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Groupon decides to handle affiliate marketing on its own

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The latest action by Groupon in its aspiration to become a local commerce default network is going into ad tech waters. The company just recently launched Groupon Partner Network, a new avenue that will be used to manage all the affiliate marketing for the company with relation to deals and additional products that it sells. Distinct from other initiatives from the company, such as mobile payments, the Groupon Partner Network has achieved worldwide treatment since its launch. The company has rolled out all over at least 10,000 publishers for content in 34 nations so as to help advertise the Groupon deals, services and products.

Groupon decides to handle affiliate marketing on its ownSean Smyth, the Vice President Groupon’s global partner marketing and business development says that he that for anything that they seek to do with Groupon, they have their eyes set on what they can do to scale the heights internationally. He adds that with the building of the platform which their publishers can use globally, they will be able to share the best practices internationally instead of every country being grouped on its own.

Affiliate marketing is a profitable area for Groupon, with Smyth saying the company currently sets in motion and publicizes offers to users which include site search, email, and mobile notifications alongside others. He also said that the affiliate marketing has the highest conversion rate but the company did not want to reveal how much they rake in from this area. Nonetheless, the fact that it is currently the top-performing company’s marketing channels, it is not a surprise that it would want to continue expanding this avenue and have more control over it.

This is not the first time that Groupon is venturing into affiliate marketing. According to Smyth, the company has been involved in it since 2009. However, the company had until now just been running similar programs on a national basis only and by the use of third parties such as Commission Junction in United States and Vannox in Europe. The company is now positioning itself to become a distributor by use of retargeting and other tools for publishing, for instance the capability to choose deals by category so as to display Groupon offers which are more related to their sites.

The move by the company will at the end mean that it pays a smaller amount to the 3rd parties every time a user purchases a deal. The company is also promising the move will mean, at least for now, that the publishers who chose to become Groupon’s partners for affiliate marketing will get better returns. The platform is also offering some kind of dashboard to the partners that include immediate reports to help with tracking how the deals for the affiliates are performing. This is a feature that could create diverse widgets for linking through the company’s deals and access to the APIs of the company so as to incorporate deeper to a site. However, there is still a long way to go as currently, the network just covers mainly the popular blogs, websites and apps. In the long-term, it will lay the foundation for what the company may ultimately make use of the platform for promotion of services outer those of its own.

Miley Cyrus becomes an earned media marketing master

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Earned media marketing masters is a term used to refer to brands or people who create content that is remarkable enough such that it commands the attention of the intended audience on the digital space. This week, Miley Cyrus became the Earned Media Marketing Master after her legendary and controversial performance during the Video Music awards of MTV on Sunday night. Since the awards, major media outlets have depicted the performance by Miley Cyrus as “unacceptable,” “really, really disturbing,” “raunchy” and desperate. However, all the critics seem to have forgotten something, which by the way is actually the most important of all: the performance was brilliant.

After the performance, Miley Cyrus was berated and criticized in an onslaught in the social media which she might never be able to bounce back from. However, she is not intending to bounce back from it and the reality, love it or hate it, is that the innocent girl, Hanna Montana, is gone and the Cyrus now holds the answer to her own future, regardless of how dangerous this might be.

earned media marketingThe campaign of shock and awe from Miley Cyrus, which was unexpected considering she is a former Disney girl, has in reality served as an incredible launch for her project of rebranding. People have been diverted by all the criticism directed towards MTV and Miley Cyrus that they have fallen short of recognizing and understanding the tactic behind her blustery performance during the Video Music Awards. Through her performance, Miley has now fully griped two distinct advantages of earned media ensuing from her spectacle during the performance: the social media buzz and brand awareness. According to, Miley Cyrus performance prompted around 306,100 tweets per minute on Twitter. It also resulted in more than 10 million Google searches to be registered on Sunday alone. And even though people would not like to believe it, Miley Cyrus knew that her VMA performance would lead to an uproar – in fact she was counting on it.

Following the Sunday performance, Miley Cyrus has now featured in numerous articles from Examiner, USA TODAY, MTV, LA Times, CNN, TIME, Rolling Stone, CNBC and almost everything in between. This is without even mentioning the fact that she now has the top 4 hottest articles on Huffington post and the top 5 from BuzzFeed. Currently, the only people who probably have not heard of the rebranding of Miley Cyrus are most probably living beneath a rock. That is how powerful earned media is.

The hit actor from Cyrus hit the digital world with so much fore that it was measured on Richter scale. While the performance is without doubt offensive and vulgar to many people, one cannot deny the fact that it at last got her position across: she was no longer the little girl, and she is certainly not Hanna Montana.

A marketing strategy from earned media is unparalleled in the ability to reverberate with the audience targeted on the digital space if it is executed properly. According to statistics, 90% of the website traffic is achieved from earned media like the one from Miley Cyrus.

Iphone5 & The Latest Rumors

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The question that is an enigma to the mind of many today is what the iPhone will turn out to be starting from its design to many of its renewed and much desired features. With the passage of time each month has brought about a release of a new iPhone 5 images that seem to impress us all. Recently many have come to believe that an icon from iPhoto 9.2 beta 3 photos Stream might reveal Apple’s design of the next generation iPhone.

The fifth generation iPhone is expected to bring out great things. It may very well include the dual-core A5 chip giving the phone a more refined program. It will most definitely have more RAM to give customers that extra space they have longed for and simply cannot manage without it. It may also include a better camera with 8 mega pixels as requested by many potential customers and a much slimmer frame not seen in any of the previous iPhones.

After the launch of Apple iPhoto 9.2 beta a website known as think that they might have gotten themselves closer to the iPhone 5’s upcoming design. The images showed a larger screen and an elongated home page. This has led many to think that the iPhone 5 might actually have a bigger screen. This is not the first time someone has brought up this issue. In fact most recently a site confirmed that sadly this rumor might actually be a stinker as it might not actually be true. The iPhone may have a slightly bigger screen but, the slimmer frame may make it seem bigger.

These rumors have spread across all over the internet posting pictures claiming that they are hard core proof. However, some of these images have recently proven to be fake. None the less the rumor about the screen having a smaller bezel all over is believed to be actually true. It is still early to judge this and make a final decision. But some people have come to take this news to heart and it’s sad to see that the most awaited feature of the iPhone 5 might not appear at the time of launch.

Furthermore these images cannot be easily assumed as launched by Apple itself. Many skeptics suggest that it could simply be artist rendition of a generic image. Whatever is the story behind this mass of rumors is still unclear but they are definitely making things unbearable.