search engine optimization

The Ethics of Online Reputation Management

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Few things impact an organization more than its reputation.  In the wake of the Lance Armstrong fall from grace, the nonprofit organization LiveStrong, which is dedicated to fighting cancer and was founded by Armstrong, is struggling to survive the PR fallout. More companies are recognizing how precious their reputation is to survival and competitiveness, and they are turning to online reputation management services to protect theirs.

As the ORM industry burgeons, many of the techniques they utilize have come under fire.  The most widely used form of online reputation enhancement stem from search engine optimization (SEO) methods to push up websites’ rankings.  The basic concept is that favorable websites can be pushed up to the first pages of search engine results, which in turn shunts unflattering content to the rarely viewed later pages.

Of course this raises the question: are consumers receiving an objective picture of a business?  The easy answer is probably not.  Businesses that can supplant critical posts from unhappy customers are not providing a fair and balanced image of themselves to potential clients, but marketing isn’t about providing objectivity.  Marketing a business or product is about connecting consumers with the goods and services they need, and the argument can be made that the majority of companies engaging in ORM are still supplying the majority of their customers with satisfactory products.  Otherwise, they wouldn’t be in business.

There is also the counter argument that ORM will suppress a few bad comments and maybe a wayward news article, but it isn’t possible to shield the entire world from consistently bad actions by any organization.  The role of ORM is to help propagate a positive image and contain a minor outbreak of negative PR, but there are just too many news outlets to get the word out if a company is habitually incompetent or malicious.

The role of most ORM companies is to monitor the public’s opinion of an organization and massage it to favorability.  It is not possible for any organization to completely strong arm the public into liking something it genuinely does not favor.

There are some techniques that online reputation managers use that can be termed black hat, but the majority of them are predicated on the objectivity and fairness of most third parties.  Many ORM companies will simply ask a webmaster to remove unflattering content.  In most situations a simple explanation of the situation and a polite request are sufficient.

Many ORM companies police themselves when taking on a client.  They will research the history of a potential client to gauge how much effort would be required to enhance their reputation.  An individual or organization with a long string of black marks would probably find themselves unable to hire a ORM company. Some companies have even turned down potential clients when they determined the negative reputation was deserved.

In summation, the role of ethics in online reputation management is important, but like in many professional arenas, it will take on secondary importance to the needs of business.  Despite the criticism of consumer watchdogs that ORM companies bury information critical to consumer awareness, information about businesses is not erased, but merely put at slightly out of arm’s reach.  In most cases, the ORM industry serves merely to emphasize the positive, rather than transforming an ogre into Prince Charming.

The Major Constituents of Search Engine Marketing

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If the online marketing activities were combined and given a single name, then the right name to give them would be ‘Search Engine Marketing’, as most of the online marketing activities are directly or indirectly related to search engines. The search engines are the nucleus of online marketing and all the activities revolve around them.

When it comes to search engine marketing (SEM) there are three major areas of it, and many companies provide services related to these areas of SEM. These areas include, search engine optimization, Pay per click management and social media marketing. The lines below give a detail of these areas of SEM.

1. Search Engine Optimization (SEO):

As the name indicates, this activity is concerned with optimization of a website in the search engine results. The service provider works on applying different techniques that make the website likeable in the eyes of search engines and make the website rank high in response to the particular search query. Some of the methods adopted by SEO service providers to increase the ranking of a website are:

  • By conducting an apt keyword research and finding the most relevant keywords.
  • Adjusting the selected keywords in the content and Meta of the website
  • Designing a search engine friendly website
  • Building content around the selected keywords and propagating it for the purpose of back links.
  • Increasing the number of back links and abiding by all the instructions of search engines to make the website rank high in results.

2. PPC Marketing:

Compared to the organic way of attracting visitors towards a website, the other way in which visitors can be attracted is PPC marketing. PPC is considered a very affective and viable part of SEM campaign. In PPC a business pays search engines to let them have it run its ads in the search results of a particular query. Although apparently simple but the process of PPC marketing is very complicated and requires a professional monitoring the activities of the campaign. A PPC marketing services provider would manage the campaign in the following manner:

  • Selecting the right keywords to bid against so that the ad appears at the best possible position for the particular keyword
  • Setting the right budget for different ads so that maximum ads could be displayed in the total budget of the campaign
  • Writing an attractive ad copy that is persuasive and provokes the user to click on the ad
  • Applying analytics to monitor the conversions and flow of traffic

3. Social Media Marketing:

It is the recent development in SEM. Although, social media marketing is not related with SEM directly, however its relation with search engines is very covert and strong. The activities performed on social media platforms have a strong influence on the above-mentioned to activities. The social media marketing services offered by a company may include:

  • Managing social media profiles
  • Communicating with the customers and clients on social media platforms
  • Developing brand promoting content for profiles

Conclusion:

In short, SEO, PPC and Social media are the major active elements of search engine marketing. A business which wants total search engine dominance should work on all three of these areas.

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How SEO is changing small business fortunes

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SEO (Search Engine Optimization) is a specialized process by which website owners and wed page developers increase the visibility of their page.The aim of SEO is make website among the top ranked page when a random surfer is doing his/her search on the search engine such as Google, Bing, or even Yahoo.

The way most of the search engines are developed, the page with most visitors is ranked earlier and each time the keyword is keyed in those pages appears among the first. Ordinary web designer for a small business may not be well equipped with the necessary knowledge and skillsand the technical know how to optimize his page.

After realizing there is gap in the market for SEO, 123SEO was developed to help the small business. The aim is to remodel their websites and look into ways by which their website can fit the local market as well as the growing international market.

In their line of business, the small business website is promoted by increasing the number of links what is commonly known as backlinks. The website is also edited for keywords which are the main challenge for businesses. The website coding and the protocols developed are also looked into to remove any barriers.

When developing a website, the biggest challenge is the content and how to incorporate the keywords in the site. It is also important that during this process that the SEO firm does not copy the content of another site, rather it should develop its own content. 123SEO is specialized in performing the above task with good customer reputation. The site should be optimized in such a way that it is hard to duplicate the content and if duplicated during the search it should be able to override the other site.

Since they are no international guidelines in SEO it is important that the website plays by rules set by the search engines otherwise the site risk being blacklisted. The main search engine in the world Google is a free site and has very stringent rules if the SEO firm is engaging in malpractice it too risk being blacklisted.

According to experts, any business aiming at increasing their sales should not rely on SEO as a marketing strategy. By the way of operations SEO is aimed at increasing the number of visitors to a particular site. As stated earlier SEO aims at ensuring that the business website contains the right key words that attract visitors.

Australian small businesses should take the opportunity to grow with the changing technology. Customers currently prefer to learn about some product through the internet. As seen SEO is not a way to market a product but a business gains a lot by having their site ranked earlier since thereis a probability of the visitor opening it. 123SEO is firm that is changing the fortunes of small firm that it is dealing with it.

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Voting Technology to Help the Disabled

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Cities in the United States often use various methods to assist the disabled on voting day. This typically consists of transporting the handicapped to voting sites in a wheelchair van and ensuring the disabled have access to voting sites. Legislation such as the Americans with Disabilities Act of 1990 ensures that polling places accommodate disabled voters.

Now, voting machines have the capability to accommodate people with a range of disabilities. This technology ensures that the disabled voters truly do have equal access to polling places.

Long Beach, California plans to use voting machines for visually impaired individuals during the April 2012 primary elections, according to Gazettes.com. These machines are able to issue audio commands to users, allowing them to vote without assistance, even if they are completely blind. This will mark the first use of these voting machines in Los Angeles County and is an important step in providing independent voting for the disabled.

Dolores Nason, executive director of the Disabled Resources Center, was nearly brought to tears when she saw some of her volunteers, workers and clients using these machines during a demonstration. “People who have disabilities, they still want to be independent and they want to keep their dignity,” she told Gazettes.com, “and being able to vote can be a big part of that.”

Los Angeles County has 88 cities, 60 of which have municipal elections. Long Beach used an independent contractor to conduct its elections until 2006, and this city has been improving its voting facilities in-house ever since. In 2006, Orange County began using the e-slate voting machines, electronic machines that directly record voting machines. Anyone can use these machines, but they are especially useful for people with disabilities.

E-slate machines issue voice commands through headphones for the visually impaired. The large buttons are easy for people with motor disabilities to control, and those without any use of their hands can control these machines with a sip and puff device. An e-slate machine displays the entire ballot as if it was a paper ballot and also allows the user to modify previous choices before submitting the ballot.

Long Beach officials will install four e-slate machines at City Hall for the 2012 elections, which run from March 12 to April 3. The city decided to buy these $24,000 machines instead of electronic poll books, which allows voting officials to review voter information. Officials plan to install e-slate machines at all 270 polling locations, although this will require several years to fully implement.

Voting machines allow the disabled to maintain their independence and keep their dignity while voting, in addition to increasing the number of people who vote. These machines also allow the handicapped to vote independently, thus ensuring privacy for all voters.

In order to ensure equality at the voting booth, this technology should be widespread, rather than contained in such a limited area. With technological advancements being made every day, it is feasible that, assuming everything goes as planned in California this year, this technology can be available nationwide by the next presidential election.

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Reap The Benefits Of SEO Through Different Techniques

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Are you a small business owner? Irrespective of the size of your business, one of the most important things that you should keep in mind is that you would have to concentrate on the efforts of search engine optimization, which is generally the process of optimization by the major search engines on the internet. Only when the small site is optimized, it would be possible for your site to reach your target customers, and thereby make great profits on your investment. Therefore, you should work from now, so that you can concentrate on the techniques of online marketing, and get your site placed in a good position in the search engine.

There are of course plenty of benefits that you would get from proper search engine optimization efforts.

  • Your site would be promoted, and this in turn, would make your brand aware to others.
  • The results that you get from your optimized site would be long lasting, and you would not have to work for long time for optimization.
  • You can also expect to get higher returns on your investment. This in turn, would definitely help you to make a great profit from your business.
  • Building of PR would also be very easy and flexible
  • Your visitor would also have a good experience with your site. Consequently, it would also help in converting your visitors to permanent customers.

Now you would have to determine the different strategies and techniques that you would apply in order to reap the benefits of SEO. There are both white hat and black hat strategies that you can use in today’s date to get these benefits. It is largely up to you to determine the kind of strategies that you would apply. If you want to get success within a short term, you can take the help of black hat strategies.

However, if you are not aware of these strategies, you can take the help of blackhat forum. Such a forum is considered to be of great use in today’s date. If you become a member of this forum, you can be assured that you would learn important tips and techniques for using the techniques of blackhat. Consequently, you can apply them in your site, and within a short time, you can find your site in a good rank. Thus, you can get the benefits of SEO for your small business.

SEO Is A Necessity For Internet Marketing

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When you have an online business, it is natural that you would have to carry out the processes of marketing and advertisement online. In the recent days, there has been a great craze for internet marketing, and there are several different ways through which internet marketing can be carried out. This is an important part of search engine optimization, because when you market for your site properly, you can be assured of the fact that your site would also be optimized by the search engine like Google and yahoo. Consequently, it would not be difficult to achieve a good rank.

In fact, you can also say that the entire process of search engine optimization largely revolved around marketing on the web. Thus, they are inter related and one cannot take place without the other. If you are a site owner, you must therefore make great efforts to increase your attention on marketing, and thereby get preferences from the search engines. There are several techniques that are used by the web owners or the SEO experts to carry out the marketing and indexing of a site, which is definitely very essential to get a good rank in the list of search engines.

However, whether you plan to market your site on your own, or you decide to take the help of the SEO experts, you can always have a look at different forums that are available on the internet. Again, you must also be aware of the difference between white hat and black hat techniques. If you think you would not be able to apply the white hat techniques for successful internet marketing and optimization, you can always take the help of black hat techniques. Though these techniques are unethical, yet there is absolutely nothing to be worried, because there are many site owners in today’s date that make use of thee techniques.

In such a case, you can take the help of a blackhat forum. There are plenty of such forums in the internet today, and it would not be difficult for you to get such forums. However, you must ensure that you are a member of any of these forums, because until and unless, you get registered into it, you would neither get access to the tips here, not you would be able to participate in the discussions that are generally carried out in relation to the blackhat techniques.

Necessity Of Getting Affordable Seo Services

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You cannot deny the necessity of getting affordable SEO services, because along with the importance of search engine optimization, saving money on these services is also essential. Since both the factors are crucial in today’s date, it is best to look for companies that offer these services at cheaper rates. Most of the companies today offer these services in terms of packages. This means that there are plenty of services involved in a particular package. You would have to check out the packages and the services available under each of these packages, and you would find that the rates charged for each of these packaged. Based on your requirements, and your budget, you would thus easily be able to make the selection.

With heavy financial crisis, most site owners are quite reluctant to spend much on these services. Therefore, the numbers of companies that offer affordable SEO services have also grown. These companies would definitely help in a big way to outperform your competitors in the online world, so that you can get a high rank in the search engine list and consequently earn more visitors into your site. Only when you have more visitors in your site, you can be assured of a sale, which in turn, can further bring you greater profit.

Going for affordable SEO services does not always mean that you would have to compromise with the quality of the service. In fact, since most of the companies in the market today offer services at affordable rates, therefore, quality is also a priority of these companies. They are aware of the fact that the existing competition for SEO services would not let these companies survive, if they offer poor quality services. Irrespective of that, it is your responsibility as a site owner to check out the level of services and the things that are included in the package.

Even the companies that offer affordable SEO services make use of different organic strategies by means of which free traffic can also be often generated from the list of the search engines. This is also a necessity of the site, and the professional experts can certainly cater to such a requirement. This is one of the vital ways through which further traffic can be generated that can get converted into customers enhancing the sales. The combination of all these factors gives an indication that these services are definitely essential.