Making Your Logo An Effective Part of Your Marketing Mix

Branding is an important part of any business, especially for small businesses needing to stand out in the crowd. Choosing relevant clip art and simply adding the business name is an ineffective method for creating a logo. Your business won’t be seen. Using clip art in this manner can look sloppy and careless. Instead, choose a quality logo design firm to help create the right logo to best reflect your business.


Set your Budget

One of the most important steps throughout the design process is to set an initial budget. Before meeting with any potential companies, think about the value of the logo and what it can mean for your business’ growth. Consider how much money you have set aside for your marketing budget. The logo will be a one-time cost so it often pays to spend a little more.

Check their Work

You wouldn’t want to hire a design company that doesn’t know what they are doing. It is important to check their work before scheduling a consultation. First, go straight to the source. Check out the company’s website you’re considering for the design intitiative. A good design company will have a quality logo of their own and proudly showcase it on their site. If they don’t have a website, consider another company. Next, ask for a list of companies utilizing the company’s designs and verify the quality of work before you sign a final contract of intent. A skilled company will be more than willing to provide strong examples.

Know your Business

Think about what your business has to offer and what you envision for your company’s overall design. When you meet with a design firm, they will ask a variety of questions about your company in order to guide them toward the perfect end result. Therefore, be ready to talk about your business’ tone, personality and goals, as well as what needs to be avoided. Being prepared will help the process move smoothly.

Communication is Key

Throughout the design evolution, communication is a key factor. The right logo design firm will keep the lines of communication open from the first meeting to the delivery of your fresh, new logo. The company you choose should be willing to listen to your questions and concerns, as well as ask for your feedback on their ideas. If a company ignores your requests or is difficult to reach, move on to another company that will effectively communicate. A company that isn’t willing to communicate is more likely to provide you with a poor-quality logo or one that uses the same clip art you are trying to avoid.

An effective logo is important to your branding power. As a small business, it is even more critical to ensure you have a strong logo design on your side. While it is tempting to save the money and use clip art to create your logo, it is worth the money to hire a professional firm, as long as you take the steps to choose the right one.

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