ecommerce | Oui Blog

Shipping From Etsy 5 Critical Reasons To Use A Software Solution

| Finance | No Comments

As one of the largest shopping carts/marketplaces in the world, Etsy is the go-to destination for millions of online shoppers each month. Shopkeepers are able to create their own beautiful-looking shops using a variety of premade, premium templates, all which are customizable to a certain extent.

With a variety of plugins, add-ons, marketing tools and more that users can rely upon, Etsy makes it fast and easy to get your own seamless desktop-to-mobile-to-social online store up and running. But once it comes time to attract customers, you’ll be tasked with offering excellent customer service, competitive product prices, cheap shipping costs and adequate logistics to assure a steady stream of sales.

This is where the benefit of Etsy shipping software can help you out. While Etsy has some shipping functionality, it does require a bit of manual data entry, copying and pasting and other arduous tasks, remedial efforts that can suck the time out of your day.

With the right software solution in place, you can enjoy a more convenient method of integrating these logistics into your Etsy store. Software is designed to help you tackle tedious tasks, so that you can reclaim some of the lost time from your day. Here are a few ways that integrated software can help ease your fulfillment efforts.

Saving Time on Shipping

Getting your orders ready for shipping can really suck some time from your day. But newer software solutions ease this task. They plug into the Etsy marketplace using a direct API integration. This allows such software to instantly import all new orders. Once orders are imported into the software, they can be sorted, edited and readied for processing.

Multi-Carrier Support

After you have readied the orders, the software allows you to decide what shipping carrier you are going to use. Most solutions that provide shipping software for Etsy will let you browse carrier rates so you can get the best deal. Once you’ve selected your carrier and ship type, the software can generate compatible digital postage and shipping labels in just a few clicks.

Updating Customers & Shopping Cart

After you’ve completed your pick-and-pack process and have shipped out your orders, shipping software lets you update your customers and shopping cart instantly. A few clicks and your customers will receive email updates with tracking number, while the shopping cart will be updated with ship status and any comments.

Reducing Shipping Cost

Getting shipping cost to a price point where you are able to stay competitive with your online store is imperative in the dog-eat-dog ecommerce world of the present day. Whether you are shipping from Etsy or another shopping cart, customers by and far want cheap or free shipping.

Newer software usually offers some added perks to help you reduce shipping cost. Some providers include a complimentary Endicia or Stamps account to help you reduce shipping costs. Others sometimes also include a complimentary Express 1 account, which gets users signature discounts on Priority Mail and Express Mail postage.

Combined, shipping discounts can enable e-retailers to stay more competitive in the ecommerce industry. With larger ecommerce stores offering discounted or often complimentary shipping, it’s imperative to reduce shipping costs for midsized businesses in order to effectively compete.

Improving Your Bottom Line

The primary goal of any shipping software solution is to help its users save time and money. Premium shipping software helps accomplish this goal, as was demonstrated above, in a number of ways. Reducing fulfillment time, improving shipping accuracy, helping to sustain adequate customer service and providing shipping discounts are just a few of the many perks that technology brings during the modern era.

How To Build A Successful E-Commerce Site?

| eCommerce | No Comments

The internet has radically changed the world of retail, making eCommerce websites a lucrative business for those who are clued in. The ability to minimise overhead costs while reaching a seemingly endless customer base or audience means that eCommerce websites work on any scale, whether you plan on selling a couple of items a year or hundreds of items a day. But how do you go from having an idea to running a successful eCommerce website? Here is a basic guide to setting up an eCommerce website, which will hopefully help you get on the eCommerce ladder and get you well on your way to building a successful business.

How To Build A Successful E-Commerce Site?

Man Sitting With Laptop And Credit Card Shopping – Shutterstock

Find your Niche and know your Niche

Know what you’re selling and have faith in your product. For example, if you want to sell shaving supplies, then do some competition research on other shaving supplies websites on the internet. Get to know everything there is to know about shaving supplies and the people who buy them. Information is power, so the more you know about alum balm and shaving kits (or whatever is analogous for your niche), the better.

Build an Attractive Website

No matter how great your product is, people will still make judgements about your product based on the window dressing—which in the case of an eCommerce website is the web design. Web design is important because it should perform two functions: firstly being aesthetically pleasing, and secondly helping a user navigate your website from the home page to the product they want to purchase. If your website does not impress a visitor or makes it hard for them to find what they want, they will leave. It’s that simple.

With that in mind, ensure that you put time and effort into creating a website that is worthy of the product you want to sell. If you don’t invest in great web design, then your sales will suffer.

Settle on an E-Commerce Solution

Choosing a great eCommerce solution is important for your business on two levels. Firstly, you want to think about how easy you are making it for people to buy things from your website. If it does not allow customers to use the most common methods of payment (credit/debit card or PayPal), then they will likely not make the purchase. Secondly, using third-party websites like PayPal can lead to large transaction fees, which can hurt your bottom line. Whether you go with a big player like WooCommerce or another option, think about how the solution will work for both you and your customers.

Build your Marketing Strategy

Nobody can buy your products if they do not know your website exists, so ensure that you start thinking early about your marketing strategy. Priming your website for search and building a social media presence all matter for generating leads and creating conversions, so invest your time and effort wisely. An efficient internet marketing strategy should pay dividends.

Work on your Customer Service

Customer service can be hard to define on the web because you are unlikely to actually have very many personal interactions with your customers. That means that when you do have said personal interactions, like someone emailing you about a lost order, you need to be as professional as possible. Maximise on every opportunity to prove your customer service skills, because that good karma will translate into good social word-of-mouth. Great customer service is the surest way to transform a customer into a returning customer, which is the key to prolonged success.

Trim Your Budget With The Cloud

| Business | No Comments

What’s the primary trait shared by all successful companies? Positive cash flow. Admittedly, that’s a lousy answer. Still, companies that manage to provide products or services for less than customers pay will stick around. That’s the tricky part, though. There are only two basic ways to do that: charge more or spend less. You can’t keep raising your prices whenever your profit margins slip, so you have to find ways to trim your budget, making your business leaner and more efficient. Fortunately, cloud computing provides five easy ways to do just that.


No Hardware

Buying, maintaining and upgrading physical servers can quickly eat up an IT budget. Even if your business is too small to need racks of servers, just one file server can cost thousands of dollars. Enter cloud computing. With no initial investment, you can deploy any type of server you need.

Dynamic Resources

The biggest benefit cloud computing offers e-commerce businesses — and any other field with predictable ebbs and flows in sales — is the ability to dynamically scale servers. Gone are the days when a company had to maintain spare capacity in its servers in case users began flooding the website. Now, when there’s a traffic spike or a lull, cloud hosting clients can scale back resources, saving money by only paying for capacity currently in use.

Reduced Staffing

The monthly fee your company pays for its cloud services covers the costs of maintenance and hardware upgrades. That frees up more money for expanding the business’s product line or increasing customer support staff. IT staff employees are expensive, because they’re so valuable and a necessary part of any company with in-house servers. With cloud computing, however, you’re paying for a small portion of the host’s staff and are effectively splitting the cost with the cloud host’s other clients.

Increased Resilience

Cloud hosts often have multiple physical data centers in geographically distant locations. The host mirrors client data at multiple sites, so if there’s an outage, disaster or server failure, your server will be back up and running quickly, often within just a few minutes.

Backup Services

Even if you’re not using cloud hosting or infrastructure as a service (IaaS), your business can benefit from cloud backup. Decades ago, when companies backed up their files locally onto reels of magnetic tape, IT departments made sure to keep full copies of all data off-site. By doing so, they mitigated the risk of fire, natural disasters or a costly mistake. If anything happened to the local data, someone could retrieve the tapes and restore everything. Now that the cloud’s available, nobody has to haul around physical storage or spend hours overseeing the backup process. Instead, businesses can store data on cloud servers and access it at any time.

In order to keep your business competitive, you must find ways to reduce your expenses without reducing the quality of your infrastructure. By subscribing to whatever cloud service meets your needs, you can maintain an inexpensive, flexible, robust infrastructure and focus more on your primary business goals than whether to hire a new server administrator.

Print is Not Dead…Totally

| Business | No Comments

Though we live in a technologically-based environment, print media is still an important part in our day-to-day lives. Contrary to popular belief, print media is not dead, well, at least not yet anyway. Because it is still alive, there is no reason why you, a small business owner, cannot take advantage of print media advertising.

As a small business owner you are aware of the struggles and concerns for ensuring your business is a success. It costs money to properly utilize online advertising and hiring social media networkers to run the online part of your business. Because print media is not as popular any more, it is still one of the more cost effective methods for advertising a small business to the local community.


There are many different types of printing services you can use to promote your small business. These include flyers, doorknob hangers, business cards and newspaper ads. All of these mediums are effective when they are delivered to the right people. Flyers can be hung on billboards at stores, in community centers and at parks throughout town. They can also be left on car windshields during a big event in the community. Door hangers can be hung throughout the community on front doors or on mailboxes. Business cards can be left everywhere you go, including stores, restaurants and offices.


Find out what the community needs from your business. Ask yourself what you can offer residents that they truly need, not just what theywant. Discover if certain areas of your community need your products and services. Do this by asking your customers where they live or conducting a survey in various neighborhoods in the community. This will tell you where to concentrate your print advertising efforts.

Business to Business

Go to other local businesses and offer a swap advertising plan. This is where you offer to have flyers and business cards posted in your place of business in exchange for them to do the same with yours. Go around town introducing yourself to other business owners and make a connection with them. Do not solicit other businesses, offer them a networking option with your business. This works great, especially if the products and services you offer complement those in a neighboring business.

Enhance the Online Presence

Print media can be used in conjunction with your online marketing endeavours. Think of print media as another way to get the word out about your Facebook page or website address. Print these locations on all of your print media advertising, especially on your business cards. Make it your mission to get your printed materials in the hands of everyone who comes within five feet of you and your business.

As you can see, print media is not quite dead yet and until it does die, there is no reason why you cannot take full advantage of its potential. Making print ads and delivering them to the right people in your community will help get the word out about your business and drive those new customers to your store. If you already have an online presence, this is another way to also drive customers to your website, where they will turn into loyal customers.


7 Tips for Successfully Using Social Media to Market Your Ecommerce Site

| Social Networking | No Comments

Social media can be a powerful marketing tool for your ecommerce business, but perhaps not in the way you’d naturally imagine. Correct use of social media requires some specific considerations, if you want to attract people rather than turn them off. Successful social media marketing for ecommerce is a game all its own.

Know your statistics. This is tantamount to coming up with a successful social media marketing strategy. Statistically, less than 30 percent of social media users shop through their social networks. However, more than 50 percent of those people use their social media every single day for other purposes like socialization and communication. Given this data, it is plain to see that your marketing efforts should be focused on communication, rather than sales. Read More

Social Media is a Proven Tool for Ecommerce Sites: So What Are You Waiting For?

| Social Networking | No Comments

If you are an Internet entrepreneur, then you are already well aware of the power and influence of the online community when it comes to your business’ success (or lack thereof). Therefore, you simply cannot afford to overlook any of the ways in which the Internet can be used to your advantage, and that means you should be developing your social media presence. If you are still a stranger to the ways in which social media can be a powerful tool for the betterment of your ecommerce site, then the time to get in the know is now.

Need some convincing? If so, just check out the impressive numbers of a big-time online retailer that has used social media to its advantage. is a virtual store that specializes in “everyday design” items (basically, you can find everything from refurbished vintage typewriters to pug-faced t-shirts on this massively popular site). Read More