conversion of website contents into static HTML files instead of displaying the PHP scripts that require a lot of resources. With economy introduced in use of resources the loading time will be much faster and it will also help reduction of bandwidth usage.

But the most convenient feature that comes with wordpress plugins is that they provide high levels of security. Small websites cannot use many resources to manage the security aspects. Hence the wordpress plugin use helps them to take care of the security aspects without involving huge expenses.

It however depends on the small website owners recognizing the correct use of plugins to get the best benefits.