CRM

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BPM Pharmacy Software As A Way To Address All Industry Challenges

| Food, Health News | No Comments

The Life Science industry today has been pulled in an enormous financial risk owing to the fact that the local, Federal, and International regulatory authorities like HIPAA or FCPA are always increasing the compliance pressure on the pharmaceutical sector leaving retail pharmacies nearly bankrupt or behind the competition. From the other hand, non-compliance with the legacy mandates is fraught with severe penalties up to criminal sanctions. Apart from this complex challenge, modern healthcare sector faces many other problems that can badly affect the bottom line of a business:

  • Lack of visibility and standardization of the key business operations;
  • Absence of flexibility in business processes;
  • Extremely competitive market landscape along with a difficulty in differentiation from the competitors;
  • Tech-savvy customers expecting excellent service across all communication channels;
  • Poor document and contract arrangement.

To address these issues and earn customers’ trust and loyalty, drug manufacturers and providers apply to intelligent BPM pharmacy software, a subscription or on-premise program that can promote business agility, thus, enabling for a company’s prosperity.

BPM Pharmacy Software As A Way To Address All Industry Challenges

Key benefits of a good BPM pharmacy software

Designed specifically for the needs of a pharmaceutical sector, modern pharmaceutical BPM solutions like bpm’online (https://www.bpmonline.com/pharma) help hospitals, medical centers, and independent pharmacies manage critical business processes, orchestrate marketing campaigns, and improve customer service. Actually, when chosen properly, pharmacy BPM software backed by a set of powerful tools can drive a plethora of other benefits, the main of which are:

  • Optimization of routine business procedures
  • Automation of document approvals
  • Standardization of transactions
  • Elimination of manual efforts and paperwork
  • The reduction of cost associated with compliance adherence
  • Quicker response to changes in the market
  • Consistent participant collaboration
  • A holistic view of customers, data, tasks, and processes across an enterprise, divisions, and affiliates
  • Enhanced Research and Development projects management
  • Increased staff productivity
  • Improved availability of information and smart role-based access permissions
  • Comprehensive document flow management with an audit trail and compliance log
  • Operational costs reduction through the workflow automation and better process visualization
  • Shorter time to the market and minimization of risks and errors
  • Better clinical trials tracking owing to powerful BAM capabilities of BPM pharmacy platforms

BPM Pharmacy Software As A Way To Address All Industry Challenges

Highlights of the best BPM pharmacy software

Business process management for pharmacy helps healthcare providers improve the efficiency and accountability of critical business processes and reduce the racking costs of research & development, sales, marketing, and service. Such as the process-driven CRM bpm’online helps create, implement, and monitor efficient processes across customers, employees, and supply chain while delivering metrics to evaluate individual and overall performance and identify process inefficiencies and lapses.  For this, pharmaceutical BPM software incorporates the following features:

Process engine

A web-based process engine with a drag-n-drop interface allows for designing graphical charts of the to-be processes. Advanced BPM pharmacy products feature a user wizard for effortless process modeling and quick running. Preconfigured elements help determine and edit the sequence of tasks (activities) that must be accomplished to produce a specific product/service.

By utilizing this engine, participants can link documents and other files for each process stage for auto-generation and approval. Also, it is possible to define compliance rules, business logic, and key performance metrics for every process instance that will be tracked in the real-time enabling for proactive management decisions.

Business activity monitoring

The BAM capabilities of pharmaceutical BPM software allow users generate custom reports and dashboards on the performance of processes and their owners. The solution provides an ability to track the progress of ongoing activities and events and report on KPIs determined for every process in a form of easy-to-read custom dashboards and stats what contributes to accurate data-driven decisions.

Customer relationship management

BPM for pharmaceutical companies provides solid CRM functionality to keep an eye on customers’ buying behavior and act upon their interests and demands. The CRM module allows for creating detailed customer profiles with a complete history of interactions, transactions, and cases. Modern BPM pharmacy solutions can easily integrate with a website and popular social media to ensure automatic enrichment of customer information. A CRM database enables for intelligent contact search and segmentation according to multiple attributes like profitability, location, gender, etc. promoting the development of target marketing campaigns.

Project management

Project management tools inbuilt into pharma BPM systems help design and manage various projects and campaigns, set project deadlines and budget, delegate tasks to their owners, determine the workload for every individual, schedule events and to-do lists. Reminders and notifications ensure a project does not overrun its designed parameters. Dashboards and reports will assess the project performance against the established plan.

Sales management

BPM pharmacy solutions can significantly help in managing sales by providing tools to:

  • Unify, maintain, and track the product catalog with a detailed description, expiry dates, and prices,
  • plan, coordinate and control advertising and drug promotion activities,
  • organize marketing research and distribution channels.

Actually, features and capabilities of a good BPM platform for the pharmaceutical sector do not stop at this point. Learn more about business process management and its functionality at https://en.wikipedia.org/wiki/Bpm’online_CRM.

BPM Pharmacy Software As A Way To Address All Industry Challenges

See also:

BPM in Pharmacy: Take Advantage of Integrated Industry Specific Processes
BPM software for successful business
What Does BPM Stand for And How to Make the Most Out of the Chosen Solution?
BPM for great success of a financial services company
BPM prices

Talk Like Your Customers – Get More Customers!

| Computers | No Comments

In the age of cut-throat competition, all the business to business sales follow a generic pattern of sermonizing their brand. They have a product that can simplify the tasks at their customers’ end, but do they have to go overboard in pushing the message. The solution to this perennial problem lies in understanding the customer requirement and breaking the clutter to make a mark in an already overcrowded space.

The world of SaaS has become more competitive with many players vying for their share of the customer’s wallet. The challenge here is to pick on the right positioning and be consistent in your messaging. When it comes to CRM, Email Marketing or Marketing Automation software, the competition becomes a close-knitted fare with everyone unleashing their bundle of features to keep themselves abreast with the market dynamics. If you quickly turn to the Google Adwords platform to buy keywords such as ‘marketing automation software’, they can cost you close to $25 per click. So, the quest is on to find other alternatives.

A quick chat with your customers can get you do the right things. If your target group is small and medium businesses, utmost care has to put on gathering user voice. Most of them may not be happy with the behemoths in that space and could be looking for lightweight CRM and Marketing Automation tools that offer value for their money. Also they may not use all the features bundled with an automation tool. It’s time to stay away from your typical tagline for a B2B company and come closer to your customer.

Keep the tagline simple and more customer-friendly. This honest approach will get you more trial sign-ups than those of overblown ones offering instant results. Something like ‘Understanding the needs of small businesses’, ‘Built with love for small business’ will instantly click with your prospective buyers.

Don’t worry about your team size and marketing efforts you’re putting in to increase your revenue. Even in the competitive space of SaaS, you can make the cut to emerge as a David pitted against Goliaths of CRM and Marketing Automation. That’s not all. You can scale up greater heights without any outside funding. Bootstrapping can be a key to your success.

A small change in your approach by striking honest and informal conversations with your customers will help you take a big leap in the SaaS market.

Here are few tips for the small B2B players that aid them to sail through any competitive waters. Don’t worry David is bound to take over Goliath.

Concision is the key, but play this card wisely

If you’re designing the homepage of your website or landing pages for your software, the norm is to keep the message concise with only the relevant information. This gets you more signups from the busy bees who are looking at crisp content that straightly hits the core. Something like Bitly does with its simplistic message “Shorten.Share.Measure”. The note sharing app, Evernote, also takes the same route to “Remember Everything”.

But don’t the lost in the stream of ‘short sells like hot cakes’. If your message needs more words, go for it. Sometimes, you have to think beyond conventional wisdom to help your leads understand how you are different from others, and it may take few paragraphs to put across your value proposition.

Don’t forget to run A/B testing to test whether long-form product pages work for your product or not. Optimize your website with easy to use testing tools such as Optimizely and VWO. Give your content writers a free hand to explain the product in detail and see how this version performs the test. More often, if a prospect is really interested to buy your product, the long or short of messaging won’t kill the intent.

Know what your customer has to say about you

When in doubt embrace tools such as Google Forms and SurveyMonkey to collect feedback and information related to survey.

A quick question to start-off the process can be “What was so interesting / surprising about using our product?”

This seemingly simple question will get your marketing activity rolling.

At times, you tend to overlook promoting couple of features, but your customers feel them to be surprising offerings. This activity helps you to note down all of them and follow-up with enhancements as a mark of listening to your customers that translates into effective customer engagement. Next time, you will ensure to add this feature in your collaterals – white papers, case studies, brochures and others.

A common practice is to compile the product testimonials from all the channels and host them on your website. It doesn’t stop there. A little tweak to their written feedback can transcend into a hard-hitting blog headline.

Stick to your core areas

Don’t make any false claims to your customers. This will tarnish your brand image in the long run. If you are in the business of CRM and Marketing Automation, float your message around the key features of your product, but not on all the possible areas it can venture in the future. Being innovative and futuristic in your approach is a good approach, but, in this process, don’t make far-fetched statements that may put your in a fix. Tell your customers about any hidden costs and ensure that transparency is maintained across all the stages of the customer life cycle. The message is clear. Surface your core competence and stick to it.

With your market, ponder the drawbacks that make clients come to your from your competitors for a plausible solution. Speak to them and get to know their likes and dislikes about their situation and how effectively you can offer them better solutions. Now, if you are unsure about your USP, then it’s time to think beyond the ordinary and ganer few more insights.

Getting your message straight can be hard at times. Businesses have to step into the customer’s shoes for better engagement. Show them how you are different and how can you make a change in their lives with your quality offerings. After a thorough analysis of what they like to read and how they want the communication to be, align your content strategy accordingly. A happy customer can keep the magical word-of-mouth flowing around. And nothing can beat this best marketing activity that works wonder for you SaaS product.