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A Novel Outlook Towards The Search Engine Optimization

| SEO & SEM | No Comments

Search Engine Optimization – a process that accommodates a humongous data and information inside it. There are many websites and SEO experts who are following this data, which proportionately affects their working process. In fact the SEO professionals are having a tough time with the Google’s algorithm changes. In accordance to the Penguin 2.0 update in May, all of these professionals have been evaluating their link profiles to ensure a secure process.

A Novel Outlook Towards The Search Engine Optimization

As far as the first version of Penguin update is concerned, it did mention that the quality of the links matter more than the quantity. Hence no one should ever outsmart Google’s algorithm, since there always lays a chance of the web portal being penalized.

Link building has always been the major part of SEO, henceforth this becomes very important for every webmaster and search engine marketers to understand and define the term good link. Google will certainly never have come out with a definite description of a Good Link. Nevertheless one can figure out a handful of qualities, which together will form out a Good Link.

To list some of these qualities are:

Application/ Relevance:

Relevance or so to say appropriate application of a link to your website niche is what can be defined as a Good Link. A link from a trusted and legalized site is what that will help rank the website well in the various search engines. Instead of being happy with a high-quality link one must be assure that whether it is relevant to the portal or not and is exactly appropriate of being established in the website.

The major question has always been “Would this link drive me the kind of traffic I want for my portal?”. An answer to which will help in fetching relevant links.


Google has always been very particular about the fact of the content being decidedly original. It mostly prefers for content written from a real perspective rather than writing it from the standpoint of search engines. A site that is trusted is always the catch to opt for a good link. At times it also depends on the content which describes the portal completely. Hence a link from the a recognized blogger or content creator does also brings on the same effect, or should we say is also relevant.

However defining the overall trust is not always easy, a few things that can actually help are:

  • A well-recognized search engine, which determines the age of the domain.
  • Recognizing for the Page Rank of the website, which does implies to some amount of insight into the portal.
  • A browser tool bar which can actually help out recognize and assess the quality of the domain, such as SEO Moz. This evaluates the domain authority, page authority and moz rank of the portal.


Google has a tendency to prefer for websites that is full of great content as a result of which people link to it naturally. For instance the famous Wikipedia establishes the most quality content. While the content there inside Wikipedia is not always relevant but it provides its readers with further information and explanations, due to which it is always loaded with quality of back-links.

This is the major reason for Wikipedia getting ranked by Google on the first page. Owing to its natural content it receives the most success.


It is always best when the links to the site are received from a variety of domains and sites. Numerous of links from a single source will most likely be viewed as an unnatural condition by Google. Rather it would always be preferred to have different sites endorsing your website.

About Author: Hi my name is Alice. I am working with an It company. My personal blog is The Design Boyz. By Profession I am an article writer. My Previous article is all about the Local SEO. To see the previous post click here.

Kenshoo takes search engine marketing algorithmic bidding to new heights

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Kenshoo, the worldwide leader in the digital marketing technology and engineering of solutions for online advertising, social media and search marketing, has unveiled its latest ActiveCluster technology. This technology, integrated with Kenshoo Local and Kenshoo Search, lessens the data requirements of keyword conversion for algorithmic bidding by over ten times. This technological breakthrough will now enable marketers who run advertising campaigns in lower volumes to tap in, for the first time, into the algorithmic biddings. It will also enable the increased effectiveness of algorithmic bidding for the marketers running the larger campaigns.

KenshooThe ActiveCluster technology uses a more exclusive and vibrant approach when measured up to other technologies that are currently on the market. The technology makes use of new and more intellectual ways of keywords grouping in order to come up with better prediction in relation to the value of individual keywords. This is according to Moti Meir, the vice president, Research’s head at Kenshoo. Meir adds that with the keywords being grouped based on all the available information about those keywords, the latest Kenshoo’s algorithm that are powered by ActiveCluster now have the ability to be more effective when bidding, even in cases where it involves low volumes of data.

With the data requirement conversion now lowered, the technology takes away a possible barrier for the marketers who expect to make the most of the algorithmic bidding in an attempt to improve the results of their campaigns. Furthermore, unlike in other market solutions where the keywords are grouped into folders manually and based on a single trait in order to create sufficiency of data, the ActiveCluster technology from Kenshoo groups the keywords automatically using all the data that is available and then reassesses the data each and every day so as to ensure that they achieve the best possible performance.

Bryan Boettiger, the Co-Founder and the Chief Strategy Officer of Parallel Path said that with the new technology, Kenshoo will go on with its track record of originality and it has now delivered another spirited benefit to search marketers. He added that algorithmic bidding provides an incredible advantage in the marketplace today and the ActiveCluster technology from Kenshoo will now make it more effective and accessible than it has been possible before for them to deliver leading ROI in the industry on behalf of their customers from Fortune 500.

The new ActiveCluster technology will be used in combination with the other four models of algorithmic keyword from Kenshoo: Bid to CPC, Bid to ROI, Revenue to Product Targets – which is a bespoke model used for Product Listing Ads -, and Bid to Position. All these models from Kenshoo dictate the way in which an algorithm is supposed to bid on the a variety of keywords in order to achieve the required position on the results of the search engine page, the returns on investment, or the revenue for a precise keyword. With the new ActiveCluster technology from Kenshoo, each and every one of these policies is now easier to get to, more precise and effective than ever.