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Lean Web Design: The Face Of The Modern Internet

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The use of the term “lean” has been prevalent in recent years, and in various corners of the business and marketing worlds. You’ve most likely heard of “lean methodology” more generally, and things like “lean manufacturing” and “lean design” in particular.

The definition of this term is hard to pin down, but given various interpretations, it’s fair to say that lean methodology can be defined as simply doing more with less. That means creating a “better” product in some way by using less resources.

When it comes to web design, this “doing more with less” lean methodology approaches relates to creating a more specifically fine-tuned user experience.

Keeping the User in Mind

There are plenty of resources out there for helping you develop great web design, and almost all of them will tell you the same thing: you must think from the perspective of your user. This advice does not only apply to web design of course—it could be just as easily used as an approach to anything from copywriting to architectural design.

Generating a lean web design is all about knowing who your viewers will be and to understand their motivations and expectations. It’s easy during the design process to lose touch with the novelty and possible confusion that may accompany someone’s first visit to a site, but you must try to keep in mind these struggles and not get too familiar with what you’re working on. Identifying and directing your design to fit the needs of the viewer is of the utmost importance.

Lean Web Design: The Face Of The Modern Internet

Accounting for Various Devices

With revolutions in smartphone and tablet technology, there’s absolutely no guaranteeing that your site will be viewed on a conventional desktop computer. Who knows—maybe by the time you’re finished with the design Google will have invented a microchip eye implant that projects the screen in front of you. You can’t be sure of how exactly your view may be observing your design—all you can be sure of is that it will need to be flexible to accommodate the various possibilities.

Lean web design advocates for a minimalist web design that not only look great, but serves the purpose of providing this flexibility. Doing less with more in this case means being frugal with content in the hopes of providing a cleaner, quicker user experience. An easy-to-use website is absolutely crucial when you’re dealing with people who are scrolling through the site with their thumb during their morning commute. Highly detailed and heavy content will take too long to load on a mobile device, and the user experience will be far too cumbersome.

 Recognizing the Power of Visuals

Visual imagery can be an extremely effective lean methodological approach to design. Cutting out unnecessary words and replacing them with striking images will deliver great value to the site while helping making it more accessible. They say that “a picture is worth 1,000 words” and in no situation does this credo hold truer than with lean design. In terms of the hierarchy of the page’s formatting, visuals usually come out on top. A good visual will pull your viewer in quickly, and once their hooked you can finish the job with some high-quality and straightforward text. There are plenty of pre-constructed visual themes you can use, and you should take advantage of resources like free template designs by 1 and 1 if you find yourself unable to construct an original and effective layout.

Lean web design is necessary for a future that involves many different ways of accessing the Internet. People seem to have less and less time while feeling the need to access more and more material. With a lean methodological approach, you can account for this apparent paradox and propel your page to new heights of visual and technical beauty.

The Importance Of Corporate Web Site Design

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Nowadays, modern people cannot imagine their lives without the Internet. Therefore, every self-respecting company or businessman has a website that presents products and services at the World Wide Web. What is the role of a web site design in company’s online image? The role of web design is difficult to overestimate. Beautiful and unique web site is first of all an indication of company’s reliability and prosperity. That is why, you should entrust the creation of your web site design only to professional designers and programmers.

The Importance Of Corporate Web Site Design

Web design is the initial step of a website development. It is a web designer, who creates the basis of the future site, which includes the design of web page logical structure, the choice of the most convenient way to present information, and of course, the web designer creates a decorative appearance of a web project. The stage of a web design creation is, without exaggeration, the most responsible stage of the web site development. Website design can be compared to the book cover. The cover of the book helps person make the first impression and opinion about its content. The same situation is observed in the field of web design, professional in this area can create a web design that will be in harmony with the theme of the site, and still have a user-friendly logical structure of pages.

The main part of the web design is information architecture. The term architecture describes the main task of a web design in the best way. The main objective of an architecture is to develop the building, so that it performed its functions (residential, industrial, office space, etc.) and the main goal of a web design is to create a web site able to perform its functions – inform, advertise and sell. The main purpose of any corporate website is to attract potential clients, customers, and partners. The design of such resources should attract attention, advertise services and goods. Such sites are more expensive, they are developed by serious professionals, who get a huge fees for their work. Sophisticated, original design speaks for itself. If the company is willing to spend a fortune on a development of a corporate web site, this means it values its image, cares about the reputation and is ready to provide customers with the quality service.

Even if a corporate web site with a simple design hold high positions in the search results, it doesn’t mean that it will work effectively to attract customers, as there is no guarantee that the target audience will like this site. At the same time, a more solid web site design will attract more customers, even not being a leader in search engine results. Here the aspects of a human psychology come into effect, when a more expensive perceived as the one with the better quality. Usually, a potential customer pays attention to two factors, when purchasing the product or service online. First is the company’s experience on the market and second – the style of the corporate web site.

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Hiring For Website Design: Defining Your Purpose First

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Hiring For Website Design: Defining Your Purpose First

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With the help of the Internet, a lot of businesses have been able to start up and make a lot of money in a relatively short amount of time. However, those businesses couldn’t do that without successful websites. There is a lot of information available about what makes a website successful – including what color scheme you should use. What having a successful website really entails is designing the site with a purpose and making sure that what you do on your site reflects that purpose. Deciding on your website’s purpose is often the most difficult part.

In the past, websites were created to provide information. With Google searches and forum sites everywhere, customers no longer need to visit your website to figure out what your business does. They often find that out elsewhere. Your website should exist with the purpose of converting your customer and showing what makes your business different from your competition. And your web design should reflect what your specific conversion goals are.


It’s a word that business owners use a lot, but narrowing down what it means can be a challenge. That’s because a conversion means different things to different businesses. For example, if I own a restaurant, a conversion from my website  is reflected by someone who visited my site and then chose to come to my restaurant and purchase a meal. If I’m an online retail business selling soap, a conversion for me is someone ordering a bar of soap directly from my site.

Conversions also don’t have to have a strong end goal like a purchase or visit. Maybe you’re a new business and you just want to get the word out about your brand. A conversion in that case might just be having someone visit your site or share it.

What you want from your site will influence how it’s designed. It’s essential that you’re able to communicate your goals for your site to your designer. This information will get you a much better site than just deciding you’d like a specific sort of logo design or font style.

Mobile Design

No matter what your goals are, though, you should look towards responsive design. This means making your website mobile-friendly. You can see mobile design in action by visiting some of your favorite sites and making your browser bigger or smaller. If the site doesn’t change based on the size of your browser, that site isn’t using responsive design.

Your site needs to be mobile friendly because more and more people are researching businesses from their smart phones. An eMarketer study showed that a rapidly increasing amount of American’s media consumption time is spent on their cell phones. If your new design isn’t designed with mobile users in mind, you could be losing out on a lot of business.

Coding for responsive design itself can be tricky, but there are some basic design principles you can keep in mind to make the transition to responsive design as easy as possible. Remember that your design needs to be simple. A simple design is easier to adjust to different sizes. Also, keep your content (text and graphic) to a minimum. If you don’t need it, delete it.

When you visit your designer, know exactly what you want your website to accomplish–whether that’s purchases or visitors. Have a simple design concept in mind to give your designer an idea of what it is you’re looking for. If you’re really not sure, your designer can help you come up with a design that will be easy to convert for mobile.