Category Archives: SEO & SEM

SEO And SEM Facilities For Small and Medium Enterprises Are Now Available in Toronto

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Toronto is one of the busiest business centers not only in Canada but also in the entire world. Thousands of people visit the city everyday in the premier city of Canada for various business endeavors.

In face of growing competitions for market supremacy, most small and medium enterprises find it extremely difficult to stay in the contention owing to the fact that their resources are much limited in comparison to their larger counterparts.

SEO And SEM Facilities For Small and Medium Enterprises Are Now Available in TorontoGood news for small and medium business enterprises is that it will be now possible for them to effectively counter the moves of the large and multinational enterprises with efficient search engine optimization and search engine marketing services available in Toronto. These are extremely qualitative and efficient services and the best part of it is that they are also affordable and will not financially bleed the small and medium enterprises financially white.

One of the leading experts presents the scenario in the following words. “Small and medium business owners often wonder if they can compete with the big players when it comes to online marketing and website visibility.”

What he says is a true depiction of the field realities. The fact is quite well known that larger enterprises spend huge sums in promoting their business. In the process they resort to various ploys like occupying the advertisement slots in the electronic media at prime times and raising big hoardings and public places of importance, online bill boards and banners are some of the ways they ensure it.

But the expenses that are incurred by these larger enterprises on a couple of aspects that has major bearing on business promotion of all types are the search engine marketing and search engine optimization popularly known as SEM and SEO respectively.

Reaching out to the vast online community with these two methods and following them intensely, they were easily able to keep the small and medium enterprises out of the way and thumped on them what is called brand recognition. In the process these large enterprises not only created web recognition but kept such recognition consistently present in the minds of the potential customers.

There is still some glimmer of hope for the small and medium enterprises. Growing power of Internet is opening up various avenues of marketing and finally it has also opened up some sources for the small and medium business owners.

As one of the prominent online experts points out the new trend; “Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Integration (SMI), and Content Marketing are some of the many ways in which small businesses can create a strong online presence for their brands.”

Importance of Toronto in the commercial world is indicated by the fact that a survey conducted by U.K based Banker Magazine shows that it is second most important center among commercial hubs in entire North America.

Naturally; the city offers vast opportunities for all types of businessmen; even small and medium ones. According to experts; information technology has now opened up the vistas for the small and medium businesses to tap the vast potential available.

Budget Allocation Gives A Lucid Picture Of The Market

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Budget allocation among various regions in the world has a deep impact on online marketing budgets.  Many UK and US based companies are taking initiative and investing in global SEO or SEMs. A survey conducted shows that around a hundred regions had invested huge amounts in this sector. However, the African country of Nigeria was not included in the list, as it has experienced a drop from a lower level in United Kingdom.

online marketing budgetsAccording to the opinion of market, experts there are different factors that influence the budget allocations The budget quantity have shown a significant advancement in the current financial year. It however focuses on a shift in the division or allocation of the money.  This helps to give a better picture of the factors and criteria that dominates the growth volume especially when it is analyzing the international market scenario. It gives a better analysis of the trends that works in the international market. Aspects like, hedging, currencies and the growth rate of online industry often serve to give an imperfect picture of the market. In contrast to that the budget allocation gives a more realistic and definite view of the current market situation.

Countries like, Mexico, which has a large population that speaks Spanish incurred heavy loss of online activities, according to recent data of 2012. Therefore, the budget of 2013 was more intended for correction for the mistakes that was made in the last financial year. Economic scenario of some Latin American countries is showing dramatic transformation over the years. There has been an increase in the interest and budget commitments. However, the government is cautious and strategic about the online budget augmentation as more government vigilance is noticed in LATAM areas.

Most of these countries are noticing a redirection of the budget towards East. The older economies of the occidental are beginning to show movement though slow. Countries like Syria, Turkey and Libya are recovering from their previous economic downfall. Rather than going towards the direction of Germany the new money is taking a u-turn towards East. Special mention in this connection must be made of Portugal, which is gradually gaining the faith of the investors. Israel seems to follow the trend of Portugal, with its sudden large-scale flow of investment. The Arabic nations previously have resulted in ebb of investment.

According to the recent reports published, it is seen that the disappointing performance of the West is balanced by some of the Asian countries, like, Tajikistan, Moldova, Kyrgyzstan and Georgia. However, the performance and the market activities of Ukraine and Russian Federation are stealing the show.

Evidently, the digital marketing of the companies serves to enhance their expansion program. They also help in reaching out to potential consumers and creating new ones. Besides, the digital marketing has helped the struggling companies to recover their performance that has dropped over the years. The function of this marketing system is manifold. It gives the companies ample opportunities to venture into new avenues. They can discover the hidden potential of different fields that too at a very low cost.

SEO Trends of 2013

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Everybody is desperately pleading for some internet attention as Search Engine Optimization and Online Marketing were accepted as working fields.

Daily, i see thousands of people from India, Kenya, US, and every other country titling themselves “Search Engine Optimization Experts” and “Online Marketers”, or “Online Marketing Consultants”, but what is someone who titles themselves as much, if he is not in current with the latest techniques?

We are going to help the aspiring online marketers and cute little SEO guys with the newest tactics that you can do in order to offer much better services for your clients that desire Search Engine Optimization work from you.

Mobile, mobile, mobile

One way to boost the hell up of your visitor count and page rank is to have a mobile version of your website ready. And by having your mobile version of the website, i mean the following:

  • Having a responsive design ( menus etc. disappearing on small screens, content reducing in size etc.)
  • Having responsive CSS rules written (for example the media screen tag for CSS3)
  • Having an UX designer write the front-end in that mobile devices native widget look and feel for that device
  • Taking input from users about their experience of their website on their devices

If you take all these steps, you will notice that more users come to your website, since they can consume your content and do their tasks while doing their day to day activities, both being able to get their stuff done easily (thanks to your efforts for them ) and both making an impression of your company of a more reputable one than of the competitors (people do appreciate technology like that, even if they hate to admit it)

Social Media

I have wrotten about social media pretty much both on this blog and many other blogs that i am working on, and because search engines are much harder to trick (both because they are now generating result based only on an user’s preferences and both because they dropped meta keyword and description usage). Now that every aunt and uncle, every grandma and grandpa, every kid out there has a, say a  Facebook or Twitter profile, it is much easier to reach some good leads via social media ( please refer to my latest articles on how to build a good social media reputation and how to market products there first so you don’t meet any difficulties )

Longer content has become more important

See, i appreciate writing a good 1024 word article more than writing two 512 ones. Why do you think i do this? Because in a longer article, i can go in much more depth, and be much more informative than in a  512 word one.  SEO experts say that long articles get much more backlinks, more reads from the users (as people deem long text to be something important), and since the ending of 2012 most search engines deem long articles more important than short ones.

So write 10 long articles instead of 20 short ones, and get a good page rank and amount of visitors by writing more descriptive and helpful content.

Thanks for the read and keep being awesome!

 

 

 

 

 

 

 

 

Black Hat SEO Tactics – Should you Use Them?

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For some time this month, all of the social media news been around the supposed death of SEO. It’s all about mobile and responsive design now, and it’s all about writing for readers and forgetting optimization worries. However, the “death” of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even in the midst of its suspected near-death). According to Bright Local, 40 percent of SEOs handle 11 clients or more, with 23 percent handling 21 or more customers, all higher numbers than last year (check out the graph on the webpage). This leads one to wonder: Is SEO really dying, or is it growing under the radar? It is for sure not dead and growing more with each day.

All this discussion about SEO left aside, we have gotta realize that there is a white part and black part of the job. The white part is the run of the mill good SEO tactics like keyword richness, original content, getting good leads, attraction attention of the community by giving back some content to it, and things like that.

Black hat SEO though, is a set of not so accepted techniques by the search engines, such as keyword stuffing, creating pages that won’t be useful or seen by the user but will be indexed by the search engines, faking visitors, generating content automatically with keywords, and everything that is shady.

The response to the question “Black Hat SEO Tactics – Should you Use Them?” obviously is a “yes” if you want temporary popularity (for example: your business is a fastly dying one and you want to do a big money grab ). But it is clearly a big “no” if you want to build yourself a reputable online business that your users will be trusting for a long time.

Let’s do a pro and con to simply what i am trying to say.

Black Hat SEO Benefits

  • Cheap, quick, and fast Search Engine Optimization
  • Very good for getting lots of visitors for a short time
  • Might give you a sense of rebelliousness and anarchy
  • There are more people capable of doing Black Hat SEO than White Hat SEO in the performance that you want
  • Might give you a sense of enjoyment for being able to trick those stupid search engines
  • Again, it is very heap, and you may even get the weird kid that stays at home on the Internet all the month to do it for you

Black Hat SEO Disavantages:

  • You can kiss your good ranking and reputation for your Website dreams goodbye as the search engines will make sure to not it appear again on their result lists as they delete it, or mark it as a website that should not be visited, scaring away your users
  • And if the domain is registered in your name, search engines will be sure to warn hosting companies to not waste their time and their money on you as you are just another trickster for them 

Overall, you realized that Black Hat SEO is bad and should not be done.

Thanks for reading and keep it up!