internet marketing companies

Small businesses flourishing with the help of local SEO services

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One of the United Kingdom’s large internet marketing companies is causing ripples with the attention-grasping local search engine optimization services that are placing focus on the local businesses. Ranking solution is located on the border of Yorkshire and Lancashire and it is a well respected company in the internet marketing industry. Several websites have scaled the heights to reach top of the rankings by Google using their internet marketing solutions. The company has most of the times been in front of the curve and they are currently lighting the way once again with their plans that are focused on the local companies. Gareth Owen, the managing director believes strongly in the community importance. He however cannot speak enough about the localized strategies for marketing.

local SEO servicesHe said that the community is very important and it is no wonder people prefer the local companies, which has always been the case and the internet had not yet changed that. He added that studies had shown that nearly 50% of searches on Google are focused on a location and that a76% of the people going online and doing searches are most of the times conducting local searches.

With a great deal of business coming through the internet, the distinction between a good and a bad ranking in the search engines has the power to make or break a business in the current increasingly digital age. However, Ranking Solution would rather have everyone around and that’s why they have been customizing local search engine optimization campaigns across the country for the businesses in all industry.  However, Mr. Owen said that one of the obstacles that they encounter regularly is the misguided belief that the internet is the turf of the big companies, with no probability for the local ones to have any effect online.

Owen said that the trick is to convince the businesses, particularly the smaller ones, of the numerous benefits that come with that are brought about by being at the of the localized searchers on Google. According to Owen, the internet is not just a playground for the multinational corporations, it is increasingly becoming home to the local and family run businesses. Owen said that they understand this more than anyone else as they had taken numerous clients to the top of the Google and helped grow their businesses through their local plans. He adds that there is room for everyone on the internet and they have clients who began with the local campaigns and currently they are selling both on the national and international platforms.

The local search engine optimization services provide to establish a local status on internet and at the same time presenting the potential for growth, be it in the neighborhood, all over the United Kingdom or even selling the products and services on the international market. The affordability of these localize campaigns makes them the ideal introduction to the world of online marketing, especially given the fact that Google is increasingly preferring local websites for the local searches.

Need And Benefits of Integrating Google+ With Google AdWords

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Google+, the brainchild of Google has received and will continue on receiving great recognition throughout this year. All online marketers are using Google+ for their social media promotion, and most of the major brands have established their business pages on Google+.

All the major internet marketing companies recommend their clients to use Google+ for online promotion. Moreover, they also recommend it to be integrated with the AdWords account. The lines below give a detail of why a page should be made on Google+, integrated with AdWords, and the possible benefits it could have for an online campaign.

Google+ Page:

The lines below give the main reasons for having a Google+ page for a business.

  • The primary reason for having a Google+ page is the same as having a Twitter business profile or a Facebook fan page; that is to interact with customers, and find new potential prospects to increase the business.
  • The live video streaming feature of Google+ allows a business to interact with its targeted audience via video chat. Video chat is one of the best ways to deliver real time video to your customers. In addition, a company can also arrange conference sessions with its employees.
  • Above all, having a page on Google+ helps a great deal in higher ranking in the SERPs. Google+ being a brainchild of mighty Google is a reason good enough to shed light on its importance in SERPs.

Linking to AdWords Account:

Linking your Google+ account with your AdWords account ensures that you have all the information like, +1s on the page, the website, the search result, and ads performance all available on a single platform.

This linking of both these platforms will make your AdWords account stand apart from all other competitors. With both linked together, a customer can see all the recommendations the brand has received, whether it’s your page, search results, or an ad.

Benefits of Integration:

The primary benefits a business can avail by the integration of Google+ with Google AdWords account are given below.

  • Tests and many other studies show that social extensions have a significant role in improving the performance of an ad. This way with the help of Google+, a business can improve its CTR, Quality Score, Conversion rate, or anything related to PPC marketing.
  • The purchase decisions are influenced by recommendations. With both the platforms integrated, a business can display ads with recommendations from other family and friends.

Conclusion:

Although the integration of both the platforms is not mandatory, but the businesses that want to achieve maximum from their online efforts need to integrate Google+ with Google AdWords.