optimization seo

Benefits Of A Responsive Website Design

| Web Design | No Comments

When the internet was booming, websites were simple, clean cut and very grid-like. In recent years, websites have gone from being bland and spacey, to vibrant and user-friendly. If you have a business in the last 10 years, then you better make your website mobile-friendly. Most people do not even use their laptops and their first and quickest option is their phone. The term Responsive website design means the structure is based off of the browser and device used to visit them. Only website must be designed, but can change with the platform.

More than half of the world owns a mobile phone. That means that five billion of the total population.  Companies would not be able to keep up with the mobile site demand that is happening right now. A small amount of websites are optimized for mobile devices and if you chose to invest in responsive web design, your company will go far.

With Search Engine Optimization (SEO) being a necessity for all companies, being able to have a unified website helps your strategy. You do not have to worry about having multiple URLs and different websites, which is confusing. Instead of chasing away business and potential clients with your multiple website names, you can just condense to one and make it popular on sites like Google, using your SEO strategy.

Some websites still give you the option, when using your mobile device, to go to “full site” when you go to the URL, but that just means more navigation and waiting. If the site is just compressed to sit the mobile device screen and the same options are available universally, then user satisfaction will be higher. The days of old “full site” links will be gone if you have a universal platform for your website.

Website design is not cheap. Those who want their own website and want to copyright it have to by the domain name so they can be completely individualized. If you have multiple website designs for each device, then you are forking up money for each and that can get extremely expensive.  The more cost efficient option is a universal design, which not only helps with less pay out, but also helps build your brand and logo because it is the same on each platform.

Like search engine optimization, the term analytics is very important to digital companies. Analytics means the data found from users and visitors can be seen by the website owners. It is easier to keep track of development and traffic when you don’t have to check the amount of traffic on different sites. There are hundreds of website development companies that are available for site building, SEO, analytics and the universal platform.

Author Bio: PTS Multimedia is a website design company that builds responsive websites. We also provide full inbound marketing strategies that are tailored to your business to increase conversion and traffic on your website.

SEO Boosting Tips: Get Higher Ranking With Them For Better Returns

| SEO | No Comments

Search engine optimization (SEO) refers to a no-advertising approach to promote a website on the basis of legitimate marketing practices and search engine directives. So, website owners who want to enhance the search rankings of their web-portals and want to co-ordinate better with their SEO service providers, may go through the remaining article to get a better understanding about these online marketing issues.

Ways to Boost SEO Results

You can use the SEO tips discussed here in this article to get better search results for your website:

  • Use Google Analytics
  •  Once visitors land at your website’s home page or any other page and moves around in there, then have you ever thought of finding out the reason for which they’ve moved from one page to another? This is known as ‘exit page’ and this, you can evaluate by the use of Google Analytics.The fact is that you should know the reason behind their exit from any particular page and work on that accordingly. For this, you need to introspect your own website from the visitors point of view like user-friendliness of your website or its content.

  • Evaluate the CTR
  • To measure the outcome of your advertisements, it is very important amongst various other things to evaluate the click-through rate (CTR) of your website. This SEO factor is determined by calculating the overall number of clicks your website received by the number of times your ad came up in front of the visitors. Keep track of your website’s CTR on an advertisement and check that the next month to see whetther or not that benchmark CTR has gone up as compared to the previous month/s.CTR will definitely rise with the availability of high quality content for your visitors who can also make purchase decision or contact you with respect to the products/services that you are offering.

  • Employ Google Adwords
  •  If you are employing Google Adwords as one of the strategies to promote your website, then are you paying for every click or only for the impressions? In a pay per click advertisement deal, you’ll have to pay only when a user clicks on your ads. On the other hand, paying per impression implies that you are paying even if it has shown up on search results.This is mainly useful when you are trying to install an overall brand awareness campaign with the use of images on an already famous website. However, a good pay-per-click (PPC) campaign may be sufficient to meet all your paid promotional concerns.

Furthermore, your each and every keywords are important in their own right because they carry a definite amount of visitors with them. So, in order to be judicious with the choice of your keywords, it is best to use SEO tools like Google Keyword Tool.

The Major Constituents of Search Engine Marketing

| News, SEO | No Comments

If the online marketing activities were combined and given a single name, then the right name to give them would be ‘Search Engine Marketing’, as most of the online marketing activities are directly or indirectly related to search engines. The search engines are the nucleus of online marketing and all the activities revolve around them.

When it comes to search engine marketing (SEM) there are three major areas of it, and many companies provide services related to these areas of SEM. These areas include, search engine optimization, Pay per click management and social media marketing. The lines below give a detail of these areas of SEM.

1. Search Engine Optimization (SEO):

As the name indicates, this activity is concerned with optimization of a website in the search engine results. The service provider works on applying different techniques that make the website likeable in the eyes of search engines and make the website rank high in response to the particular search query. Some of the methods adopted by SEO service providers to increase the ranking of a website are:

  • By conducting an apt keyword research and finding the most relevant keywords.
  • Adjusting the selected keywords in the content and Meta of the website
  • Designing a search engine friendly website
  • Building content around the selected keywords and propagating it for the purpose of back links.
  • Increasing the number of back links and abiding by all the instructions of search engines to make the website rank high in results.

2. PPC Marketing:

Compared to the organic way of attracting visitors towards a website, the other way in which visitors can be attracted is PPC marketing. PPC is considered a very affective and viable part of SEM campaign. In PPC a business pays search engines to let them have it run its ads in the search results of a particular query. Although apparently simple but the process of PPC marketing is very complicated and requires a professional monitoring the activities of the campaign. A PPC marketing services provider would manage the campaign in the following manner:

  • Selecting the right keywords to bid against so that the ad appears at the best possible position for the particular keyword
  • Setting the right budget for different ads so that maximum ads could be displayed in the total budget of the campaign
  • Writing an attractive ad copy that is persuasive and provokes the user to click on the ad
  • Applying analytics to monitor the conversions and flow of traffic

3. Social Media Marketing:

It is the recent development in SEM. Although, social media marketing is not related with SEM directly, however its relation with search engines is very covert and strong. The activities performed on social media platforms have a strong influence on the above-mentioned to activities. The social media marketing services offered by a company may include:

  • Managing social media profiles
  • Communicating with the customers and clients on social media platforms
  • Developing brand promoting content for profiles

Conclusion:

In short, SEO, PPC and Social media are the major active elements of search engine marketing. A business which wants total search engine dominance should work on all three of these areas.