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September 3, 2013

Experts’ Opinion On The Benefit Of Data While Expanding Online Business

| eCommerce | No Comments

Reliable sources informed that to overlook the value of good product data is quite a common phenomenon when a company starting expansion of an e-commerce, in spite of the fact that whether the organization is a large one that is already existed in Web or a small one intended to start business online.

In most of the cases, most businesses suppose to regard how their online sites communicate their value scheme, what would insist the visitors to purchase their products as well as strategy for technical requirements that include hosting.

Online BusinessIt is informed by sources that new e-commerce websites usually collect vital questions regarding product data. Significantly, dependencies and attributes are also stored within database. It is worth to mention over here that this data are often regarded as product DNA in the industry and is reported to allow the consumers to select and purchase products of their preference or requirement, which is usually fulfilled by the warehouse or the factory.

Experts opined that the process is simple. To elucidate they cited an example of an online store that offers T-shirts in three sizes. The page of the site would require revealing and displaying the image of each shirt, the price of the shirt, product description and a size selection. In case, the store offers a wide variety of shirts, the well developed team of the project should be aware of the fact that they would require distinct names for each of the shirts as well as equal number of descriptions, names, images, and prices to match the shirts.

It is reported that present trend in e-commerce is revealed by user customization and personalization. Analysts further opined that the scenario of the T-shirt store would become more complex in case similar products are also available in the store. On the other hand, the scenario would also become complicated if some other related details such as pockets, different sizes across different colors would require adding to the description. It is significant that organizations that are offering more complex products, more effort will be required to bring the product online.

Sources informed that numerous organizations have internal resources cataloging product data however; a lot of organizations also do not. Experts are of the opinion that in case, a small company has never coordinated related products by SKU numbers; it is almost certain that they would lack the written logic that would disclose the website which products belong together.

It is worth to mention that retail businesses never required describing their products by categories, but for the online users it is a vital element as without the description they would not be able to find out their required items.

Analysts are of the opinion that businesses required to approach e-commerce in a special manner and lay focus on the product DNA as well as on building or designing site. The initial investment of resources is usually offered advantage of adding e-commerce to the portfolio of the company; however product DNA can raise challenge if not properly planned.

September 3, 2013

American Giant Brings The Most Demanded Hoodie Back

| Business | No Comments

Reliable sources informed that last December, Farhad Manjoo, Slate tech writer revealed his opinions about the signature product of their company. He opined that the heavyweight hooded sweatshirt is probably the greatest hoodie ever made around the world. It is informed that American Giant was unable to fulfill the demand as the received a huge orders. Most strikingly, in comparison to most of the multinational companies that are selling garments made in Bangladesh, American Giant offers exclusively America-made sweatshirts.

American GiantIt is worth to mention that the clothes they are offering is handful to wear over years. They are well designed; durable and good looking that one can wear over decades and even can pass to their kids. In addition, they are cost effective and are regarded as affordable apparel.

Most strikingly, almost nine months later, American Giant states that they have reached the turning point to fulfill the backorder. Recently, the company informs that the sweatshirts are headed out the warehouse to fulfill the demand of numerous customers. Moreover, they also inform that they expect to ship the order within days, in case, buyers put their order online.

According to reliable source, the buyers have to pay $89 and additional tax in order to buy the exclusive hoodie.

Founder and CEO of American Giant, Bayard Winthrop, opined that with the belief that the power of the internet would enable in radical vertical combination, he began the business. He also believed that in order to connect directly with the customers, online marketing and sales is the best effective ways.

The main concept that acts behind American Giant is taking the effectiveness of the cost saving services by cutting down various middleman in the area of marketing and distribution and putting those proceeds into the product.

In the words of Winthrop, consumers are moving quite quickly behind the brands in order to get connected to the brands directly as well as bypass the traditional systems of distribution. He further stated that online business results in rapidly flattening environment of the consumer. However, he expressed that the hoodie become so popular as they are made in America that is proved to fulfill the demand of numerous people.

Reliable sources informed that the main problem faced by American Giant is that they lack the physical capacity to fulfill the huge demand. They depended on the single company located near San Francisco. However, it is informed that customers who had backordered the items previously, would get their preferable one within this month.

However, Winthrop stated that the problem is caused due to the lack of efficient and talented labor who can handle the performance of knitting very well. H also stated that they would follow the go-slow strategy, as they do not try to compromise with the quality of the product. To illustrate this, he expressed that six weeks ago, more than 1600 sweatshirts got rejected for stitching glitches.

It is really great to know that American Giant has finally found the factories that would fulfill the demand. Winthrop is of the opinion that they are now able to fulfill the demand even if it is ten times more than the previous year. However, if the demand is ninety five percent greater, the customers have to face almost the same scenario.

August 29, 2013

Canva Introducing Advanced Photoshop-Like Program For Graphic Designers

| Web Design | No Comments

With the advent of latest technology, photographers are allowed to utilize tools like Pixlr and PicMonkey, while the writers use several online publishing tools that include PressBooks and Medium. However, according to sources, graphic designers accused that they have to still used Photoshop that is the quit expensive and has a high barrier to entry. Reliable sources informed that an Australian organization would launch something into private beta that is believed to offer some advanced facilities online and is absolutely free.

Canva, a Sydney based companyCanva, a Sydney based company launched the program that would help the people design banners, posters, business cards, infographics and many more with drop and drag functionality and even access to the stock mage library that contains near about 1 million items.

The main feature of Canva is that it includes all the basis ingredients required in designing complex graphics design including a font library, pre-sliced images, and several templates. It is believed that these exclusive features would make the process of design very straightforward and simple to use.

Designers are even allowed to share their works-in-progress for online collaboration. However, they have to pay a very little amount in case they have selected to print, share or publish various images or design elements from the stock library.

Critics opined that Canva would be quite effective for bloggers especially who find it difficult to select proper images to demonstrate posts about generic topics. In addition, it is really easy to use Canva.

However, critics are of the opinion that beginners would find it difficult to generate something outstanding out of it initially as they would feel extremely confined to the guidelines and templates. Moreover, the stock images it contained are of varying quality and it is worth to note that some of the images even belong to that of the traditional stock libraries.

Critics are also doubtful about the effectiveness of the search tools. To illustrate, they stated, the search for magazine and newspaper, offered them images of models pretending to read newspaper and magazine, instead of offering the definite images of some newspaper and magazine.

In spite of this criticism, it is worthy to mention over here that Canva is still an alpha product that has been in the process of development for almost a year and is testing since last half a year.

The fundraising process of the Sydney based startup is also pretty interesting. After receiving an intro at a conference to Charles River Ventures’ Bill Tai, the founders of Canva discovered themselves pitching investors as Kite boarding event of Tai in Perth. They very soon discovered themselves investors of Silicon Valley funding them with $3 million. This would prevent any of their team to move to the US with the purpose of fund raising.

Sources informed that Canva is perhaps one of the most significant Australian startups that have found the proper way out, that in most of the cases faced by the local companies. It is evident that most of the startups face problem due to the lack of capital in the local area as well as lack of support for the technological sectors from the investors.