Like the five fingers of your hand, your website must be unique. Having said that, we mean, your website is essentially your face in the virtual space. People around the world may have heard about you from different sources, but they come to know about you through your website. It further construes that unless you have website designers Essex, for instance, to your side, you are surely missing opportunities to connect with the TG (target group).
Key areas of website design:
- Fast and reliable : A fast and reliable website design is the basic requirement here. You should know that people usually move to the next best alternative site if your site fails to upload within a second. The essence of online marketing revolves around the idea of time savings on one hand and the convenience of marketing on the other from a buyer’s perspective. As such, your site must be reliable as well. Having said that, we mean, your site must not go on and off frequently causing inconvenience to the visitors.
- Responsive design : The smartphone penetration around the world is all-time high. In countries like UK and US, it is currently running well above the 80% mark and the number of mobile internet users is also increasing by leaps and bounces. As a matter of fact, the need for a responsive website design has increased manifold. Only expert designers like the website designers Essex can truly help you here. If you have not made your website design responsive yet, you are surely missing many opportunities to connect with the TG.
- User-friendly design : User-friendly design of a website includes a host of services such as easy navigation, simple registration, multiple payment gateways like PayPal, Visa, and MasterCard, and also a good online store among others. A partner for the website design must, therefore, be able to develop user-friendly design bespoke to your business needs.
- Experiential zone : Creating opportunities to feel the product in the virtual space is extremely important. This can be done uploading HD (high definition) movie clips and images of the product. Besides, the images must be enlarged whenever a visitor rolls over the mouse on it so that the visitor can take a close look at the products from different angles. Such experiential zones create many opportunities to sell.
- SEO optimisation : Your partner for the website design must be able to stuff keywords, build links, make social media pages, and develop compelling contents with a view to increasing sales.
- Powerful landing page : Your landing page must be a powerful one so that visitors spend sometime on it. The more time they spend on your page, the better will be the opportunity to sell.
- Conversion : An increase of traffic to your site alone will not suffice the purpose here. The partner for website design must be able to ensure a high rate of conversion too.
However, you may have a priority or two with regard to the selection of website designers Essex, for instance. After all, the local designers such as those from Essex will understand your business better compared to others if you are present in Essex.