While interacting with clients one of the commonly posed questions is what are the benefits of bulk SMS as compared to the other forms of marketing. Till now the benefits generally we perceived were more in terms of cost effectiveness and even speed. From a safety aspect, OTP service provider works out to be a value-added measure. It is always better to interact with the customers face to face and figure out what are the benefits of bulk SMS that they can expect.
98 % of the messages that you send are read by the receiver within 5 minutes. This is an alarming percentage, but when you compare it to the open rate of email all the better. As far as the opening of email is concerned it is done within 48 hours that is another cause of alarm. In case if you want your message to be seen by a major portion of the audience it is suggested that you opt for bulk SMS every time.
Flexibility and speed
The business should be geared towards the demand of the fluidity of the modern business world as adaptability and flexibility work out to be the key as they need to adapt to the ever-changing market conditions. With virtual zero time, SMS can be delivered to the customers within a time span of a few seconds. On a slow day, you can work towards formulating a footfall or you can clear up the old stock. Rely on OTP service providers free for an added element of safety. You can respond to the interests of the users or your competitors on an immediate basis.
High ROI and low cost
The newspapers, TV commercials or be in any form of outdoor advertisement tend to be prohibitive for low-cost business houses. Bulk SMS on the other side has low set up costs that can be launched for a fraction of a cost when you compare it to the traditional marketing methods. Where else you can get in touch with 1000 customers at a single go with a price as less as $ 30.
The days are gone when marketing managers would send out messages in the hope that it reaches the target audience. With a company who is eyeing on costs, it is better than the message tends to be as targeted as far as possible. Make the concept of SMS target based as customers should be provided with the option of opt-in
- They need to be having an existing relationship with you
- At the same time, they should have agreed to receive marketing messages from your end
A combination of the above two facts means that the customers are hot leads from a sales point of view. It is a well-known fact that it is possible to sell more easily to old customers rather than the new ones. Via the option of bulk SMS, you can sell to the customers.