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Difference in SEM and SEO

The Difference And Relationship Between Search Engine Marketing(SEM) And Search Engine Optimization (SEO)

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When did you last search for something on the internet either through Google, Bing or Yahoo? That place that you were typing your text is referred to as the “search query” and it leads you to the page that has information related to what you are looking for. The page on which you land after clicking “search” is referred to as Search Engine Results Page. You can simply call it the “SERP.”

Studies carried out have shown that if you are higher on the search engine results page, your site stands a higher chance of being visited. That is, traffic to your site goes up. The question that one will often ask is how Google will determine who gets to be on the first page and on top. At this juncture, the issue of search marketing plays a role.

Search Engine Marketing (SEM) Categories

There are two categories for Search Engine Marketing,(SEM) that is:

  1. Search Engine Optimization or SEO. Refers to seeking to get to the top of the search engine without you paying for advertisement.
  2. Paid or pay-per-click advertisement. You get to the top of the search engine by paying for the advert.

Search Engine Optimization (SEO)

Just as explained above, Search Engine Optimization (SEO) entails using different tactics to get to the top of the search engine without having to pay for the advertisement. When you search for anything on the search engine, the results that will appear on the SERP are called the organic results. These are usually not paid for. They usually come under the paid adverts.

For you to get a higher rating via Search Engine Optimization (SEO), you will find it necessary to consult a search engine optimization company that will work on your website and give you a ranking that you desire. The said Company plays around with the key words on your site so that the search engine such as Google can easily find it.

What Google does is that it crawls throughout your site and looks for the matching keywords before it determines where to place you on the search engine.

Search Engine Optimization (SEO) Results

One thing to know is that the Search Engine Optimization (SEO) results are not guaranteed. The process of creating content may turn out to be expensive while the labor involved may also be exhausting. You also get to face a stiff competition from your competitors.

Paid Search Marketing

PPC offers you a higher chance of controlling the likelihood of your site being on top of the Search Engine Ranking Pages (SERP). In the case of search engine marketing, advertisers pay Google and tell them the terms for which their advertisements should show.

Google will display their ads and any time a visitor clicks on their advert, Google charges some cash. In search engine marketing, advertisers will not pay for the keywords to be shown. Instead, they pay if a searcher clicks on their advert. That is how the name pay per click comes in. The money that the advertiser pays is referred to as the cost-per-click (CPC).

How Paid Search Works

Search engine marketing entails the advertiser first creating a Google AdWords account. An equal to this is the Bing account. Having done that, they proceed to state the terms under which their ads will show once they have created the keywords.

There is a maximum Cost Per Click (CPC) that is attached to each keyword. This is determined by the advertiser. When we talk of maximum CPC we simply mean the threshold that the cost involved is not supposed to go past. This strategy is used so that the advertisers can bid on keywords that they view desirable to them.

Google carries out auctions to the advertisers in the AdWords auction. Google will then rank the advertisers basing on their bids and also their quality scores. Each auction is unique. This implies that in a certain search, the ad may be on position one and in another search, the ad may be in position three or four.

Getting in the Race with Search Engine Marketing (SEM)

The paid search campaign contains various ins and outs that one needs to be ware of before they can start search engine marketing (SEM).

You have to understand that your ad will require care and maintenance. Also, the bids are different just as mentioned above and therefore you are likely to be on top in one search and below in the second search.

However, this is advantageous since you are in control of how you rank unlike in Search Engine Optimization (SEO) that cannot guarantee you top position.

Get Indulged In Online Activities With SEO Services

Get Indulged In Online Activities With SEO Services

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Search Engine Optimization (SEO) is a process very useful in the online world. It can affect the way a site or a page is seen in the results given out by a search engine. Usually it has been observed that the higher a site will rank in the indexed list of a search engine the more number of visitors it will attract.

How did it go Earlier?

Previously all search calculations were mainly dependent on the data provided by the website admin. As examples we can state the keyword Meta label, or even give a list of the documents in motors like ALIWEB. Chicago SEO Service has given a reflection of the modern algorithms in their work. Taking the help of Meta information in order to record pages was done not to become dependable but because of the decision of the website admin.

Generally website admin create web journals for giving this information in an effective manner which is not so popular. Still most get past that movement with a casual approach which results in losing their “connection juice.” Connection juice may be defined as a support to the positioning of the pages.

Get Indulged In Online Activities With SEO Services

SEO Chicago uses this process.

SEO services can be categorized into:

  • White hat- White hats tend to produce results that have got a long lasting impression.
  • Black hat- Black hats are now banned after the search engines have been able to find out what they have been doing.
  • Grey hat- This is a procedure which lies in between white and black and covers both of their advantages.

Chicago SEO uses all these services.

Is SEO Appropriate?

SEO is not the perfect procedure for each site, and other Web promoting techniques can be more successful like paid publicizing through pay per click (PPC) campaigns, contingent upon the webpage administrator’s objectives. A successful Web promoting crusade might likewise rely on building top standard website pages to draw in and induce, setting up examination projects to empower webpage proprietors to quantify results, and enhancing a website’s change rate. Chicago SEO is no exception.

SEO may create a satisfactory rate of profitability. On the other hand, web search tools are not paid for natural pursuit movement, their calculations change, and there are no sureties of continued referrals. Because of this absence of insurances and assurance, a business that depends vigorously on web search tool activity can endure real misfortunes if the search indexes quit sending visitors. Web crawlers can change their calculations, affecting a site’s situation, perhaps bringing about a genuine loss of activity. As per Google’s Chief, Eric Schmidt, in 2010, Google rolled out more than 500 calculation improvements – very nearly 1.5 for each day. It is viewed as shrewd business rehearses for site operators to free themselves from reliance on web index movement.

Chicago has got a lot in store when it comes to SEO services. SEO Chicago has been giving awesome services that have been helping a lot in the online world. It helps a lot in e-commerce. Chicago SEO Service is expected to flourish further in future.

Debunking Cloud Concerns

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Cloud computing models offer businesses a cost-effective way to outsource IT applications and infrastructure services to a third-party service provider. It allows them to use applications and store data hosted on servers and databases that are owned, managed and supported by the service provider. A company simply pays for the cost of using the on-demand service and leaves the management, upgrades, maintenance and support tasks to the cloud vendor.

Over the past few years, a growing number of large, medium and small companies have moved to the cloud to reduce the complexity and costs of their on-site IT infrastructure. Technology consulting firm Gartner Inc. expects that a majority of firms will have their IT applications delivered as a cloud service over the next few years. According to the International Data Corporation, spending on cloud computing in 2014 will be over $100 billion.

Popular Misconceptions

Despite the tangible benefits of the cloud, several misconceptions have persisted in the industry over the viability of cloud computing. One of the biggest concerns involves data security and data availability. Cloud vendors typically use a shared infrastructure to host and deliver their services. Applications and data from multiple companies are often hosted on the same server, prompting some to raise questions about data leakage, improper access, data theft and loss of confidentiality. Many also worry about catastrophic service disruptions as the result of cloud hardware and network failures.

Debunking Cloud Concerns

Another popular misconception involves data residency. Many organizations in regulated industries such as financial services and healthcare have strict requirements about how their data is handled and where it’s stored. Large cloud vendors typically have highly distributed architectures and many of them use servers located around the world to host customer applications and data. As a result, companies that have data residency requirements have been reluctant to use cloud services for fear of transgressing regulations.

Perhaps the biggest misconception involves a loss of control. Many believe that outsourcing to the cloud results in an automatic loss of control over IT functions. Since enterprise data is hosted on servers owned and managed by a third party, companies often fear they have less control, or even no control over their critical data assets.

Vendor Investments

Although such concerns may have been valid a few years ago, they certainly are not true these days. Cloud vendors are acutely aware of how such issues can affect adoption decisions. Most cloud providers offer secure access control, user authentication, intrusion detection and encryption tools for protecting information in hosted cloud databases. Many have highly redundant architectures for handling server and network failures. Though vendors may use a shared infrastructure to host data, most have technologies and procedures in place to ensure proper data segregation and access control. Many vendors also offer contractual guarantees and service level agreements to ensure that data residency requirements are met. Plus, a plethora of hosting options is available for companies concerned about a loss of control.

Planning for the Cloud

As a small business owner, you should certainly be aware of all these issues, but you shouldn’t let them deter you from taking advantage of the cloud. The best way to move to the cloud is to do it in small steps. Cloud vendors allow you to outsource as little or as much of your IT operations as you want. Many companies start by migrating common applications such as e-mail and office productivity to the cloud.

Most large cloud vendors also offer a choice between a hosted and a fully managed model. With a hosted model, the vendor will let you use its infrastructure to run your applications, but you’re ultimately responsible for managing the application. With a cloud-managed IT service, the vendor assumes full responsibility for hosting and managing your IT applications and services. If security is a primary concern, vendors offer a dedicated hosting model under which your applications and data will be hosted on a server reserved exclusively for your use.

The key to a successful cloud deployment lies in knowing what questions to ask. Before you embark on a journey to the cloud, ask why you are doing it. Is it for the cost savings, for the flexibility or the reduction in complexity? Make sure you have a realistic idea of the return on investment. If you already have a large IT infrastructure in place, your real ROI may lie in the reduced complexity and not necessarily in reduced costs. Make sure you understand the operational and technical issues you’ll need to overcome for cloud computing to work in your environment. Most importantly, vet your vendor thoroughly. Before you hand over your corporate jewels to a cloud vendor, make sure the company has the technical and professional resources to handle your data in a safe and responsible manner.

Cloud computing is here to stay. The benefits are real and tangible for companies that take the time to understand cloud computing and how to take advantage of its innovations.

Why Investing In A Dedicated Server Makes Sense

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When it comes to web hosting, enterprises must make two major choices from the get-go. The first is the choice between a dedicated or shared server, and the second is whether to opt for a managed server or one handled by a firm’s own IT team. While selecting a shared server managed by an in-house IT team may appear to be the less costly choice at the onset, it can end up costing an enterprise far more in the end.

Why Investing In A Dedicated Server Makes Sense

Managed Dedicated Server Explained

Managed dedicated servers are servers devoted specifically to an individual firm. The company does not have to share its server with the any other companies, which automatically makes the server more secure, more effective and better able to handle large volumes of content. Adding a management team to the equation means someone else handles all the daily maintenance, operations and troubleshooting for the server, leaving the in-house IT team to attend to other tasks.

Top Strengths of Outsourcing Server Infrastructure

Business Intelligence

Outsourcing server infrastructure creates opportunities for business intelligence for any size firm. It gives smaller firms the same high-level data collection and analysis capabilities only enjoyed by firms with vaster resources, namely the IT labor to perform the collection and analysis.

Outsourcing ensures the team is in place without sacrificing any in-house staff and it ensures the team is always at the ready. Larger enterprises benefit by not having to wait until their own IT team is freed up from other duties to tackle business intelligence needs, providing rapid implementation to keep up with the smaller firms’ newfound capabilities.


Outsourcing server infrastructure provides continuous IT attention and support for any infrastructure needs, Business2Community reports. A managed server offers technical support for any number of issues that can crop up any given time. It also means the troubleshooting headaches no longer fall on the shoulders of in-house IT staff. Ongoing support results in high network availability and less risk of downtime that can cripple a business.


Server management agreements come in a variety of flavors, so to speak, with various options available for companies of various sizes and requirements. This allows enterprises to handpick a plan that fits their needs as well as their budget without paying too much for excessive services they may neither need nor use.

What a Managed Dedicated Server Does for IT Efficiency

One of the greatest benefits of opting for a managed server is the boost it can give to IT efficiency. Instead of focusing on the daily duties of infrastructure management and maintenance, the IT team can instead focus its efforts on improving the overall efficiency and power of the enterprise.

The IT team can do this by using its freed-up time for the maintenance and updating of company software pieces. Software is what allows a company to stand out and thrive, and putting the IT team on software maintenance puts company resources where they matter most. With mundane infrastructure maintenance, troubleshooting and support no longer on the IT team’s agenda, the team can play a more vital role in growing the business rather spending all its energies maintaining it.

A Novel Outlook Towards The Search Engine Optimization

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Search Engine Optimization – a process that accommodates a humongous data and information inside it. There are many websites and SEO experts who are following this data, which proportionately affects their working process. In fact the SEO professionals are having a tough time with the Google’s algorithm changes. In accordance to the Penguin 2.0 update in May, all of these professionals have been evaluating their link profiles to ensure a secure process.

A Novel Outlook Towards The Search Engine Optimization

As far as the first version of Penguin update is concerned, it did mention that the quality of the links matter more than the quantity. Hence no one should ever outsmart Google’s algorithm, since there always lays a chance of the web portal being penalized.

Link building has always been the major part of SEO, henceforth this becomes very important for every webmaster and search engine marketers to understand and define the term good link. Google will certainly never have come out with a definite description of a Good Link. Nevertheless one can figure out a handful of qualities, which together will form out a Good Link.

To list some of these qualities are:

Application/ Relevance:

Relevance or so to say appropriate application of a link to your website niche is what can be defined as a Good Link. A link from a trusted and legalized site is what that will help rank the website well in the various search engines. Instead of being happy with a high-quality link one must be assure that whether it is relevant to the portal or not and is exactly appropriate of being established in the website.

The major question has always been “Would this link drive me the kind of traffic I want for my portal?”. An answer to which will help in fetching relevant links.


Google has always been very particular about the fact of the content being decidedly original. It mostly prefers for content written from a real perspective rather than writing it from the standpoint of search engines. A site that is trusted is always the catch to opt for a good link. At times it also depends on the content which describes the portal completely. Hence a link from the a recognized blogger or content creator does also brings on the same effect, or should we say is also relevant.

However defining the overall trust is not always easy, a few things that can actually help are:

  • A well-recognized search engine, which determines the age of the domain.
  • Recognizing for the Page Rank of the website, which does implies to some amount of insight into the portal.
  • A browser tool bar which can actually help out recognize and assess the quality of the domain, such as SEO Moz. This evaluates the domain authority, page authority and moz rank of the portal.


Google has a tendency to prefer for websites that is full of great content as a result of which people link to it naturally. For instance the famous Wikipedia establishes the most quality content. While the content there inside Wikipedia is not always relevant but it provides its readers with further information and explanations, due to which it is always loaded with quality of back-links.

This is the major reason for Wikipedia getting ranked by Google on the first page. Owing to its natural content it receives the most success.


It is always best when the links to the site are received from a variety of domains and sites. Numerous of links from a single source will most likely be viewed as an unnatural condition by Google. Rather it would always be preferred to have different sites endorsing your website.

About Author: Hi my name is Alice. I am working with an It company. My personal blog is The Design Boyz. By Profession I am an article writer. My Previous article is all about the Local SEO. To see the previous post click here.

Social media agency proclaimed “Rookie of the Year”

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Fishbat, a social media agency, has been proclaimed by Hauppauge Industrial Association (HIA-LI) as the “Rookie of the Year” during the yearly Business Achievement Awards.  Owing to its success in the world of digital marketing and after only two years of being in operation, the social media agency was named the winner of one of the most esteemed business achievement awards from Hauppauge Industrial Association. Every year, the organization distinguishes the most flourishing businesses on the Long Island. The Business Achievement Awards are divided into four distinct categories namely: Small Business Achievement, Large Business Achievement, Rookie of the Year and Not-for-Profit Business Achievement.


The chief executive officer at Fishbat, Clary Darrohn, said that they were so privileged to receive the award from Hauppauge Industrial Association. He thanked the organization for considering them in the category awarded. He added that they started the social media agency two years ago and it has been such a long way for them. He also said that they work hard each single day single day so as to continuously deliver services that are of high quality to the clients and that the award was a testimonial of how working hard pays off. Darrohn also said that the social media agency was very proud to be named Rookie of the Year for 2013.

From just a startup that only had 4 partners to one of the top social media agencies with more than 40 employees, Fishbat has risen tremendously over the last two years. The agency is one of the only unique online marketing firms offering a full-service on Long Island. Since its inception in 2011, it has improved the online existence of all their clients using effective social media, search engine optimization, video production services, web development and public relations. With the use of their avant-garde strategies for online marketing, the social media agency has enabled Spartan Race, a prominent series of obstacle course racing, to earn popularity worldwide, and gaining almost 3 million fans. After putting into practice a sampling campaign in the social media, Fishbat helped NewVo Beauty, an online supply store for beauty products, achieve more than 65,000 likes on Facebook in just two months.

Speaking after being named the Rookie of the Year, Darrohn said that the award meant so much to the agency. He however added that the agency would not have been able to achieve so much were it not for the helpful team of employees they had. He thanked the employees for enabling them win the award and at the same time applauded the rest of the nominees and winners. He added that they could all make the business community of Long Island to be successful.

Fishbat, together with the rest of the winners, will receive the award at the 19th Annual Business Achievement Award Gala Luncheon of Hauppauge Industrial Association that will be help on the Thursday 12th September from 11.30 am to 2 pm. The luncheon will be hosted in Woodbury, New York at the Crest Hollow Country Club.

Social media optimization taking over from SEO

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Search engine optimization has been the preferred internet marketing tool but it has always been somewhat a flawed concept. At its worst, SEO referrers to making the web content to be less interesting for the readers but allegedly better for the mysterious algorithms and the search robots which decides the order by which the results appear on Google search. At its best, SEO means that you get nothing extra than following the best practices in creating clear and accessible websites that have meaningful titles, intelligent content, no broken links, descriptive attributes for images and everything else makes a web destination that has high-quality.

Social media optimizationSearch engine optimization is however currently on a dying trend. A remarkable post by Dan Graziano disclosed a search on Google might only display 13% of the organic results with the rest being just junks and ads. A recent report from Forrester detailing on how the consumers arrived at websites in 2012 indicates that social media is catching up with the search and it accounted for 32% of the website discoveries compared to 54% of the search. This, according to respondents from the US is an increase from 25% in the year 2011. There has also been a growing trend where results that are localized are delivered to the users of mobile phones, possibly by the use of an app instead of a web page. This has been identified as another one of the reasons why the traditional search engine optimization has been losing its importance.

A better model for the businesses that are using the digital marketing tools is to take into consideration the meaning of being social media optimized, focusing only on the interaction that is consumer-centric, rather than just trying to set up property for the website while hoping that Google will distribute the hits. It is common knowledge that simple recommendations from friends can be more important to a business than what you can ever hope to achieve a from a search engine algorithm.

With the above being said, many people start to ask themselves what is social media optimization, commonly referred to as SMO. Social media optimization is all about welcoming people into a conversation rather than just relaying the message. SMO is about listening to the chatter taking place on the social media and then acting on those results so that you can promote your business. Social media optimization is a twitter handle or a hashtag on each advert, plus a reactive team in the wake of that presence of social media for the people who respond to it. It is also about multiple touch points being integrated on several channels in order for the customers and the clients to get a reliable experience from all those channels.

The above features of social media optimization are not that easy as it may seem to implement. However, the technology to integrate them is now available and when implemented, they will have the ability of not only increasing the number of sales but also changing the experience that the customers get. With social media optimization in place, search engine optimization will not be missed anytime soon.

Google reported to be sending warnings for natural links

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As if it was not enough that out of the fear of Google had prevented many people to link to other sites and also made them request that legitimate links be pulled down, some people have now reported that Google is actually sending warnings for unnatural links to some sites which in reality are based on links that are natural. It has not been confirmed it the warnings have been sent often but Barry Schwatz, from the Search Engine Roundtable, seems to have established at least an example from the help forum thread of Google.

Google reported to be sending warnings for natural linksThe webmaster said that he received a warning from Google in February but explained that it was understandable as he had worked with Search Engine Optimization that did adverts previously and had received a lot of unnatural links from individuals he didn’t recognize. He explains further in writing that they spent the last few months contacting various webmasters and getting links un-followed and removed and in the process disavowed about 500 links. After that, they also stopped the redirection from their old domain which he says has quite a number of spammy links point.

The webmaster says that according to them, they have done everything possible to comply with the guidelines of Google and it has been at a significant amount of time and cost to the company. He also adds that they have totally stopped working with the agencies as they try to follow a quality approach. The webmaster says that after Google declined their last request for consideration, they were sent URL,, as an example of one of the bad links.

The web master claims that the post is completely legitimate and it was not in any way influenced by them. He explains that the post contains information about a campaign they are running, adding that he feels as if the link warnings are sometimes just random and that after that, he didn’t think there was any sense in filing another consideration request on the same circumstances. The webmaster also notes that there is no existing relationship between his company and the blog that Google has said contains bad link. A participant in the discussion points out that the keyword link “Guide to Recycling” contained in the article and pointing to the page of the webmaster could be the cause of the problems.

However, the webmaster responded that the keyword link had been chosen by the blog itself maybe because they thought that it would describe best what his company did. He says further that his company had no influence in it and it did not have an interest in being ranked for the keyword “Guide to Recycling”. Considering the webmaster’s story, the link that Google had warned about seems to be a natural one. More interesting is that the participant who suggested the issue was the “money keyword” also complained that the same thing happened to their client. Schwartz thus suggests that the webmaster disavows the link and finds similar ones like it and do the same. However, even if this is excellent search engine optimization advice, it also brings into light that webmasters are possibly being forced by Google to ignore links that are legitimate.

Addition of a writing team strengthens internet marketing services for Cyberset

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Cyberset Corp. is a leading and highly valued internet marketing company that is renowned for helping numerous clients to meet their business objectives through an approach that is content driven to the art and science of search engine optimization. In a bid to keep up with the increasing demand for new search engine optimization content due to more clients seeking out the internet marketing services of the company, Cyberset has three new talented writers who are adding their expertise and style to the writing talent mix at the firm. The new writers, Harrison Leonard, Dan Banas and Meg Boberg have joined the firm’s veteran writers, Bob Westal and Blake Wilding. The new team is revitalizing the Cyberset’s unrelenting search engine optimization push through generation of public relations focused on the web, undertaking of efficient marketing services on the social media and streaming steady contents to the websites.

CybersetDan Banas was the 1st writer to join the company and he has proven to be an extremely skilled and creative addition to the SEO content writing team of Cyberset Corp. The Cyberset team has described him as an astute generalist who has a gift of discussing the important grainy business details of the company with style and intelligence. Before joining Cyberset, Banas was a distinguished writer who had written SEO content on various topics such as technology and higher education. During his free time, Banas is a blogger and journalist who covers the entertainment scene.

Meg Berg is a more recent addition to the SEO team of Cyberset but in the short time she has been there, she has created a reputation for herself with exceptional content that has pleased the clients and which has been featured in several website. Ms Boberg, an accomplished journalist, has written powerful content on various topics which range from equestrian sports to health care and many others. Ms Boberg is fluent in Spanish and Italian and during her free time, she takes pleasure in horse show jumping.

The 3rd addition to the SEO writing team of Cyberset, Harrison Leonard, has a diverse background that includes politics, music industry and law. He also brings a lively writing style which has generated interest on several websites. Prior to his graduation, Leonard won a columnist award from Daily Sundial of Northridge in 2010. He brings the same energy to his point of view on behalf of the highly assorted clientele from Cyberset. Leonard is also a talented guitarist and according to The Source, he performs with the Progressive rock band.

The search engine optimization writing team from Cyberset Corp. has, in many aspects, being the heart of efforts driven by content that is offered by the quickly growing internet company that has provided considerably successful internet marketing services to business in a wide range of fields. Cyberset Corp. which is based in San Fernando Valley, at the heart of Los Angeles, is a company that recognizes that quality SEO content is the key when it comes to the online landscape that is being experienced currently.

Benefits Of A Responsive Website Design

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When the internet was booming, websites were simple, clean cut and very grid-like. In recent years, websites have gone from being bland and spacey, to vibrant and user-friendly. If you have a business in the last 10 years, then you better make your website mobile-friendly. Most people do not even use their laptops and their first and quickest option is their phone. The term Responsive website design means the structure is based off of the browser and device used to visit them. Only website must be designed, but can change with the platform.

More than half of the world owns a mobile phone. That means that five billion of the total population.  Companies would not be able to keep up with the mobile site demand that is happening right now. A small amount of websites are optimized for mobile devices and if you chose to invest in responsive web design, your company will go far.

With Search Engine Optimization (SEO) being a necessity for all companies, being able to have a unified website helps your strategy. You do not have to worry about having multiple URLs and different websites, which is confusing. Instead of chasing away business and potential clients with your multiple website names, you can just condense to one and make it popular on sites like Google, using your SEO strategy.

Some websites still give you the option, when using your mobile device, to go to “full site” when you go to the URL, but that just means more navigation and waiting. If the site is just compressed to sit the mobile device screen and the same options are available universally, then user satisfaction will be higher. The days of old “full site” links will be gone if you have a universal platform for your website.

Website design is not cheap. Those who want their own website and want to copyright it have to by the domain name so they can be completely individualized. If you have multiple website designs for each device, then you are forking up money for each and that can get extremely expensive.  The more cost efficient option is a universal design, which not only helps with less pay out, but also helps build your brand and logo because it is the same on each platform.

Like search engine optimization, the term analytics is very important to digital companies. Analytics means the data found from users and visitors can be seen by the website owners. It is easier to keep track of development and traffic when you don’t have to check the amount of traffic on different sites. There are hundreds of website development companies that are available for site building, SEO, analytics and the universal platform.

Author Bio: PTS Multimedia is a website design company that builds responsive websites. We also provide full inbound marketing strategies that are tailored to your business to increase conversion and traffic on your website.

SEO Boosting Tips: Get Higher Ranking With Them For Better Returns

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Search engine optimization (SEO) refers to a no-advertising approach to promote a website on the basis of legitimate marketing practices and search engine directives. So, website owners who want to enhance the search rankings of their web-portals and want to co-ordinate better with their SEO service providers, may go through the remaining article to get a better understanding about these online marketing issues.

Ways to Boost SEO Results

You can use the SEO tips discussed here in this article to get better search results for your website:

  • Use Google Analytics
  •  Once visitors land at your website’s home page or any other page and moves around in there, then have you ever thought of finding out the reason for which they’ve moved from one page to another? This is known as ‘exit page’ and this, you can evaluate by the use of Google Analytics.The fact is that you should know the reason behind their exit from any particular page and work on that accordingly. For this, you need to introspect your own website from the visitors point of view like user-friendliness of your website or its content.

  • Evaluate the CTR
  • To measure the outcome of your advertisements, it is very important amongst various other things to evaluate the click-through rate (CTR) of your website. This SEO factor is determined by calculating the overall number of clicks your website received by the number of times your ad came up in front of the visitors. Keep track of your website’s CTR on an advertisement and check that the next month to see whetther or not that benchmark CTR has gone up as compared to the previous month/s.CTR will definitely rise with the availability of high quality content for your visitors who can also make purchase decision or contact you with respect to the products/services that you are offering.

  • Employ Google Adwords
  •  If you are employing Google Adwords as one of the strategies to promote your website, then are you paying for every click or only for the impressions? In a pay per click advertisement deal, you’ll have to pay only when a user clicks on your ads. On the other hand, paying per impression implies that you are paying even if it has shown up on search results.This is mainly useful when you are trying to install an overall brand awareness campaign with the use of images on an already famous website. However, a good pay-per-click (PPC) campaign may be sufficient to meet all your paid promotional concerns.

Furthermore, your each and every keywords are important in their own right because they carry a definite amount of visitors with them. So, in order to be judicious with the choice of your keywords, it is best to use SEO tools like Google Keyword Tool.

Are You Aware Of The SEO Advantages Of Blogging?

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Recently, blogs are considered an essential marketing tool to promote your product or service. You can draw traffic to your blog with the help of search engine optimization. Make sure you update the blog with informative and quality article to achieve desirable result. If you draw traffic to your website, your blog may achieve high PageRank in the search results.

Here are a few points you need to consider when you plan to blog along with SEO benefits:

1. Unique Content:

 You need to update your blog with quality and informative content. It is considered to be an effective SEO strategy to draw traffic to your blog. If you provide unique content frequently, then the search engines may favor you. Generally, the search engines favor blogs that help to provide correct information to the visitors. Make sure you provide unique contents along with appropriate keyword density. It can help the search engines to index the page with ease. It’s considered to be an essential part of the SEO. Therefore, your blog may help to achieve higher rank in the search result. You can manage to promote your service or product with the help of your blog with ease.

2. Key word/phrase:

 You can use the Google keyword tool to find relevant keywords or phrases in accordance with the niche of your blog. Make sure you increase the use of “long tail keywords” in your contents, as they occur less frequently in search engine indexes. You may find less competition when you use key phrases, and they can help you achieve desirable result. If you have mortgage loan websites, then you can use key phrases like “how much loan can I afford?” You can use different phrases related to mortgage to achieve desirable result.

3. Frequently update your Website:

 Make sure you frequently update your website as the search engines favor blogs those frequently update contents. You’re not required the knowledge of HTML or other coding language to publish contents in the blog. You need to write in a box and click on the publish option. If you keep updating the blog frequently, it gives the search engine crawlers a reason to index your blog from time to time.

4. Get inbound Links:

 Make sure you get inbound links from other site, when you plan to promote your business blog. Remember, outbound links are essential along with inbound links. Make sure you get back link from authority websites like .gov or .edu.

Therefore, you need to keep the above mentioned points in mind while blogging with SEO benefits. You can easily promote your business blog and achieve beneficial result in the long run.

SEO and its work

| SEO | No Comments

SEO is an abbreviation for “Search Engine Optimization”. It is a technique used to make the website more search engine friendly. Search engine friendly means, when you are sourcing the information about your products and services on search engines, then an optimized site will rank higher in search engine results. This higher ranking will increase the traffic to your website. Optimization of a website is done by making use of SEO keywords and phrases.

Implementation of keywords

It is important to include specific keywords and phrases which are related to the site in articles or the website content so as to drive traffic towards the website. If the keywords and phrases are chosen well, then it can boost up the ranking of the website in search engines when a search is performed by potential customers. The best way to know the keywords which are searched by the users is to make use of Keyword tool rather than guessing it by your own. There are many keyword generator tools available for free online and even you can purchase it.

Application of keywords:

Applying the keywords and phrases into the articles, websites is not just simply throwing it randomly. The keywords and phrases chosen must be written in the content in such a way that the content remains meaningful. These keywords can be placed within the heading, body of the text, the descriptions etc. If you add only one keyword or phrase in your content, then it will not boost up your website’s ranking. On the other hand, if you add lots of keywords and phrases, then the Google will not be able to optimize it as it will create confusion for Google. Therefore, it is recommended that include keywords and phrases in the middle ground i.e. Neither single nor too many. Make use of only those keywords which works best on that particular page.

Finally, the best way to achieve the excellent optimization for your site is an SEO company. An SEO Company is experienced and is specialized in all the services. It knows about each and everything about SEO and helps in driving the traffic to your site. It removes all the hassles which are making your site low ranked. They use the best techniques to get the competitive keywords and work on it.

If you are looking for an SEO company, then you must look at the following things:

  • See      the examples of their previous work
  • Check      the reviews and feedback from the company
  • Offering      Professional SEO services.

Make sure you choose an SEO company which provides Professional SEO Services. Such an SEO company never makes use of any black hat techniques and hence helps in driving organic traffic to your site.

Author Bio— I am Shalini. I am working in “SEO RANK SMART” Since last more than 5 years as an SEO. SEO RANK SMART is the best SEO Company provides best Services its clients.

Cloud Opportunities

| Business | No Comments

To say that cloud computing has transformed how we produce, process and distribute business information would be the understatement of the century. While full-scale cloud adoption has had its fair share of challenges making traction with larger scale and smaller companies alike, it’s undeniable that cloud platforms as diverse as DropBox, SalesForce and Skype have made life easier. In company meetings and official business documentation we call this “efficiency,” but that’s exactly what the cloud is about. It takes computing-heavy processes and helps businesses transform them into easily-managed and delivered services.

The Cloud Problem: Small Businesses vs. the Cloud

According to a recent report by IT research analyst firm Freeform Dynamics, roughly 70% of small businesses state they aren’t likely to migrate to the cloud in the near future, and some won’t bother with the cloud integration discussion at all. This is telling in a lot of ways. First and foremost though, it reveals a misunderstanding of how the cloud can be used to benefit their business and boost their bottom line. Let’s investigate some real-world ways the cloud makes life easier, or, “boosts efficiency”.

The Cloud Solution: Efficiency

· Cloud Backup – According to, there were upwards of 1500 incidences of major data loss in 2012. Only a few months into 2013, there has already been reported over 350 instances. The bottom line is that you’ll lose data at some point, and your robust security tools won’t make a difference. What matters is what you do in the event of lost data. For small businesses, cloud backups are a cheap and easy solution that allow for simple off-site backup procedures matched with seamless data recovery tools.

· Cloud Storage Solutions – Cloud backup storage is easily the most popular type of cloud-based service out there. It has transformed the way we view data storage. Instead of opting for bigger, better and faster on-premise storage components, we seek out robust cloud storage platforms similar to DropBox, Google Drive and While SMBs aren’t eager to fully jump on the cloud bandwagon, they are likely using cloud storage store information to make it more accessible to certain team members.

· Affordability, Scalability, Flexibility, etc – Affordability, scalability and flexibility is at the core of the cloud, and is often overestimated or underestimated, but not rightly understood within the adoption conversations that many businesses are having. The truth is from a cost and scalability perspective, you really only pay for what you use. From there, as your business grows or scales back its needs, you can almost instantly scale up or back your cloud services to meet your needs. This allows you to focus your IT budget on business-specific tools that help grow your business.

SMB Growth through Cloud Services

Whether you’re renting access to applications, or you’re using a cloud-based platform to deliver a more meaningful user experience to your customer base, the cloud can and does make life easier for your business. It allows you to focus on what matters: growing your business.


Limitations Of SEO: Indeed A Cause For Its Failure & Ruining Of Good Will Of Operators

| SEO | No Comments

SEO/Search Engine Optimization are nowadays having become an attacker’s paradise. Every now and then people complain about SEO. SEOs happen to build up at an alarming rate but are prone to down-falling. People working at SEOs are even started hating the same. SEO drag public attention from search engines, it does its work in such a way so that it does not get bored from that very search engine.

SEOs are charged because to some people, SEOs are responsible for spam, which is actually a myth. All SEOs are not spam; there are two kinds of SEO, one which happen to work without violating any cyber rules, while the next one does so. The second one is responsible for carrying spam to any page/site. Unknowingly people grumble about both the kinds collectively.

However, there is a 3rd kind which could be categorized into two more groups. The 1st one has this tendency to share links that consists of offers for every other occasion. It kind of draws people’s interest by providing links that would also help one promoting his/her website. It even helps promote search engine marketing. It provides offers, like if a thing is taken, that would help selling another one for free and hence it also provides rebates and discounts etc. But these links are not enough beneficial for a site that belongs to any other person, who wants to draw interest out of the same.

Limitations Of SEO

The 2nd sub category drags attention of the public by sending forms, leaflets online which is meant to be filled up to fulfill their interests. For an instance it provides a one the guidance to update one’s website for free, and also helps in promoting the same through their own websites. It helps one knowing how much secured his/her website is, the quality of the website, the content of the website, the quality of the links on the website that are posted, if any broken link is found, then the same is informed. Profiles on social networks are updated automatically without any internet hazards automatically.

Google is very keen about fake and duplicate websites; it tracks each and every site/link to ensure that the same is not a fake or just a copied matter. Such sites are blocked by Google tracker itself and the website gets penalized.

Some SEOs are a reason for hatred, because they are really annoying and deliberately piss people off. SEOs are hated because many of these actually hacks away the money from people by promising them to provide a service that would be worthy of it. But it turns out to be a fraudulent one, and hence ruins of people’s trust on SEOs.

Even there is a certain type of SEO that sends spam, sends fake links is responsible for copying software’s, pages etc. It is not bothered about anything around it.

All these factors happen to affect the reputation of SEOs badly. People are hard to get convinced about SEOs and thereby causing a huge loss to the operators who actually have a good will and work for the people’s benefit.

The benefits and advantages of professional web design and SEO

| SEO | No Comments

In the recent past it has been proven that more than sensible to publish ads and commercial advertisements all over the real world, even on television. Suddenly with the gradual rise of advertising in the internet it has all of sudden become evident that advertising through the Internet are the best way to go beyond all other forms of marketing and advertising whether it is for a specific service or business or if anyone just want to achieve more notice through his/her own personal website-SEO company. It is one of the best ways to go earlier than anywhere else.


Search Engine Optimization is an online marketing technique that can provide extremely beneficial outcomes. The positive results of SEO have seen a gradual increase in the several companies, from numerous industries, which are now focused on investing a large amount of the company budget in owning the highest positions in respect of the search engines. Search Engine optimization can also be considered as a sequence of practices which can influence the website’s rank in the search results.

The main aim behind the implementation of an SEO campaign is the improvement in the SEO rankings. The benefits of gaining higher rankings on SEO results pages are that it increases recognition, syndicating the websites to other external web sites.

The standards of the SEO Company dictate that the individual website and its customer come first while choosing SEO Bendigo. Residing in the Bendigo region can be a huge plus side when talking about SEO Bendigo with the aim of advertising a particular website or attracting an audience. But, the problem with it is that one need to exactly know how to attract the majority of the audience. The concept of SEO in the field of marketing is no doubt a very confusing matter that cannot be dealt without the suggestion of an expert SEO company, like Bendigo or something other.

Web design Melbourne associates or SEO Bendigo can help in all sorts of SEO Bendigo needs. It is also very helpful in teaching the fundamentals of website designing, in order to attract the majority portion of the desired audience for whom the website was designed. Websites are a very important part of any business organization. Search engine marketing is arguably considered to be a very cost efficient in comparison to other methods of marketing.

In the world of Internet marketing and online advertising things often becomes a bit hectic and for this reason need to be an independent and strong SEO business behind each and every step to ensure that the business is run in a top quality manner.

Web designing is extremely significant. Once it is done efficiently, it can attract maximum people and can increase the traffic of the website. This can increase the earning of the company. This is the main reason why the companies give great emphasis on hiring efficient expertise web designers. It is the tendency of the society to look at the attractive things and fall in love with them